After 17 years of seo, watching google algorithms emerge from a reckless age when they were closed to the outside of their eyes, they evolved to the point where spam brain's artificial intelligence anti-false system now has a strong linguistic understanding. Today, there are articles on the market that teach you to do the outer chain, but most of them are repeating old clichés, and even many intermediaries are still cutting herbs with a set of roads 10 years ago. Every day staring at the da/dr indicators and spending money on links? To buy a bunch of so-called "high-weight gravitational blogs" packed by an indian brother in fiverr? Don't be silly。
Today, it is true that the bottom logic and operational details of the outer-chain drive have been broken. Ready, very hard-core, could directly subvert all your past perceptions of the hair chain。
Cognition has to be reshaped
The vast majority of people do the first hole in the outer chain, the weight indicator of blind superstition of third-party instruments. Whether moz invented da (domain name authority) or ahrefs invented dr (domain name rating), these third-party commercial companies are the only ones that derive a reference value from their own reptile database. Google official has repeatedly stated that no third-party indicators have ever been used in ranking algorithms。
When you spend hundreds of dollars buying a web link called dr70, you probably get a "zombie station" that's painted up by a bunch of garbage, but actually has no credibility in google's eyes, not even a little real natural search flow. Under today's google algorithm system, the truly effective outer-chain core can only look at two hard core dimensions: extreme industry relevance and significant real flow of nature。
A dr with only 30, but with a vertical focus on your industry and tens of thousands of personal blogs with real natural search flows every month, it gives you this vote, which carries a much larger weight and trust endorsement than a dr80, but a whole news-source post with a whole bunch of dr80s。
Assessment of core dimensions
Cream thinking (at any time facing the power of thunderfall)
Top game thinking (long-term compounding)
Core metrics
The higher the number, the better it is
Extremely value content relevance, real natural flows, trends in keyword ranking
Access to external chains
Get a set of meals on wilhelm, get black hats, get a chain
It attracts content bait, real pr pr, deep competition reverse engineering
Link placement
Separate page hidden at the bottom, sidebar, without context noodles
The core of the text, the position of natural inclusion, the gold with a very high rate of hits
Final project results
There's no improvement in traffic
Keyword rankings are rising steadily, and core algorithms are extremely effective in updating strikes
The competition is reversed
The most taboo thing about being a seo is the closed car. If your competitors had already been on the front page, it would have meant that they had stepped on the right path, which they had already leveled. The most direct and quickest strategy for doing the outer chain is competitive reverse engineering。
Open the l of ahrefs or semrushInk intersect, enter three to five competitive domain names on your core business keyword, and enter your own domain names at the bottom. This function will remove the underpants of your opponent and tell you a cruel fact: which websites offer high-quality external chains to all your competitors, but not to you。
When these domain names are sent out, do not go directly to the group for links. You need to focus on the specific form of the links they get. By sponsoring an industry association? Was it mentioned by some deep critic? Or did you put on some high-weight resource pages? And when you figure out the pattern, what you're going to do is you're going to provide a landing page 10 times better than the competition。
And then contact the station manager: "i see the tools of company a on your resource page, and we've recently spent three months doing a more in-depth study of the same kind, without compulsory registration at all, which may be of greater practical value to your readers." and this is the classic skyscraper technology that's going down in the field. Don't pray for a link, you're gonna provide value replacement。
Competition analysis steps
Demonstration of error operations
A guide to good conduct
Screening competitions
Looking for a giant like amazon and wikipedia that can't be replicated
I'm looking for a high-level, close-size, but high-ranked vertical peer
Extracting extralink data
Export all the chains and copy them indiscriminately
Filter out the novollow, trash, only high-flow real sites
Develop intervention strategies
Sending a direct e-mail to the station chief asking, "doesn't sell links, how much?"
Find deficiencies in the content of the competition and request replacement with more extreme content
Great decoy design
Don't go around asking for links to your dry bar, to a product page full of sales words or a service page. No one else would be willing to endorse a purely commercial page for free except your own relatives. You have to carefully design the outer chain baitInk bait. What's the best bait? It is what peers, journalists and bloggers have shown to prove their views that they want to share and quote。
**statistics pages** are the most horrific bait for conversion rates. When writing in-depth articles, journalists and bloggers from the major media are greatly in need of detailed data to support their arguments. For example, you're an outdoor tenter and don't write all day about such a shitty street as "how to set a tent" and spend time collating an "american outdoor camping equipment consumption trend map." information pages with high-level graphics and graphics are organized in graphic form. When other content creators search for “u. S. Camping consumption data”, they see your articles and directly quote graphs, and a high-quality natural outer chain with very high weight is born。
In addition to this, an off-line on-line calculator, an extremely deep list of industry-specific terms, well-articulated information maps that allow for free use under the signature are excellent bait assets. After grinding these pages to the extreme, they go to the vertical plate in reddit, to quora, and to the big trades for soft implants. Whenever the tools or data are solid enough, they naturally form a virus-like oral transmission。
Ice breaking mail
Outreach says it's a b2b sales science about humanity, not a spam that you don't have feelings for. Many complain that hundreds of e-mails have been sent to the sea, essentially because of your strong “extreme demand”. And it's like, "hi dear, i've got an excellent article, please add a link to your website, and this unnourished e-mail, a little bit of a flow, gets hundreds of them every day and gets cleaned up in a garbage bin in a second。
It is important that outreach mail has a strong sense of customization and altruism. Mail titles are strictly limited to five words, such as "quick question a"Out your article, create suspense and relevance. The first paragraph of the text should never be long enough to describe how much your company is good (no one cares who you are) and to go directly into each other's pains or interests. For example: “i read some of your articles carefully and found that one of the core data mentioned therein was obsolete (or that some reference link had lapsed)。
In the second paragraph, the solution is to be found: “at the same time, our team produced an up-to-date, in-depth study on the subject, which can be used directly, perhaps as a powerful update of your articles, so that your readers can get up-to-date information.”
Remember, follow-up is the absolute key to the final outcome. Most station chiefs were busy and it was normal not to see the first e-mail. A scientific follow-up sequence must be set using automated mail tools: a very short reminder was sent on the third day and a final “break-up email” with a subordination character was sent on the seventh day. A large body of empirical data shows that over 45 per cent of successful external chain conversions are actually from the second and third faceless but polite follow-up mail。
Breaking the guest myth
Many years ago, google’s executive publicly stated that “guest posting is dead”, but why is there still a large number of seos doing it? Because high-quality guesthouses with very strong content thresholds remain valid, the dead are garbage dumps dressed in guest clothes, which sell links。
Now, the worst-hit areas are the ones that have "write for us", "submit a best post", "spo."It's a website of nsored post. Google's algorithm engineer is not vegetarian, and this type of page is itself an extremely visible footprint. If the "write for us" page of a website is extremely simple and the articles are very confusing - - yesterday's article on chain mining, today's lawn mowing, tomorrow's online financial loan. That's 100% of the trash farm used to sell links in bulkInk farm. Your links, once linked to these web sites, will not only be ineffective, but will even cause your home station to be irrevocably reduced by algorithms。
How do we avoid this pit? To look for vertical sites that never openly recruit external authors, but which are of very high quality and have real readers' in-depth comments under each article. Don't go looking for any open admins or infos, go straight to lIn this context, they can find their editor-in-chief, senior editor or lead writer to create real social connections. It is the right position for a high-end extra-chain player to provide a top-heavy article that will bring them a solid natural search flow, embedding your links in a way that is extremely appropriate to the context。
It's a dead chain
It's an extremely classical and extremely patient test, but it's still a very effective white hat seo breaker: broken link rebuildingIt's a good idea. You know, every day there are big websites on the internet that shut down, pages were deleted or moved unsuccessfully for various reasons, but the entire web chain pointing to those pages still exists. It's a great opportunity for your high-handed foreign chain。
Set explorer of ahrefs, enter a well-known old encyclopedia or a large information station in your industry. Enter "best by l"Inks, filter http status code to "404 not found". In descending order, you can dig up those pages that have accumulated amazing numbers, but are now completely dead。
Then, using wayback machine (the web-based time machine) to look at what was written on the page before it died. Then, with all your expertise, you can rewrite an alternative article 10 times better than the original version with a clearer layout, the most fresh data, and more insight。
And finally, all the domain names that used to be linked to the dead link were exported and sent to the station each day with a customized e-mail: “when i looked at one of your articles, i found that it contained a dead link that could not be accessed, which would seriously affect your website's user experience and seo rating. I just wrote a new, complete alternative, and you could consider replacing the dead chain." this approach is essentially to help the other side solve the problem of website errors, with very strong altruistic properties, so that the response rate to mail and the success rate for the replacement of links are usually alarmingly high。
The dead chain is missing
Core focus
It's an easy-to-turn pit
Find 404 pages
Used to be a high-priority station in the focus industry
I found a bunch of abandoned pages with no outer chains
Revert history
Analyse original intent using wayback machine
Deviation from the original content theme, resulting in the station owner not considering it relevant
Build alternatives
The quality of content must be reduced
It's just a little bit of a hydrography
Mail request replace
It's about helping you fix your web error to improve your experience
He's arrogant. He's only talking about his link needs
Pipe avoidance and riot control
A new google core algorithm can turn your web traffic to zero overnight. In physical exercise, the core mine sites that need to be protected are mainly concentrated on the optimization of the anchor text and the extraordinary surge in the growth of the outer chain。
Many of the new seo's favorite fatal errors are the death of a perfectly compatible commercial conversion word as anchor text. For example, you're an independent station selling industrial pumps, and all the text you buy is "buy industrial water pumps." in the eyes of today's spambrain system, such behaviour is simply taking off his pants and running naked in the square — the face is full of “i'm cheating”。
A healthy, natural external file that can hold up the algorithm for long periods of time, most of the anchored text should be your brand name (brand name), nudity link (direct display of urls), generic terms (e. G., click here, read more, official website), and some long, natural sentences. The proportion of the hard-on text that fully matches the core commercial term must be kept to within 5 per cent or even 3 per cent, as a pointer for painting。
In addition, external chain growth (l)Ink velocity) has to match your true flow volume closely. If you're a new station that's been online for a few months, there's only two or three visitors a day, suddenly 500 so-called high-quality extra-chains in a month. This is completely contrary to the natural transmission patterns of internet content and must trigger the manual review mechanism of google in an instant。
The true manipulator understands to be steady and steady, so that the number of external chains follows the frequency of content output and the volume of traffic on the site, presenting a smooth-up curve. It is the industry of seo that can make money in the long term that loses the fantasy of being rich overnight and insists on doing the hard and right thing。
