Many employers think that having sex with seo is just looking for a few words, putting them on the web page, and then waiting for the information pallet. This idea, which had been able to feed 10 years ago, was simply a contribution to google's electricity bill。
For more than a decade i've seen a lot of cannon ash being sidelined by the so-called great god. Instead of talking about the algorithmic logic of a false brain today, just deciphering the hard core that allows you to walk across the search results page。
Logic
The choice is not to slap the head, let alone rush into the head with a big search. You want transformation, not a fake flow orgasm。
First step: abandoning the notion of “long word”。
If you're selling "industria water filter," don't expect to be on the front page in the short term. It's a game for industry giants. You're looking at long words that look like sentences with specific needs。
Step 2: dismantling search intent。
Google's smart as a man now. Does the user search for apple want a cell phone or a fruit? It can be calculated by context。
All you have to do is classify the words:
Table of advantages and disadvantages of the selected word strategy
Dimensions
Industry common word (seed keywords)
Precision long end words (long-tail keywords)
Competition intensity
It's very high. It's like catching a shark by hand in the red sea. Fish
It's low. It's good for deep till
Flow quality
Disruption. Eject rates are usually high
It's very high. It's just a client
Ranking cycle
6-18 months, even distant
Visible for 1-3 months
Conversion rate
It's very low. Mostly just looking around
It's extremely high. There's a strong will
Page layout
Where do you put it? Don't put five keywords in a sentence, and that key word-stacking behavior doesn't make a difference in google's eyes to junk text messages。
The title (title tag) is a dead end。
Keywords must appear on the leftmost side. It's not just for algorithms, it's for a few seconds of click desire. If the title doesn't sound like a word, even if you're number one。
In the text, it says, "scatter."。
Don't do that eight-part piece. It's now a semantic search. For example, you're writing the used car, and it's natural to read the words "mile miles," "accidental records", "housekeeping." google sees these words before you feel professional。
Pictures of art tags don't lazy。
The reptile can't read pictures. It can only read code. Write your key words in the picture. It's a free flow entrance。
Content crush
Google's two years of crazy emphasis on eeat (experience, profession, authority, trust). It wants to see something with flesh and blood, not ai's bullshit。
You're going to write "a little pain."。
For example, you do b2b in foreign trade, and don't just write "we're big, we're good." you have to write, "why does your supplier always delay delivery? You must know these three sub-rules."
The content, with real experience, and the long time that users stay, google will think you're a good answer。
Guide to hole avoidance:
Process blank
Specific optimization processes, i made a comparison, and you know the difference between the regular army and the wild road。
Standard table for optimizing implementation of keywords
Link
Traditional mediocrity
Senior expert approach (stable dog ranking)
Keyword research
It depends on the search. Which election
Deep dig search intent, layout synonyms
Content creation
Picking up, making false originals
Solving specific user issues and joining exclusive cases
Page layout
Mechanical fill. Every paragraph is filled with words
Structured data label, natural integration keyword
Internal chain policy
Random link, not even at all
Create pyramid model, weight accurate transmission
Impact monitoring
Just watch the ranking, not the transformation
Monitor transformation paths and adjust the vocabulary to data
Technology plus
Don't think it's a good idea to finish the text. If your web page is loaded at speeds like snails, or if it's coded on your mobile phone, it's useless to optimize the keyword。
Move end priority。
More than 70% of the searches now come from mobile phones. If your website needs to be scaled on your phone to read it, google will throw you directly into the wastebin。
Core web indicators。
This is a hard indicator. Open speed, interactive stability, visual deviation, all of which pass。
Weight console
Keyword optimization is not an island. You gotta have an external endorsement。
If you can get a link to your keyword page from the industry's top media or website, it's worth writing ten blogs。
The inner chain is your moat。
Through the inner chain, shift weights from high-flow pages to your core pages. Don't let the user read a blog and leave it in the right place: "if you're interested in xx, you can look at our xx."。
Logical support
Why does this work
Because google is essentially a matching engine. Its aim is to bring the most problem-solving elements to the attention of those most in need。
All the optimization tools are essentially reducing the cost of google understanding your web page。
Your title is clear, it understands quickly; your content is deep, it sees your authority; your code is smooth, it climbs up and saves electricity。
A logical summary of the actual pit avoidance:
Don't superstition any black hats. Buying a few dollars of a thousand pieces of garbage links, or using hidden text brushes, are digging holes in their websites。
A robust seo is a compound gain, not a lottery ticket。
Long-termism
Seo is a slow-working process。
You probably spent the last two months digging words, changing codes, writing words, and not seeing a drop of water. That's normal。
But as long as you get this bottom-up set up, and the day when the weight goes up, you'll find the flow is constant and free. This is much better than burning money for advertising。
The most important thing to do now is to check whether your website is talking about people and whether it really solves the problem of users searching for that word。
Having written so much, you should find that google keyword optimization is actually a game of understanding users and of winning algorithms. No shortcuts, only details。
