What is website optimization
In terms of website optimization, we can understand it in two ways: narrow and broad。
1. Web optimization in a narrow sense
That's what we usually call a search engine optimization. Through seo optimization, our web site has been better suited to the search engine ranking criteria, thereby increasing its ranking in the search engine and achieving the goal of increasing the marketing impact of the network. A narrow website optimization can be described as a technical tool。
2. Broad website optimization
It's not just about the search engine, it's about the user experience. These include, inter alia, the design of easy-to-design website navigation, stable website speed, well-developed online help and meeting user needs. It is based on the enterprise's website and is oriented towards its optimization by users ' needs and experiences. Thus, a broader web site is more a way of thinking。
Today, online articles or tutorials on site optimization are more likely to describe narrow site optimization, and many content, even if outdated, is still being circulated. The dissemination of these seo articles makes website optimization easily misleading: simply equating site optimization with narrow search engine optimization。
Therefore, if we optimize the site, we need to understand that the optimization of the search engine is only part of the optimal design of the site. While this part of the optimization has a clear and direct impact on the marketing of the website, tsai sotett tells us that the website can only be better and healthier if it is driven by the needs of its users。
Optimizing causes
Optimization of the website is a necessary option for business to advance the internet. The website of the enterprise is being optimized (the search engine optimized) to make the enterprise website more search engine friendly, to increase the ranking of the enterprise website in the search engine and to enhance its outreach. The optimization of the search engine is the most important factor influencing the ranking of the client website in the search engine. As the focus of the search engines varies, the results of searches on different search engines vary。
In terms of ease of use, some of the reasons for site optimization are that the earliest sites may have problems with the possibility of becoming obsolete whenever the mainstream browser is upgraded, requiring an upgrade or re-construction of the site; that, in order for the site to be compatible with netscape and ie, the site would have to provide different codes for the two browsers; that, once new web technologies and interactive devices have emerged, new versions would need to be produced to support such new technologies or devices, such as the wap technology that supports mobile access; and that the site code is swollen with a large amount of bandwidth. Optimized web file downloads and page displays are faster; content is accessible to more users; and all applications continue to be correctly implemented when browser versions are updated or new web interactive devices are available。
In terms of maintenanceability and the optimization of the search engine, some of the reasons for the optimization of the website are: simple code, which significantly reduces bandwidth requirements, speeds up page loading and makes it easier to maintain the site; and the ease with which the search engine captures, which makes the site more friendly to the search engine and helps to increase the ranking of the site。
For website designers and developers, site optimization is the use of standards; for users, site optimization is the best experience。
Specific performance of optimization
The basic idea for website optimization is to optimize the functionality and expression of the website through the rational design of key elements such as its functionality, website structure, web layout and content, which can fully demonstrate its web marketing function。
The meaning of site optimization is expressed in three ways: user optimization, optimization of the network environment (search engine, etc.) and optimization of website operational maintenance。
1. Optimization of users
Through the optimal design of the website, users can easily view the site's information and use its services. This is reflected in the user-driven orientation of the website, the ease of navigation, the speed with which web pages can be downloaded as quickly as possible, the rational layout of the pages and their suitability for preservation, printing and forwarding, and the wealth and effectiveness of the site's information, which helps to build trust among users。
2. Optimization of the network environment (search engine, etc.)
From the point of view of the promotion of the site through the search engine, the optimized website allows the search engine to capture the basic information of the site, and when users search through the search engine, the summary information that the enterprise expects from the site appears in the desired location. Users are able to discover the information and generate interest, thereby clicking on the results of the search and reaching the website to obtain further information until they become genuine customers. The network environment is optimized in the form of suitable search engine search (search engine optimization) and the ability to accumulate web marketing resources (e. G., swap links, swap advertisements, etc.)。
3. Optimization of website operational maintenance
Website management maintenance by website operators (daily updates, maintenance, upgrades) facilitates the application of various web marketing methods and builds valuable web marketing resources (access to and management of registered user resources, etc.)。
Specific processes for optimization
The specific process of website optimization can be summarized as the following steps。
First, the main and extended keywords to be optimized are identified according to the operations of the website's main camp。
Second, a comprehensive analytical diagnosis of the structure of the catalogue, the link structure and the various pages of the website, with detailed diagnostic reports, would allow for planned and targeted optimization。
Thirdly, sound optimization programmes based on identified keywords and diagnostic reports。
Fourth, the page structure of the pages (optimizing the labels of the pages) and the link structure, as well as the overall catalogue structure of the website, are optimized according to the optimization programme。
Fifthly, the website is dynamic by providing valuable resource links。
Sixth, the content of the website is regularly updated to make it look dynamic in order to better retain targeted clients。
Optimizing policy
1. Optimization of page keywords and keyword density
Many search engines determine the relationship of the page to keywords by the number of keywords on the page, the higher the relevance of the page, so as to ensure the full utilization and rational distribution of keywords throughout the page. Specific approaches include: making full use of all available factors, without excessive repetition or simple scheduling of keywords; following the necessary grammar rules and creating natural fluid language to make web pages attractive; and considering the optimization of page factors, the distribution of keywords in web-page title characters, web descriptions/key characters, text titles, body text content, text links, and alt symbols。
2. Framework optimization
The so-called frame page is a fixed navigation menu on one side of a page, and information on the other side of the page can be moved up or down. The contents of the framework cannot be reflected in back-office codes, and for those search programs that are primarily search-driven, the design is to simply ignore certain HTML codes and to index the actual content of the web page. As a result, the search engine could not find anything to search for on those generic frame pages。
3. Dynamic page optimization
Dynamic pages refer to pages that are dynamically generated using programs such as asp, php, jsp, cgi. Most of the content of such pages originates from web-connected databases, there are no real pages in cyberspace and they are only automatically generated when a user is requested to access them, that is, when the user enters the corresponding value in the variable area. The search engine is a search program that does not select variables and enter values like real users。
4. Establishment of web map
Maps of the website include content links to major pages or columns. Depending on the size of the site and the number of pages, it links the main sections or all of the columns. As a result, the search engine program received a map page from the website, allowing quick access to all pages and columns throughout the site. In order to make site maps attractive to search engines and real visitors, it is important to have some descriptive short sentences after the link, with a brief description of the key words associated with the link, but without overusing the keyword. The site map is designed not only for the search engine, but also for real visitors, who are equally able to understand its meaning correctly if they feel it works。
