With the growth of the network, a growing number of companies have begun to focus on the “big cake” of the network, and many have begun to shift from traditional marketing to web marketing, so many of the websites representing the business have been set up in very short periods of time, with the result that the optimization of the business website has naturally become the subject of discussion among seo workers. Right and wrong, and while many of the great seo skills continue to be introduced, there are also many seo errors。
The 10 error areas of the seo that optimized the enterprise website:
1. 100% weight represents the quality of the website
Many seo workers value 100 weights in particular, but understand that 100 weights are not 100 weights, and two key factors affecting 100 weights are the number of keywords ranked and the 100-degree index. So the more you rank the keyword, the higher the index, the higher your weight. But 100% weight does not represent the quality of the site。
2. The more external links the better
When many of the people who do the best on the corporate website optimise in-stations, the rest are publishing articles, sending out external chains and believing that the more the chain, the better it is, it is a big mistake. They can't be blind, they have to be high-quality. This could be said: "100 trash links are less than one high-quality external link or related friendship link." and the more the garbage links, the easier it is to be judged by the search engine as cheating, risking even the k station。
3. Seo is just a website ranking
The question is, what is mentioned in seo, so let's not go into detail here, just one sentence: "seo's ultimate objective is to order."
4. Seo = web marketing
Seo is just part of the marketing of the network, and the essence of the marketing of the network can be summed up in eight words: "creating the atmosphere for sale."
5. Keyword density 2-8 per cent
A lot of people who optimised for corporate websites value this keyword density range, which individuals think is going to change, not to be so rigid, not to say that you're going to be bad at a critical word density of over 8%, which is just a frame of reference
6. The ranking is valid
3 on the front page, 7 days on the front page ... There's a lot of these ads. It's just a matter of time. Quick ranking by outside chain, click, chain wheel, black hat. The results are good, but not for long. Optimization of an enterprise's website is highly undesirable, as the enterprise has to survive。
7. Number of external links ranked first
Many of our friends who do the best on corporate websites often say, "i have hundreds of extra chains today, thousands of them." and then we look at it with the domain and find that the outside chains are not increasing in number and are of no quality, and it's better not to send them out than to make a good friendship link, which is a hundred times stronger than sending them。
There's no standard for content updates
We know that the outer chain is king and that one of the central features of a website is content, so we say that updating original articles every day is something that business sites need to optimize. But there is a premise that articles must be of high quality. If you publish clothing on a mobile phone site, it's irrelevant, it's not of high quality, even if it's original, but if it's on a web site, it's high quality, and spiders are willing to eat it. So it has to be original and quality
9. Keywords labels help optimize
With the update of the search engine algorithm, the impact of the keywords tag on seo has been minimal. But there are still a lot of people who are doing the best on the corporate website. It can be said that this label was useful for the seo's optimization until 2005, but it seems that it is already small。
10. Search for number of friendship links
The exchange of friendship links is not as good as it is, it seeks relevance, it seeks excellent websites and it seeks to export no more than 40. Not the number
Believe a lot of self-learning seo-optimal friends who read this piece have had a little bit of a gain, and may help a small partner to solve some of the pending challenges! I will also share more relevant articles for mutual learning, welcome subscriptions and thank you for reading。
