As shopee cross-border newcomers, many encounter problems with traffic without orders, which are mostly found on listing's “face” — title and master map. These two components directly determine whether commodities can be found, whether they can attract buyers, and below they dismantle an optimisation technique that can be copied directly by beginners, with careful and cost-effective steps to ease the flow transformation challenge。
I. Title optimization: 3 steps to clear precise keywords without stacking or stepping
At the heart of the title is the identification of the platform and the understanding of the buyer. The key is a precise layout of the key words, which can be followed as follows。
1. Free access as a key word
Two free channels are enough:
1 shopee front desk search box, enter the core word (e. G. “cell phone shell”) and copy the hot search words of the alliance
2 backstage “business analysis” tool, which produces long, low-competitive end words (e. G., “default-proof mobile phone shell apple 16)) for nearly seven days. Collapse into a vocabulary, giving priority to 3-5 words related to product strength。
2. Application of the universal formula
The title is sorted by the words "long end words + core words + attribute words + sales words" and the new ones put the long end words in front of them, avoiding competing with the seller's core words, such as "little dress, french retrogression, thin waist, spring and autumn." controls within 60 characters to ensure that the end of the cell phone is complete and that no more than two keywords are repeated, otherwise the power is reduced。
3. Details of hole avoidance
Unauthorized branding is not allowed; no irrelevant words are written, such as selling a dress with “cowboys”; promotional information such as “package” “time-limited discount” is placed in the top 10 characters of the title to increase attractiveness。
Ii. Master map optimization: 3 principles + 4 graph logic, double the number of hits
Buyers brush their merchandise for only three seconds and must quickly pass their core sales points, optimising the logic of “1 + 3 by-products”。
1. Core principles of the matrix
Pure white background, avoiding confusion with the bottom colour of the platform; 85 per cent of goods, with a clear picture of the whole picture; and a core selling point label (e. G. “waterproofing” free of installation), with no more than 15 per cent of text, avoiding ambiguity or chinese watermarks。
2. Supplementary logic to the by-graph
The second set of scenes gives the buyer a sense of introspection; the third set of details showing the fabric and work; and the fourth set of sizes or qualifications. South-east asia sites can be used in a light gray background, and taiwan stations can add chinese tags to fit local customs。
Optimization and validation: 2 data judgement effects
Read two core data within seven days of optimization:
1 whether exposure is increased or not, the precision of the keyword allows the platform to recommend more traffic
2 whether the hit rate is 3 per cent, which is below this value, indicates that the master map is not attractive enough to be regraphed for testing. Data remain unchanged, prioritizing keywords or master chart labels。
Shapee listing does not need to be complicated, and natural flows and transformations can be significantly increased by putting the headings and the master map together. Instead of pursuing perfection, begin with this approach and then fine-tune the data to find an optimised rhythm。
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