Friends of google seo know that the outer chain is like voting for a website. The more votes you vote and the more people you vote, the more steady your website is in the search results. But now many newcomers are easy to walk into the wrong zone and feel that the more they buy, the better. In fact, in the current algorithm environment, a hundred out-of-waste chains may have less effect than a link from a high-quality platform. Today, let's move away from the theory of the genre and talk about the dry content, see what high-quality outer-chain platforms are on the market and how these resources can be put in place。
Core judgement logic
Before talking about specific platforms, we have to figure out what's good. Many of the so-called platforms are actually a bunch of zombie stations, and this link is not only useless, but it may make google think you're cheating. True quality platforms must begin with real flows. If a website doesn't even give it the flow, it gives you little value for the flow. You can use the tools to see if the platform's monthly visits are growing steadily。
The second is industry relevance. If you're selling machines, go to a make-up blog with a hair chain, it's a big surprise. Although google is now becoming more intelligent, it still values the syntax of the link. High-relevance links, and more pure weights are passed。
Finally, it depends on the export link of the platform. If a web site was selling ads, with all sorts of crazy links, such platforms would have been drawn into the watch list. What we're looking for is the kind of “floating” platform with a rigorous audit and depth of content。
Mainstream resource channels
What you now use more is first and foremost a platform for contributing. Such platforms are essentially intermediaries that connect thousands of real bloggers. Like fatured or former haro. The logic of these platforms is interesting. You don't buy them, but you provide them。
For example, there's a blog about digital marketing that needs an expert perspective, and you, as an practitioner, provide a very professional and insightful analysis, and the other side feels good, and then quotes your words and links your website. The weight of this link is extremely high, as it is based on natural references to content。
And there's a purely service-brokering platform, like upwork. A lot of people think that upwork is a part-time job, and you can actually find a lot of professional outreach experts up there. These people, who often hold a great deal of exclusive media resources, can directly connect you to vertical media that do not normally have access. It's much more efficient than your own blind e-mail。
Qualified contribution platform
Speaking of concrete contributions, we should focus on those platforms with thresholds. Mediam, for example, although everybody can send it, has its authority there, and if you can write a bomb article and be recorded on some vertical channel, the weight that comes back is very considerable. It should be noted, however, that the link on medium is defaulted to be novollow, but that does not mean it is useless, and real hits and brand exposure are equally indicators of google testing。
For example, top-level platforms like entrepremur or forbes. It's hard for us to go up there and write, but there's a lot of middlemen on the market who can do this. It's really expensive, and a link could cost thousands of dollars, but it's the best. It's not just an upgrade of seo, it's an endorsement of corporate power。
For smes, the more pragmatic option is to look for guest post opportunities within the industry. You can google your keywords and add "write for us" or "guest post" and find a bunch of blogs willing to accept external contributions。
Authority media channel
If you want to pursue that highly authoritative link, media public relations platforms can't be bypassed. In addition to the previous reference, there is a platform called qwoted. It operates in a manner similar to the social platform of the media, where journalists are asking for answers。
The advantage of this approach is that the link is extremely natural and highly weighted, and the disadvantage is extremely labour-intensive. You need to keep answering journalists' questions and not necessarily be selected. But that's what it's worth. The easy-to-access outer chains, which often have little gold, and the link that requires hard power to sharpen, are the key to you transcending competitors。
In addition, there is a platform called help a b2b writer, dedicated to the b2b field. If your business is business-oriented, the quality of this platform's transformation and the weight of its links usually surprises you. It filters out a large number of ineffective consultations, which are matched by more precise industry writers。
Split search vertically
Many times, we don't have to stare at those big, full platforms. Each industry has its own “head sheep” website. For example, you're a software developer, and github and stack overflow are linked to a platform that is not always dowork, but they have an irreplaceable weight in the programmer community。
You can use advanced search instructions to look for networks of officials, vertical forums or professional assessment stations of industry associations. Although the external links to these sites may be small, due to the high concentration of their industries, google will find you authoritative in this subdivision。
And a little trick is to see where all your competitors are connected. The top 10 competition sites are exported with tools to analyze their external chain sources. If they can get a link on a platform, you can probably take it off with some effort or business cooperation. This is a much faster way to "precision cut-off" than you do yourself。
A guide for sifting holes
In the outer circle, there are more holes than gold. The most common is the so-called “out-chain bag”. Many people sell dozens of dollars and thousands of extra chains on some platforms, and don't touch that. It's all built automatically from a machine, and your website may rise in a few days, but then it's completely blocked by google。
And it's about keeping an eye on the pbns. While some high-end pbns do very subtle work and look like real stations, the risks remain high because their ip and domain name registration information are often tracked. If you're going to do business for a long time, you're going to take the white hood。
Attention should also be paid to the growth of links. A new website, if it suddenly adds tens of thousands of extra chains within a month, is clearly out of line with nature. The algorithms of google audit such unusual fluctuations. We are looking for a smooth and sustained growth curve, which is the expression of healthy websites。
I don't know
When you get good platform resources, there's talk. The first is the proportion of the anchor text. If all your outer chains are anchored with your target keywords, google can see you're manipulating the ranking. It would be reasonable to use mostly brand names, web sites or natural words such as “click here” and only a small number of key links would be accompanied by core keywords。
The second is content quality. The current outer chain platform is increasingly looking at the quality of submissions. If you just get an ai article that you don't know about, you're probably gonna get kicked off the page and even get hacked by the other side. You need to really be a reader and provide valuable information。
Finally, the maintenance of links. It doesn't matter if the outer chain ends. Some platforms may delete your article in a few months or the link will fail. You need to check periodically whether these high-weight outer chains are still in place and, if they are dropped, contact each other in a timely manner or find new alternative resources。
Link maintenance proposal
High-quality outer-chain work is in fact a protracted war. It is recommended that you establish a resource base of your own, with detailed records of collaborative platforms, contacts, copy requests and prices. Over time, this pool is your core competitiveness。
At the same time, sensitivity to new industry platforms should be maintained. The internet environment is changing rapidly, and the platform that works today may not be ready for tomorrow. Participating in a number of seo forums abroad, focusing on the sharing of information among large groups, it is always possible to find places of virginism that have not been corrupted。
In short, the outer chain is not many, it's fine. Instead of spending time on thousands of trash links, it's better to work quietly on two or three high-quality platforms and write some really hard-core pieces. As long as your content is good enough and the platform hard enough, google's ranking will certainly give you a fair return。
