Apple iphone 15, china mate 60 pro, etc. Have given rise to a new wave of opportunities, and the second-hand market is showing another light. First-rate journalists have visited shenzhen shenzhen's second-hand mobile phone market in recent days to learn that after the sale of several old apple phones, iphone 15, many old models have not only fallen but have also increased prices in recent days。
“many used apple phones have increased prices since iphone 15 came out, and it may not be that the new machines sold well in the past.” a number of traders spoke of similar situations. Others claim that the iphone 14 series has also increased organic prices。
In china, china, china, china, and china, china, china, china, china, china, china, china, the north and the north, china, china, china, china, and china, china, china, china, china, china, china, china, and china, china, china, china, china, china, china, china, china, china, and china, china, china, china, china, china, china, china, china, and china, china, china, china, china, china, china, china, china, china, china, and the north, china, china, china, china, china, china, china, china, china, china, china, china, china, china, china, china, china, and the north, china, china, china, china, china, china, china, china, china, china, china, china, china, china, china, china, china, china, china, china, china, china, china, china, china, china, china, china, china, china, china, china, china, china, china, china, china, china, china, china, china, china, china, china, china, china, china, journalists visited the market at the beginning of the working afternoon, and a number of counters had been rounded up for a number of requests, and several businesses had revealed that second-hand mobile phones were better this year than last year。
The second hand and the new machine market are on the decline. The marketpoint data from the market research institute show that global smartphone deliveries declined by 12 per cent each year in 2022, while smartphone replacement cycles reached 42 months, the highest level ever, and smartphone deliveries were expected to reach a new low of 10 years in 2023. Global sales of refurbished smart phones grew by 5 per cent in 2022。
Partial price increase for iphone
In the north of china, the boundaries between second-hand mobile phones and refurbishers are not very clear, with the refurbisher basically pointing to second-hand phones that have been replaced on screens, batteries or shell, as well as the direct sale of second-hand mobile phones that do not require replacement parts. Second-hand mobile phones are sold centrally on the third floor and spare parts are sold on the second floor. A number of businesses stated that second-hand mobile phones could be used normally for several years without breaking down。
The price of second-hand phones is not at one scale compared to the thousands of dollars of new high-end phones. According to interviews with journalists, the newer version of apple iphone 14,256g is currently sold at around $5,200, iphone 13, 12 and 11, respectively, 3,000, 2000 and 1,000, iphone 8 pro at approximately $650 and iphone 6 and iphone 7 at $300-600。
According to commercial sources, china sells around $1,900 for the mate 40 second-hand market, and several other gprs are more expensive. For example, it sells around $3,000 at the time of its release six or seven years ago, selling about $200, and about $4,000 at the time of its release a year ago, selling over 1,000. “here, even a few dozen dollars of nokia is sold, and all types are sold at different prices.”。
Unlike the new machine market, which is innovative in terms of functionality and appearance, the second-hand market values the value of value, and the quality of each mobile phone is carefully compared and eventually converted to price and sales. The older type is mostly sold as a work machine, such as iphone 6, 7, 8. According to a businessman, the iphone 8 pro was running fast, playing both as a working machine and in mainstream games, and there was no heat problem with a new mobile phone, which was very “beating” in the secondary market and was more popular than iphone x. The price of the iphone 8 pro was raised recently due to the low volume of the market. Also because of their better quality, better sales include iphone 11 and iphone 12。
The newer second-hand phones are purchased both by individual consumers and by companies for software testing. Journalists have learned that once the software test is completed, mobile phones can be sold again to second-hand traders, and companies that buy second-hand phones can be very cost-effective compared to purchasing new machines, which are a regular source of business. During his visit, the journalists also found that several consumers asked for iphone 14 pro or pro max, as well as a backpacker to search for second-hand phones in the 14 series of iphone, which, according to the backpacker, had already fallen and had increased since the publication of iphone 15 for reasons related to the inability of the united states version iphone 15 to manually open a slot, whereas the united states version iphone 14 could manually open a new slot so that it could be used as a national mobile phone。
Several other vendors have claimed that the second cell phone at the higher end of the iphone has recently been largely unpriced, that the lower end of the machine is still on the rise, rising by dozens of dollars, and that the iphone 14 series is organically priced, either because the iphone 15 lacks a selling point and is not well sold。
Recent media reports have reported heat problems in iphone 15, and apple has subsequently acknowledged that some problems that could lead to excessive operating temperatures in the iphone 15. In addition, a number of market analysts have pointed out that iphone 15 is not sufficiently innovative or that upgrading changes are not significant. Cinno research, a market research institute, predicts that in 2023, the number of apples sold in china's smart machine market was 45. 5 million, representing a small decline of 2 per cent over the same period, of which the iphone 15 series sold this year or about 10 million units, a 22 per cent decline compared to the iphone 14 series during the same period。
Second-hand mobile market warms up
The market for second-hand mobile phones and the market for new machines are at odds. As the global smartphone market declined in 2022, sales of refurbished smartphones increased over time. The counterpoint data show that apples accounted for 49 per cent of the global market for refurbished smartphones in 2022, but that sales for refurbished smartphones in china declined by 17 per cent in the same year owing to effects such as the epidemic。
The effects of the epidemic, among others, have gradually receded, and the domestic market for second-hand mobile phones is showing signs of warming this year. According to a number of traders in china and the north, sales of second-hand mobile phones were affected by the epidemic last year and have been warming up this year, and new machines are more expensive, although consumers are now more sensitive to the price of second-hand mobile phones. “telephones have grown so far that there is no need to buy new ones. I used to have an apple phone in my hand, and it wouldn't be like that anymore." a businessman called it。
Many of the new flagship aircraft are indeed expensive. The price of the iphone 15 series was between $5999 and $999, and the price of the iphone 15 pro and pro max part memory was up by $100-500 compared to the previous generation. The recent high-end new machine prices for china are not cheap, such as $6,499 for mate 60 pro and $12,999 for mate x5。
Idc’s senior analyst, guo tiansheng, told the first financial journalist that, in relation to the economic environment, the increasing interest in second-hand mobile phones and the rising prices of high-end mobile phones have made 90 per cent of new second-hand phones more expensive, while the experience of new machine use has not increased significantly in recent years, making second-hand mobile phones more valuable。
Counterpoint reports that the global smartphone market appears to have passed a period of rapid growth, with consumers changing their cycles for longer and the market for refurbishing smartphones becoming more mature. The supply of refurbished mobile phones comes mainly from refurbished smartphone retailers, operators and oem manufacturers, of which retailers are growing fastest, and oem manufacturers are also working to collect and resell refurbished smartphones. Guo shang also told first-hand financial reporters that, as the second-hand platform matures and the official machine (official retrofitting machine) grows, the second-hand mobile phone market is becoming more regulated, but that c2c (consumer-to-consumer) transactions need to be improved。
Apples have refurbishers overseas, and official refurbishers have been introduced previously. At present, there are two portals for china's business city, the “wawa's two-certificate phone” and the “wawa's official refurbishment”, which include the p50 pocket, nova 9, nova 10 series and p50e. Journalists learned from second-hand mobile telephone traders in china and north china that a number of businesses had exhausted the quality assurance of second-hand or refurbished machines recovered through their own channels, with businesses claiming that the main board could be repaired for two to three months. In contrast, the chinese comptoir shows that the refurbisher has an official one-year guarantee。
Some mobile phone supply chain manufacturers also enter the second-hand mobile phone market. At a meeting of investors in august this year, the zhao navy chief executive officer of china-chip international stated that one of the trends that emerged this year in the mobile phone market was that of “new machines” and “refurbishers” where second-hand mobile phones recovered from the market replaced and sold parts such as screens, circuits and so forth. This trend is most evident in china’s mobile phone market, where it is estimated that some 140 million refurbishers will be available this year, with urgent bills from chinese mobile phone customers. Journalists visited china and north china to learn that fuscon also supplied second-hand mobile phones to businesses。
In contrast, the market for new machines has yet to recover. Counterpoint predicts that global smartphone deliveries will decline by 6 per cent in 2023, to 1. 15 billion, at the lowest level in the past decade, with the replacement cycle extending to record levels and a possible delay in recovery in 2024。
