I. Synthesis and training
1. Importance of keywords
- the keyword is the word or phrase entered by the user in the search engine, which is a bridge between the user's needs and the content of the website. The right keyword allows the website to gain more exposure in the search engine results page (serp). For example, for an electrician website selling sports shoes, the site is more likely to appear at the top of the search results when users search for hot keywords such as “men's sneakers” “women's basketball shoes”, thereby attracting potential customers to click on the site. Inappropriate choice of keywords, such as too broad or too remote, may lead to scarce web traffic or an inaccurate target audience。
2. Methodology for keyword study
- first, keyword research tools, such as the 100-degree index, google keyword planners, etc. These tools provide data on the search volume, level of competition, etc. Of keywords. In the case of a 100-degree index, the trend in the search temperature of the keyword over a certain period of time is known by entering the relevant keyword, whether it is upward, downward or relatively stable. For the level of competition, reference can be made to the top-ranked website weights, content quality, etc. On the search results page. If a large and well-known website dominates the front page, the keyword is more competitive。
- second, consider the intent of the user. Keywords can be classified into information types (e. G., “maintenance methods for sneakers”), navigational types (e. G., “nike official website”) and trading types (e. G., “purchase of adidas sneakers”). Understanding the intent behind a user search for keywords helps to optimize website content in a targeted manner. For example, for information-type keyword searches, the website can provide detailed and valuable articles or guides; for trade-type keywords, it will highlight product advantages, prices, purchase channels, etc., and increase conversion rates。
High-quality content creation
1. Value and relevance of content
- quality content is at the heart of seo. Content meets user needs and provides valuable information, solutions or entertainment. For example, a food blog that shares unique food recipes, cooking techniques and food assessments can attract attention and continuous visits from predators. At the same time, content should be closely related to the subject of the website and not deviate from its scope. A technology website, for example, publishes a large amount of entertainment gossip, which not only confuses users but also discourages search engines from positioning and ranking websites。
2. Originivity and frequency of updates of content
- search engines prefer original content and are punished for copying or low-quality false originals. Original content reflects the professionalism and uniqueness of the website and increases user confidence. For example, the website of a professional financial consulting firm, which publishes original articles on financial market analysis, investment strategies, etc., will emerge from the same industry to attract more professional users and potential clients. It was also important to maintain a certain frequency of content updates. Regular updates inform the search engine website that it is active and provides users with continuous and fresh information. A news site that updates the hot news of the day in a timely manner would provide better ranking opportunities in news-type keyword searches。
Iii. Web structure and page optimization
Reasonable structure of the website
- clear and well-structured websites help search engines to better capture and index the content of websites. Tree-shaped or flat structure is commonly used. The tree structure, such as the front page, the classification page, the details page, is hierarchical and easy to navigate by users and search engines. For example, an electrician website with different classification pages by product category, with specific product details under each classification, allows users to quickly find the required product and search engines to travel through the site efficiently. The flat structure reduces the level of pages and allows important pages to be captured faster, but may not be suitable for larger sites with more content。
2. Points for page optimization
- the page title (title) should be concise and contain core keywords, generally contained within 60 characters, as excessive length may be shown incompletely in the search results. For example, nike shoes - a platform for the selection and purchase of professional sports equipment, highlights both brands and products and contains the keyword “nike shoes”. Meta description (m)I don't know(c) an accurate overview of the page content that attracts user clicks, approximately 150 characters in length. For example, "here you can find the fullest nike sneaker style, enjoy a quality shopping experience, and have a professional customer service team at your service." at the same time, the image in the page is to be labeled with an alt label that describes the picture and facilitates the search engine's understanding of the picture information, which also helps to improve the chance of the picture being ranked in the photo search。
Iv. External link-building
Role of external links
