In the construction of the website, the seo (search engine optimization) infrastructure is a key prerequisite for determining whether the site can be effectively captured, indexed and accessed by the search engine. These should be planned and implemented at an early stage of construction to avoid later work. Below is a list of the basic seo settings that must be implemented in the construction of the website:
I. Technological architecture category settings
1. Use of https protocols
Install ssl certificates to enable https。
Google uses https as a ranking factor and modern browsers are “unsafe” for non-https sites。
2. Responsive/mobile priority design
To ensure that websites are well displayed on mobile phones, tablets, pcs, etc。
Google uses the mobile-first index, which directly affects the movement-end experience ranking。
Clear and reasonable url structure
Urls should be concise, semantic and contain keywords (e. G. /services/web-default instead of /page? Id=123)。
Avoids too many dynamic parameters, mixed case or special characters。
Common use of lowercases to avoid repetition of content (e. G. Example. Com/page and example. Com/page are considered two pages)。
Standardized website navigation and internal links
The main navigation level should not be too deep (recommendation 3 level)。
Each important page should have at least one clickable text link pointing (to avoid jumping on js only)。
Use breadcrumb to improve user experience and structural clarity。
Metadata and content tagging
5. Single and precise title label
Each page should have a separate character, with a limit of 50-60 characters。
Format proposal: core keyword + brand name (e. G. High-end website construction company king and ji ji ji)。
6. Quality mI don't knowCription
It does not directly affect rankings, but affects the number of hits (ctrs)。
Length recommends 150-160 characters with keywords and call to action。
7. Rational use of h1-h6 title labels
Each page has only one h1 label (usually the main title of the page)。
H2/h3 is used for content stratification, logical clarity and natural integration of keywords。
8. Structured data (schema markup)
Add structured data in json-ld format (e. G. Business information, products, faq, bread crumbs, etc.)。
It facilitates access to rich abstracts (rich snippets) and enhances the attractiveness of search results。
Accessibility and index control
9. Robots. Txt file configuration
Controls the path to which the search engine reptiles can access (e. G. No backstage capture, test pages)。
Example:
Txt
User-agent: *
Allow: /
Disallow: /admin/
Disallow: /temp/
10. Xml site map (sitemap. Xml)
Automatically generated and submitted to google seach console, 100-degree resource platform, etc。
Include all important page urls, updates, priority, etc。
CanoNical label (regulate label)
Resolves the problem of duplicate content (e. G. Urls with parameters, multiple versions of pages)。
Example:
12. 404 page redirecting to 301
Customizes a 404-friendly page to guide the user back to the first page or the relevant page。
When a website is re-edited or a url is changed, it is important that 301 be permanently re-directed and the weight retained。
Performance and accessibility
13. Page loading speed optimization
Photo compression (webp format), css/js merge with aniso load, enable gzip/brotli compression。
Target: lighthouse performance > 80, core web indicators achieved。
14. Accessibility
Adds an alt attribute to a picture (descriptive text for image search)。
The forms have labels, keyboards are operational, colour-blind and friendly colours。
Not only does it promote seo but it also reflects corporate social responsibility。
V. Local seo foundation (applies to enterprises with entity operations)
15. Consistency of nap information
On the site's footer or "call us" page, it is clear:
Name (business name)
