In the face of changing search engines, it has become increasingly difficult to optimize the chinese search engines. A mundane search engine platform has left many individuals or companies optimising their search engines in chinese. In 2012, hundreds of times more people who marketed the search engine no longer believed seo, believing that it was unstable and did not bring them good traffic. Similarly, it would put their websites in a state of ruin. Instead, it's competitive, but it's sweet。
In the light of the constant changes in the search engine and the fact that most of them were observed on k's website between 2012 and march, we should take a different approach to analysis. The search engine optimization is the analysis of different user needs from different angles, and the following is a thought analysis of website optimization from different angles based on different needs:
We're looking at it from the perspective of the viewer:
If we don't be a station chief, we don't care about our own website. We're a simple and purposeful man, looking for what we want. After searching, don't go to your website, you go to your competitors' website. See how their website works, see if you can find what you want after two or three hits or direct access. If the first time you get to the site, you find what we need, and his content is attractive, will you click? If you're going to click, it means that this site is doing a good job。
Go to different industry websites to observe and summarize your potential users' behavior. Because most people do the same thing, and perhaps it is what more people need. Would you be successful if you worked hard on something that more people need and did something more creative and attractive than others
Perhaps some seo people think that if a user enters our website first and finds what he's looking for, then he leaves, and we get a higher jump rate. For that, i think not. If it's an online sales product, then this user is going to do a series of moves, and he'll stay more time on your website. If you provide some question-and-answer answers and are sufficiently rich, you're sure he won't leave. If your attraction is a picture and there's a phone, then he'll give you a call. Look at our industry, it's not gonna be on the phone. Most people will look again, more to help him understand your company and the content of your product. Even if he wrote down the phone, it would take some thought and time。
We're looking at a website from a work of art:
What matters more is whether the colour of a website is attractive to users and whether the images of the site are powerful. And more often, the behavior of the users is not taken into account, and they are just doing analysis on the user's visual sensor. Before our website is created, we should communicate with the artist, so that the artist can learn about our user behaviour, and in the design of the site, think more about the user's habits and behaviors, so that our design starts with the user and let them finish the click or the sales process. Such thinking should have been completed in the early stages of the construction of the site and should have been communicated with the artwork. And as a work of art, we should learn more about the products that users like and about the behavior of users. And we're going to learn about the future audience of our work。
We're looking at a website from the perspective of the search engine:
What did the search engine do? What was the search engine built for? Simplely, the search engine is designed to serve more people as a means of building the viscosity of its platform, which increases the number of users of its platform and thus the value of its website. The search engine is designed to capture more content that can help others, and if a search engine platform does not produce the results of our search well, it will end. He is strong because he is more in the user's perspective and his search results can help more people. If the search engine does not help people well, his audience will be reduced. If his users are reduced and his traffic is reduced, his advertising revenues will naturally decrease as well。
If the search engine wants to make more money, why don't all the pages be promoted? What's the natural ranking? One hundred degrees or more of the search engines would certainly not do that. At any point in time, these rates of payment are a very small proportion, while more people using search engines seek to get more practical content. The user experience of the search engine would not be high if it were all for marketing fees. His advertising costs will fall instead. Every update of the search engine is targeted, and every time he updates more, it is for his own profit。
Cleaning up the market and updating algorithms in order to improve content that is valuable and can help more people is good for some websites. That is a disaster for those who want to use the trick to make a profit. To be considered from the point of view of the search engine, it is more clear that the search engine is also maintaining its own platform for its own user interests. More precisely, it should be the updating of the search engine to maximize the value of its platform. If you harm the users of the search engine, you'll be offended by the search engine, and then you'll be destroyed。
Let's take the green rad algorithm. It is an update to combat trafficking in the outer chain. If we look at the search engine in terms of more businesses buying out-chains, their websites will certainly be upgraded to a great extent, and if they rank very well, and if their products are actually made good by buying out-chains, will they go to 100 degrees to promote them? How much is it? How much is it? The most expensive month in an outer chain is just a thousand dollars, and in some cases a few hundred dollars a year, it's not going to cost much, but what about promotion? It takes $5,600 to open an account, and it doesn't have to cost much if the industry is popular。
So it's natural to strike at them, first by eliminating the chain of sale, then by targeting the company that buys it. This hit, which left many sites without ranking because they were passive because of the purchase of out-chained websites or businesses, and some of the websites that needed to be marketed as websites had to find ways to raise their level of consultation. This green diamond update has led to a significant improvement in the performance of the 100-degree bid. On the other hand, more waste sites are seen to purchase out-chains and to increase the number of keywords on websites. If this behaviour is not stopped, then more damage to the search engine will increase and ultimately the user experience will be significantly harmed。
To adapt and to develop, nothing can be done to undermine the search engine itself. Rethink, is every update of your website damaging the search engine? The search for the problem must be based not only on subjective reasons, but also on objective factors, which are often the focus of our website on objective rather than subjective factors。
Check out a website as a seo. More seo people are concerned with how many pages are posted on the website, how many extra links are added to the site today, how many indexes are added to my site today, how many high-quality extra links have been changed to my website today, and how much weight i have on my website today. Few are concerned about the ultimate rate of conversion of the website, and few are concerned about how much profit we make on the site。
Businesses are good, individuals are good, and websites are mostly made in one particular interest. A website is perfect, rankings are good, weights are good, but there is no customer source. It's just a setup. Let's think again, we're a business, we're marketing search engines in order to get more advice and sales, so should we consider more conversion? If we want to be transformed, does our website benefit our potential clients? Only by benefiting our potential clients will our website become the final transformation。
Our path to optimization is a long-standing outcome. Professional seo personnel do not harm users, nor do they harm the interests of search engines. We should do more for the search engine, for the user experience, so that we can be ranked well, and so that our website can be of more value to us. The value of a website is not reflected in how much weight and how much is recorded. More is reflected in our website and in the value that it can bring to us. Perhaps one has no weight, and the keywords are not very popular, and the site has a lot of long tails, but it can bring more and more direct users to its clients. So do you think the site's optimization is successful or failed
We need to think, think backwards, think about and analyse things from different angles, not just by insisting and trying. Seeo relies on technology, but the mind should be more flexible. If we can bring more direct and more effective potential users to users. So what's the weight? As long as the site is properly recorded, it can help our users well. Remember that thinking determines the way forward, and seo's thinking determines the ultimate success or failure of our optimization. User experience and the search engine spider experience are the first things we should think about。
