I. Radio news editorsInnovationThe expression
In the new context, radio news editorial innovation is a natural choice for the development of the times. In the many media competitions, radio news editors can only move beyond old ideas and models and seek innovation if they are not eliminated by the times. The innovation of radio news editors is reflected in three main areas: the content of the news, its form and its presentation。
(i) innovation in broadcasting news content
How important messages can be filtered out in a wide array of news stories to disseminate news that is of the greatest interest and need, and innovative news content is fundamental to enabling broadcasting to flourish. At the same time, it is a high-level requirement for news editors to choose their content not only to take into account the needs of their audiences at different levels, but also to keep pace with the times by combining news and information, integrating events with knowledge and maximizing the value of broadcasting news. The content of the choice should be closely related to society, reflecting its hot spots, and to life, reflecting the concerns of the population and informing the press. In addition, the content of the news needs to be explored and the most important information points disseminated to audiences in a timely manner, reflecting its true and rapid character。
(ii) innovative forms of broadcasting news
New breakthroughs in the form of reporting are important links in the editorial innovation of radio news, which plays a very important role in broadcasting news innovation. The greatest characteristic of broadcasting is its dissemination through sound, which has certain limitations and does not meet the visual needs of the audience, and therefore requires hard work in order to make breakthroughs and innovations on an original basis. By improving the overall literacy and sense of humor of broadcasters, increasing online interaction in news broadcasting, and encouraging listeners to engage in interactive programming and to become providers of information materials. In addition, it is possible to create an easy atmosphere for listeners, who are able to obtain effective information from their broadcasts and enjoy the pleasures of music by combining the seriousness of the news with the infectiousness of music。
(iii) innovation in broadcasting news organization
The broadcast media also have to work hard to organize the broadcast news in order to improve their access to the news. The innovation in broadcasting news programming begins with the avoidance of duplication, monotonousness and ingenuity in the programming of broadcasting, highlighting the uniqueness of sound broadcasting through different programming at different times, attracting the attention of a wider audience and increasing the rate of listening, thereby increasing the competitiveness of the broadcast media as a whole。
Ii. The way for initiatives in radio information
(i) outreach coverage
With the emergence of new media technologies and increased access to information, innovations in radio news editors should expand news coverage to reach people with the greatest amount of information in a short, understandable way. At the same time, it is important to capitalize on and leverage the advantages of the network by transforming photo news and text news into sound news, and to take full advantage of sound broadcasting, not only in its content but also in its sound. Sound broadcasting is the most contagious medium in many news outlets, as it is able to convey the thoughts and feelings of adults and to interact and resonate with listeners, and is more relevant than text and pictures. The innovation of radio news editors is not only to widen the coverage of news stories, but also to improve the screening of subjects, to innovate headlines, to expand coverage of news stories, and to try to bring the content of stories closer to reality and to the hearts and minds of listeners。
(ii) innovative forms of broadcasting news
First, radio news editors need to create an intellectual awareness to serve the audience, listen more to the views and suggestions of the audience, and constantly strengthen and improve the form of broadcasting news. The news, which is important for the day, can be broadcast on a full-scale basis and, in exceptional cases, on the basis of risks, events such as floods and earthquakes, which are a matter of concern to the public, so as to reach the audience in the first place, in order to achieve the timeliness and accuracy of the news. Innovative radio news editors also need to be able to increase their interaction with the audience when it comes to the cataloguing system, so that the audience becomes an audience for news messages and a transmitter of news messages. This fully exploits the advantages of sound broadcasting, making news dissemination faster and more direct and effective, as well as more timely feedback from listeners, and truly achieving good interaction in broadcasting news。
(iii) creative programming techniques
Programming is one of the most important factors influencing editorial innovation in broadcasting news, such as poor programming, which leads to resistance on the part of the audience, affecting not only editorial innovation in broadcasting news, but also the image of the programme on the part of the audience, which in turn affects the ratings. Thus, a real breakthrough and innovation in radio news editors can be achieved only through the clever use of programming instruments, with different programmes organized on a day-to-day basis and according to different audiences, focusing on the coherence of programming and content. In the early morning, for example, people wake up from their sleep and start to face a day of busy music, which is easy, enjoyable and makes listeners feel happy; 10 p. M. Is a golden hour for the broadcast media to use their energy and value, because busy people have a day's rest time and can listen to the radio in a quiet manner, when it can be done with light, more moving news or radio, trying to get listeners to put down their day-to-day stress, relax their physical and psychological well-being, etc. Different programmes are organized over different time periods, with different meanings and effects. The ultimate purpose of the presentation is to increase the number of listeners so that innovation in the presentation of news can be truly realized。
Conclusion
In short, innovation in radio news editing can be achieved only if there is a breakthrough in the editorial perception of radio news, and only if the capacity and literacy of radio news editors is continuously strengthened and improved can news messages be transmitted to listeners in a new and more confident voice, receiving their welcome and affection. In addition, radio news editors must constantly equip themselves in an innovative spirit and dare to face the challenges of the new era, to create a new model that is responsive to the needs of the people, to win more listeners for broadcast news, to increase the rate of listenership and to promote the virtuous development of broadcasting news, so that the social and economic benefits of broadcasting news can be reconciled and win-win。
