The tracks of seo are indeed full of challenges that make people love and hate. When i first approached seo, i thought i was simply putting the keywords in the article and waiting to be ranked. As a result, the website remains the invisible corner. It became clear to me that seo's “hard” is much more than that, and that it is an area that requires continuous learning, continuous practice and a great search for detail. I have spent an entire month trying to optimize a core keyword for a new client's website, and the problems encountered during this period are still fresh to my memory。
What's the problem with seo
The most immediate difficulty is the changing algorithm of the search engine. It's like you're playing a game, rules change. You know the rules today, they'll be updated tomorrow. For example, there was a time when the outer chain was considered to be a “magic treasure” for the promotion of rankings, and people were madly buying and exchanging them. However, the search engine is now increasingly focusing on the quality and relevance of links, and low-quality external chains may instead be seen as cheating, negatively affecting the website. I remember one time, one of my websites, using a lot of out-of-hand garbage chains, was down in google, down to the bottom overnight, and it was like falling from heaven into hell. Since then, i have no longer dared to touch those so-called fast-ranked methods, but have focused more on content quality and user experience。
The continuing output and quality requirements of the original content are also a major challenge. The search engine is becoming more creative and valuable. However, sustained output of high-quality content, particularly for specific industries, is a major challenge for many. You need to know more about the industry and be able to express it in plain language. I used to do a seo for a company that works on environmental equipment, to write an article about
In an article on industrial wastewater treatment technology, i looked at a great deal of professional material and interviewed engineers before writing a first draft that would satisfy the other party. Knowledge reserves and text-based requirements during this period are by no means “replicating paste” to solve。
Seo optimization at the technical level is also a challenge for many. This includes, but is not limited to, the speed at which the website is loaded, the ease of movement, the structure of the url, the schema tag, etc. These require some technical knowledge. I've met a client whose website content was good, but because of the slow load and the poor user experience, the exit rate was very high and the seo had a very low impact. Later, i picked up the load speed of the site through a series of technological optimizations, such as compressed pictures, optimising codes, using cdn acceleration. This process involves an in-depth understanding of the back office of the website, which is indeed a threshold for many non-technical friends。
The depth and breadth of keyword studies are also key to the success of seos, but are often ignored. Many beginners only know how to collect a few hot keywords and then stick it in the web site. However, true keyword research requires the excavation of long keywords, an understanding of the user's search intentions, and an analysis of the strategy of competing keywords. I have a unique way to find potential, less competitive, long-term keywords in combination with user questions and search logs on social media. In this way, i have found dozens of long-term key words for a mother-child product website with high conversion rates, resulting in a significant increase in flows in a short period of time。
Competing analysis is sophisticated and difficult to circumvent. You can't just do your own thing, but look up to your opponent. Understanding what their opponents are doing, where their strengths and disadvantages lie is the basis for an effective seo strategy. I often use some of the seo tools, such as smart ai, that help me quickly analyze the key word rankings of competitors, the external chain, content strategies, etc. Through comparative analysis, i can find the weakness of my opponent and turn it into an opportunity for myself. For example, i find that many competitors are not doing well enough in the mobile user experience, and i will direct clients to optimize the movement side and take advantage of that flow。
The upgrading of user experience is the ultimate goal of seo, but is often the most difficult to measure. The search engine is increasingly focusing on data such as time spent by users on the website, depth of browsing, conversion rates, etc. That means that your website is not only good, it's good, it's good. I remember one time, i was optimising an electrician's website, and i found that users were browsing goods because the navigation wasn't clear and could easily be lost. I spent a great deal of effort optimizing the navigational structure and page layout of the site to make it easier for users to find what they wanted. This process requires repeated user testing and data analysis to find optimal solutions。
The long-term and patient nature of seo is the reason why many people are not able to sustain it. Seo is not a matter of time, it takes time to accumulate effects. A website cannot be ranked up overnight. You need to keep up-to-date content, external chain building, technological optimization, and be patient and wait for the approval of the search engine. I've met a number of clients who, after months of investment in seo, choose to give up when the results are not obvious. In practice, however, there are many times when there may be groundbreaking progress. For me, the good resource ai tool has helped me a lot in analysing data and providing recommendations for optimization, helping me to see the long-term trends of seos and making me more confident to persevere。
Indicators to measure the impact of seos are diverse and complex. Many may focus only on the traffic and ranking of the website, but in fact the impact assessment of seo is much more than that. Conversion rates, time spent by users, exit rates, brand references, etc. Are important indicators of seo success. I have had access to a project, which, despite the volume of traffic it brings, has a low conversion rate. Then i analysed the user behavioral data and found that the design problems of the landing page had led to poor transformation. This resulted in a significant increase in conversion rates by optimizing the landing page. This process requires an in-depth understanding of the various data indicators from which the real problems can be identified。
The correct use and understanding of seo tools is also a challenge. There are many seo tools on the market, such as seo, which provide data and analysis. But without an in-depth analysis and understanding of the data generated by these tools, they are simply “slaves of the instruments” and cannot truly play their role. Personally, i believe that tools are complementary and that ultimate decision-making will depend on our own experience and judgement. I've spent a lot of time studying the use of various seo tools and trying to combine their data with my actual experience, leading to my own methodology。
In sum, the difficulties of seo are multifaceted, testing both our knowledge reserves and our capacity for implementation, patience and analysis. But it is these challenges that also make the area of seo attractive and attracts people like me who are learning and learning。
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