Currently, in the context of public relations activities, it is widely accepted and widely used as the six-point model for the design of the public relations work programme proposed by the well-known british public relations expert, frank jenkins, as well. Claims'six steps'cause i don't know. The six-step approach includes setting objectives, designing themes, analysing the target public, selecting media, budgeting and finalizing programmes。
Presenter reports
The six-step approach, also known as the “six-point model”, was proposed by a well-known british public relations expert, frank jenkins。
Step forward to broadcast
The six-step approach includes the setting of objectives, the design of themes, the analysis of the target public, the selection of channels and media, the preparation of budgets and the validation of programmes。
The establishment of the desired image status and standards through planning and implementation of the organization is the basis for guidance and coordination and the criteria for evaluating effectiveness. Goals can be divided into long-term goals, immediate goals, general objectives and special objectives. Targeting needs to be clear, specific, feasible and manageable。
The design theme is a high-level overview of the content of public relations activities and serves as a guide for the whole exercise. Thematic design needs to be consistent with objectives, and statements should be concise, personal and responsive to the public mind. It can take the form of slogans, statements or statements。
In analysing the target public, the success of the image depends on public evaluation and requires in-depth research for the target public. The way in which the target public is defined is defined by the objective of the activity, by organizational strength and by organizational needs。
The choice of channels of communication and the media requires the choice of different media according to the categories and requirements of the public. These include, inter alia, the interpersonal media, which are targeted at specific and key members of the public; the organization of channels of communication, which address particular demands of a group of people; and the mass media, which are rapid, radiation-intensive and influential and contribute to solving common problems。
Budgeting is the financing, manpower and time budgeting of public relations activities to ensure the viability and relevance of the plan. The budget methodology includes a sales-based basis, an integrated approach to project operations and an average rate of development projection。
Validation of the programme is a validation of its feasibility, generally by interested leaders, experts and practitioners asking questions about its objectives, potential problems and expected results, and by planners。
Application and impact reporting
Frank jenkins, a well-known british public relations expert, proposed a six-point model for designing a public relations work programme, also known as the “six-step approach”。
In public relations activities, the six-step work law is generally accepted and widely applied。
