I. Website location
Before we build a website, what we need to do first is to have a clear location of the site, bringing in a client group with a relatively high rate of transformation. We build the site for marketing purposes, and it is only by focusing on something that we can better display our website。
While doing the seo optimization, we first have to identify the ultimate seo goals for website optimization, with a clear objective to better organize concrete work。
Competing analysis
Before embarking on optimization, it is necessary to look at the products and services of clients and to study the websites of competitors. The target groups and services of the website can be understood through the website or through direct communication with clients, and the analysis of competitors has the following main points:
Basic data: age of website, intake, intake rate, snapshot freshness。
Site optimization: title design, description writing, emphasis on text, paragraph headings (h1, h2, etc.), url processing, link depth, use of novollow, optimization of catalogue and content pages, etc。
3 external data: quantity and quality of outward chains, full outward chains, front-page outward chains, brand visibility。
Iii. Target group analysis and identification of website keywords
Analysis and understanding of the type of target users for the website are different and the nature of the site requires different target users。
After identifying a good user group, research and analysis of the keywords on the client website was initiated, and the principle of selecting keywords was to be user-oriented, to analyse from the user's perspective what keywords they would search for the products and services of the website, and to communicate with clients to determine the keywords on the website, with the core keywords on the client website not necessarily being hot but precise。
For the analysis of keywords, the following may be useful:
1. Studying competitors ' web keywords。
2. Keyword mining tool
3. Under-engine and related searches。
4 question-and-answer platform with long end-word mining。
Development of web site seo optimization
A brief description of the two aspects of how to develop the seo optimization strategy for the web site is given:
1. In-station optimization
As a general rule, the initial site will be unreasonable and will need to be modified according to the main points of seo optimization
(1) in-station structure optimization
The structure of the website needs to be clear, the layout needs to be rational, the columns need to be clear and easy to view, and the visitors need to see it clearly
(2) site links
For the links to the site and its inner chain, it is necessary to:
A. Dynamic station modification to static or pseudostatic (technical support required)
B. Control of the number of internal links to articles
C. Linked objects are more relevant
(d) the relatively large number of links to important web pages
E. Uurl unified, using absolute paths and re-directing 301。
The advantages of doing so are to facilitate page-to-page browsing and to increase the efficiency of the search engine climbs, with thematic focus giving the key words of the theme a ranking advantage。
(3) seo detail optimization
(4) analysis of competing keywords
(5) add site maps to make 404 errors page noodles
When spiders enter the site, site maps are considered a good guide, and spiders can easily access the various corners of the site, so we need to build a rational site map based on the needs of seo optimization。
2. Off-site optimization
For off-site seo optimization of the website, it is mainly built through external links, blog reviews (messages), forum signatures (posters), question-and-answer platforms, encyclopedia, and dissemination of classified information。
V. Website staffing
In general, a regular website needs to be staffed by two site editors and one extralink commissioner。
1. Web site editing functions
Editors of original website articles, pseudo-original content, editing of original articles, stories on news events, blogs, tweets, etc., access to information on the website and change writing。
Ii. Responsibilities of the extralink commissioner
In particular, outreach is carried out through off-site forums, blogs, microblogging, events, etc., daily updates are published in quantitative terms, the frequency of updates with content events on the main website, follow-up and maintenance of content releases, statistical analysis of the results of publication, search for cross-link cooperation on websites, statistics on website traffic, key word data analysis, regular overhaul of website problems, and collection of visitors ' information for statistical analysis。
Vi. Website impact monitoring and analysis
The analysis of statistical data, including traffic statistics systems and server logs, also provides an idea of the benefits of the entire seo scheme, including customer conversion rates, high keyword conversion rates, new keyword selections, etc。
