As the central air-conditioning sector as a whole subsided, the domestic market capacity of second- and second-line cities gradually shrinks, while the three- and fourth-level market is marked and begins to become a new potential market. On 20 august, a strategic cooperation agreement was formally signed between hale central air conditioner and the sunin yun business group. Hale central air conditioning will integrate 30,000 networks of own channels in hale with 1,600 suning shops and 1,500 alternative services to open up three- and four-tier markets and further reach five-line cities in developed regions in an effort to achieve full town coverage。
According to a study on market capacity distribution in the cold 2015 central air-conditioned air-conditioning (cac) sector, the current market capacity at the county and town levels is 59 per cent, exceeding the municipal market capacity, and the lower-level market has become the subject of competition among the major brands of the cac sector. The downfall of the hier central air conditioning unit has been accelerating, with the itoher group's network of more than 30,000 own channels and the construction of a greater market at the county and town levels. In the cold of 2015, 300 experience shops and 1,800 stands will be built, and in 2016, 1,000 experience shops will be built。
With the collaboration of the retail giant suning, the hal central air conditioner will gradually be located in 1600 suning shops, sharing resources with 1,500 alternative services. The two sides have jointly accelerated the pace of infiltration into the 3rd and 4th level markets and subside to the 5th line cities, and the pace of 100 per cent of district cities and 74 per cent of townships covered by hale central air conditioner in the cold year 2016 will accelerate. “hair central air conditioning officer states that “hair central air conditioning has a broader channel base for domestic air-conditioning storm coverage throughout the country and that strong alliances with suning will enhance more and better user experience and promote the spread and use of domestic air-conditioning in a wider area”
In the broader context of internet+, internet retailing has seen an explosive growth, with $278 million, or 10. 6 per cent, of total retail sales nationwide, reaching 361 million. Based on the shift in consumption patterns among the population, the hal central air conditioner also broke the traditional central air conditioner sales model during the downfall of the channel, organically combining the online internet power provider channel with the market network of the sub-city village, creating innovative marketing models for the integration of a solid network and bringing a new one-stop experience of central air conditioning consumption to town users。
With the collaboration of hal central air conditioner and suning, as long as consumers file on the platform, including heil online, sunning earnings, heil central air conditioner, and 5,000 after-sale service points close to the fastest possible speed, providing home-based central air conditioner survey-programme design-installation-debugging-use full-process services that will provide more ease and comfort to users。
“hair central air conditioning union sunin achieves a decline in distribution channels to the third- and fourth-tier market, which is completely different from the traditional wide-spreading network, but which is truly user-centred, online and offline, and is fully responsive to the diverse needs of the subscribers.” industry experts indicated that the contract between hale central air conditioner and sunin would greatly facilitate the diffusion and application of domestic central air conditioner。
