In europe, the e-commerce market generated $36. 3 billion, with a projected annual growth rate of 7. 3 per cent. Experts estimate that european market capacity will be as high as $48. 1 billion by 2022. This is a large figure, considering that europe has 50 different countries, using more than 200 languages and more than 28 currencies。
It is clear that most purchases take place in only three european countries, namely, the united kingdom, germany and france, but in our list we also cover a number of other small places in europe that have grown well。
Allegro
Allegro is the largest electricity market in poland and ranks fifth on the list of the most visited online markets in europe. Allegro has 13 million active users, and opening the polish market through allegro is a good opportunity for brand b2c and professional retailers, after all, poland, a dynamic market, has now reached euro10 billion。
For most cross-border electric operators, the only obstacle is language, and allegro only uses polish, so product lists and customer support must be deeply localized. Allegro describes himself as the largest shopping mall in poland. Allegro has significant market shares in the areas of electronics (62 per cent), home and garden (74 per cent) and fashion (46 per cent)。
Asos
Asos is one of the world's largest online fashion retailers with sub-sites in the united kingdom, europe, the united states and australia. The company is mainly targeted at young sellers. Asos sells more than 80,000 products, and every week, 2,500 to 7,000 new products are updated. It has been able to deliver goods to more than 140 countries around the world from warehouses in the united kingdom, the united states, europe and china。
By 2017, asos. Com, which earns close to pound2 billion annually, has become the leading online clothing site in the united kingdom. Since march 2018, they have also launched mobile applications, with 10 million downloads. The application allowed users to upload pictures of their favorite clothing and received a series of matching or similar commodities from the company's inventory. Asos states that in the united kingdom, 58 per cent of the purchases took place on its app。
Discount
Cdiscount is a french electrician company with approximately 8. 6 million active clients and 19 million independent visitors per month. It sells 40 different categories of products, with annual sales exceeding 1 billion euros。
Since 2018, cdiscount has begun selling commodities to belgium, germany, italy and spain, marking the beginning of its international expansion. Cdiscount's cross-border operations are growing, resulting in a 15 per cent increase in net sales over the same period。
In the second quarter of 2018, cdiscount's clients placed 5. 8 million orders for 11 million commodities. Currently, the cdiscount market has 10,000 active vendors。
Emag
Emag is the largest e-commerce website in romania, with more than 500,000 independent clients per day. Vendors can sell their products in more than 1,600 available categories。
The platform currently has 3,500 vendors and over 1. 4 million products, generating over 100 million euros of income and more than 1. 9 million orders for market partners. The highest sales categories are car parts, home and decorations, children and toys, fashion and sports。
Flubit
Flubit, the uk's largest electrician website, has a catalogue of over 70 million products, covering categories such as home, garden, toys, books and electronics, and positioning itself as a direct rival of the amazon. Currently, it has 1,500 british and irish sellers。
In november 2017, flubit was ranked second in the united kingdom as europe's 10 most valuable e-commerce companies. In 2018, flubit. Com was acquired by monetaryunit, a well-known block chain technology group. It was reported that this decision would make flubit. Com the world's largest shopping market for encrypted currency。
Frugo
Frugugo is a british-based market that can be used in 32 countries and has over 25 million active users. Vendors can only register once and sell in all the markets in the portfolio. The website supports 22 currencies and 17 languages。
The frugo market works with hundreds of retailers in a non-sale-free manner and provides them with translation, customer services, marketing and foreign exchange support, so that retailers simply complete their orders. Fruugo is a relatively young challenger compared to european competitors, but it is expected to grow by 200 per cent in the coming years。
Oto
Otto is the second largest online retail market in germany, known as the largest online retailer of fashion and household goods in germany。
It was originally a sub-linear brand, but now 90 per cent of all commodities are sold online, and it also has an open power provider platform where third-party sellers are allowed to sell their own brand. The company has 9 million active clients, covering 45 per cent of german families. For market sellers, otto is the largest e-commerce market in germany after the amazon。
Price minister
Founded in 2001, priceminister is a leading french electrician market with 22 million members and 9 million visitors per month. This is equivalent to one third of the internet users in france。
It was acquired by lotte in 2010 and has grown steadily since then. It now operates in 20 countries, hosting an average of more than 30,000 transactions per day, the second largest electrical platform visited by france (after the amazon). Priceminister has 11 million independent visitors per month, 130 million products on the market and 5,000 active vendors。
Real. De
Real. De, the predecessor of hitmeister, is the third largest online market in germany. It sells 5,000 different categories of millions of products, including furniture, media, music, electronics, kitchen supplies, household and garden supplies, sports equipment, cosmetics, baby supplies, cars and outdoor accessories. Real. De provides delivery services to approximately 30 different countries, with 10 million visitors and 6. 5 million clients per month。
Zalando
Zalando, a german electrician company, has been extended to several european markets. It is particularly prominent in germany, where they have 95 per cent brand recognition among adult purchasers, but has also expanded in recent years to other countries, with warehouse centres opened in sweden and belgium in 2017。
According to the latest data, they have 20 million active buyers, accounting for 7. 4 per cent of the total $42 billion western european fashion market. Zalando has over 22 million customers and sells more than 250,000 products in 2,000 commercial brands。
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