Most websites have experienced partial operational fluctuations after the holidays, with “leave effects” and downtimes when both the traffic and the ranking of the sites are expected. As we have said before, the best we can do is to make sure that the holidays on the website do not fluctuate too much, and that it is indeed premature to divide the findings of the seo depression. How can we proceed with site optimization in the face of the environment of the site seo at this time
Following the response of the major search engines to the user experience, the external chain + text under the traditional model has gradually moved down the slope, replacing it with an optimisation of the main layout with content. How are we going to run the site in the current environment for business sites in general? The author, dan, believes that it is important to start from the point of view of content and match the layout of the website。
First, web content is the industry's “leader”。
The open source of content makes users less eager for information, and of course, it is true that there is a widespread knowledge of coronation on the internet. Relatively, users still attach particular importance to scarce resources. So our focus is on what our website displays for users, and what is scarce is more than just that the latest developments in the industry can be integrated into the enterprise's own resource information, but it is important to ensure that time and publicity are timely and that users know that your website is “leader”。
Second, the layout of the website is planned in a holistic manner。
The layout of the website does not just refer to the organization of the website, but also to the internal layout of the site as a whole and the setting of the content display board, as well as the detailed labels that are optimized within the site。
1. Web architecture. The website serves users and is therefore required to incorporate the user perspective in the layout of the website. In response to the specificities of different industries, the information most wanted by users is placed at the top of the website. Whether the website is photo-based or text-based depends on the preferences of industry users。
2. Web-based keyword layout. Most of the key words in our most common layout are on the web sites title, desCription, keepword and so onmThere are plenty of them in other parts of the site. The full layout of the key words of the website is to be fully utilized in the alt, the inner chain, etc. And, of course, the point of dan here is that there are different keywords for different pages that must not be stacked by highlighting the primary keyword。
Third, the external chain of the website is of high quality。
The external chain is the key to introducing users and spider into the web site for browsing and recording. Even though the main search engines now have a well-defined strategy for low-linking, we cannot deny that the traffic on the site is sustained by the outside chain. So how do we build high-quality outer chains
1. The selection of friendship links is relevant. The choice of a friend chain is no longer new, as we have already said when the search engine assesses the quality of the outer chain, the choice of a friend chain must not be as random as it was, choosing to exchange links with industry-related websites, and to keep an eye on each other’s websites and avoid being penalized for their imperfections。
2. Selection of high-quality platforms. The choice of the outer chain should be based on a high-quality platform, rather than on a single link, but rather on the creation of links in the form of software, so that the life cycle of the outer chain can be maintained, while links to the articles are more friendly to the search engine。
