In addition to having good content, it is important that a high-visibility article be accessible to users. The article will start with a keyword layout that corresponds to seo's structure, and will then provide you with a seo project checklist that will teach you how to optimize your articles in order to attract and meet the needs of searchers and increase the flow of natural searches。
I. Central key to determining articles word
Before deciding to start writing, the first step is to think about your subject and related content, and then plan the articles around the core keyword。
The core keyword is like a classification label on supermarket shelves: consumers first have a purchase demand and then identify the commodities that best fit their needs from the classification labels. By contrast, the location of supermarket goods is determined by humans; the search engine, through complex algorithms, will predict which pages best meet user needs for specific keywords. So, seo optimization is getting your web page to compete in keywords and get a user click。
However, users' preferences vary greatly, so how do we find the words that are best suited as core keywords? The next steps in the three planning keywords are described。
Step 1: analyse user search intentions and scenes
Before planning the keywords, please consider the following questions in turn:
What was my goal in this article
Who did you write the article for
What information can i get from my article
What keywords do users use when searching for information
To take the example of this seo teaching article, our thinking process is as follows:
What was my goal in this article
This article reaches out to those interested in writing-sharing techniques and raises the visibility of the university on the internet。
Who did you write the article for
• regularly write about people who share information。
What information can i get from my article
• how to optimize the seo for articles。
Therefore, the following keywords may be used by the users we have just envisaged when searching for information:
• seo, seo optimization, seo teaching, seo articles, article hits, content marketing。
At this stage, try not to prejudge subjective ideas, and the next step will teach you how to identify valuable keywords from a wide range of keywords or to expand more long end words from a limited number of keywords。
Step 2: search volume analysis
After listing a possible set of keywords, you need to use some tools to test whether these keywords are sufficiently searchable and competitive: here, three commonly used tools are presented。
5118
5118 provides keyword mining and industry word banks through large-scale data excavations of ranking categories. It's a better flow word mining tool。
Ubersuggest
In addition to 5118, there are many third-party tools like ahrefs, moz keyword explorer that can plan keywords. Although these tools have a free trial period of several days after registration, it is not cost-effective for non-seo-related workers to pay for their continued use after the trial period。
Here's a free and practical tool - ubersuggest。
Ubersuggest provides free keyword search, trends, proposals, selection of regional languages, etc. Besides that, ubersuggest will offer you the difficulty of competing your keywords and suggest whether you should move on to this keyword, which is very powerful for free software。
The first step in using ubersuggest is to enter the key words that you want and select countries and areas in the right field, and then click on search to list the key words。
This step will determine the core key words that you want to focus on, and then we're going to go from the core key words to more key words that could bring in traffic。
Step 3: extension key words
After deciding on the core keywords, we would like to reflect on whether there are other related keywords that can bring more traffic. Here are two ways to think of extending keywords: horizontal and vertical。
The "horizon extension" refers to a key word that is equally interested in the subject of your articles, with different users, backgrounds, search intentions. For example, if you also want to search for rubber wipes, you will use different keywords such as "brands" and "paints" because of different user areas. Also, another advantage of horizontal extension is that you can replace the same words when you write too many times。
The term "vertical extension" is a more precise and user-consistent key word from the core keyword. It is worth mentioning here that voice searches have been increasing in recent years, so some of the words that are spoken, such as: how, what, where, etc. Are extended keywords that can be inserted in articles。
Here's a quick-thinking way to extend the keyword: we can draw a table first, fill the core keyword in the top left corner, then use the long endlist of 5118. Extend straight enough to find horizontal extended keywords for inclusion in the table; then group them and filter out unsymmetrical keywords to produce additional extended keyword groups。
This is the process of planning keywords, and at this stage you've got a lot of keywords on your list, and then you'll be able to find out how to write an article that fits the seo architecture。
Ii. How to write articles consistent with the seo framework
Many articles on the operation of the website often refer to "the content is the king" – yes. The content that is valuable to users is far more important than it is to comply with seo technical norms, but it is not in conflict with each other。
So let's figure out one step at a time how to write an article that is close to user needs and friendly to the search engine and that fits the seo structure。
Title, title label, h1 label
First, let's talk about the most important title. The importance of the title can be discussed from two angles:
First, the title of the article is an important factor in attracting readers to continue reading, so should we do everything to attract readers to view it with its polarized farm title? While the search engine does not clearly indicate how the behaviour of users after entering the site affects rankings, it has already made several official public statements that the results of the search are sensitive to user experiences. Imagine if you had a title that didn't match the content, would you have a good user experience? So the title of the article is not only uniquely attractive, but it also allows users to quickly understand the outline of your article。
The second is the meaning of the title in the seo, where, in HTML, the meaning of title and h1 is somewhat different, so there is little explanation here, and those who want to know can go to w3c to search for a detailed definition. The web pages of the general type of articles usually allow the same titles to be shared by the h1 and the title, while the title defined by the article is also shown in the search results。
Title and h1 are very important projects in seos, so the following should be noted in writing:
Words: as there is a maximum number of words shown in the search results, it is recommended that the number of titles be within 50 characters (25 medium text)。
Keywords: remember the core keywords mentioned earlier? Remember to include core keywords in the title。
Distinctity: do not duplicate pages on your website。
Clarity: the title must give the reader a clear picture of what your subject matter is and then reflect on how to attract the reader。
Many website systems automatically add h1 and title labels to a given title. If an article is published elsewhere, check if the title is added
Foreword, brief articles, mI don't knowCription
After the title, users usually get a quick overview of the content in their forewords, so that a good foreword can present the whole article within a limited space. The corresponding seo HTML label is mI don't knowCription, presentation on the search engine as follows。
You can also see mI don't knowCription also has word limits on search results, but does not need to be written deliberately for word count. Because in recent years, desCription has less and less impact on the search ranking and the results shown on the search engine will be adjusted to the user's search keyword dynamics. So i'm writingI don't knowIt is recommended that the goal be to increase the number of hits, to write the text in a fluent manner, and to tell users what useful information the article can provide, without the need for deliberate writing of keywords。
Article structure, segment, h label
A good article structure should have a broad theme with full text, followed by subheadings, subheadings. The corresponding HTML-h labels are found in seos. The h1 label has already been mentioned, and in any case h1 is the same as the headline of the entire article, with only one page. There are also h2, h3 ... To h6 the more important the numbers are, the less important the h2 represents the subheading of the paragraphs of the article and h3 represents the subheadings of the paragraphs。
The h label is designed to inform the search engine that the text in this paragraph represents the title of the paragraph, so it is suggested that the text contained in the h label can cover the focus of the paragraph and be appropriately inserted in the keyword。
Article content and keyword density
In the past, traditional seo operators would suggest that a certain proportion of keywords should be found in articles. However, as google algorithms are improved, the search engine will use semantics to determine whether web content can help search users. So what we have to do is to mention the core words in the article “naturally” and write the articles around the subject。
These are the seo projects that require attention in writing. Finally, a checklist is provided to check whether these seo optimization projects have been carried out after completion of the articles。
Iii. Seo optimization project inspection
The final examination before the article is published can confirm the seo optimization project on a case-by-case basis, in addition to the correctness check of the data source. Whether the HTML label is correctly set and the keyword is reasonably inserted。
The most basic projects are as follows:
Web title label
Web description label mI don't knowCription
Article theme label ~
Picture description tag alt → teaching about the image setting alt description
Appropriate placement of keywords in the above-mentioned labels and text medium
The above five points are the screening items required before the articles are published. If your key word layout strategy is complete and you've done a few of the seo optimization projects that you're reminded of, believe that your articles can perform well in the nature search. However, these are only basic items in the seo, together with the seo technical specifications, which often lapse with changes in the search engine algorithm. So remind us at the end of the article that good user experience and good content for readers is the constant rule for accessing traffic
