The secret of the community station seo series 5 and the chain wheel
I: the essence of the concept of community stations
1. Group stations are not groups of stations
Cluster stations are the operation of many sophisticated sites, as is the case with official websites, each of which is ranked as a lead for corporate business according to its location。
The site community refers to the large number of websites generated by a package of site software, which is automatically captured and distributed。
It's like a brand shop in every business street, and it's like a small commercial。
The content of the group stations is of high quality, and each has the hope of long-term ranking and access, while the group of stations is wide-spread and fast to death。
The group stations consider each station to have an outer chain and weight, while the group does not generally consider importing each station。
2. Group stations are not main stations + resource stations
When the main station+resource station model was popular in the seo industry, the core operation was:
Create a network of brand officials to act as corporate business hosts, while creating dozens to hundreds of resource stations, usually blogs, that import weights and traffic for the home stations。
The ultimate purpose of the main station + resource station model is to serve the main station, whose presence serves the main station。
This model has worked so well that, for some time, people holding large resource stations were able to storm the seo rankings。
The model is now being abandoned, mainly because the search engine's requirements for the quality of content on the site are being raised, while the resource station, which is mainly based on low-quality content, is always the first to be hit by the wave of algorithm updates of the search engine。
The recording and weighting of the resource station itself is a problem, let alone the weighting of the main station。
Unlike this, there are three main aspects:
A: each station within a group station carries a key word for the company's business and is not intended solely as a resource station。
B: each station in a group station is maintained manually, pursuing fine content, long-term ranking, long-term orientation。
C: each station within the group station does not give direction and weight to the main station。
Ii: the meaning of external chains to the weight of websites
It must be true that one of the words used to be spoken about in the seo industry is still fresh: "the content is king and the outer chain is king." this statement is so powerful that the older seos are still in the same position as the outside world。
Several algorithms were introduced over the period 2015 - 2017, assessing the relevance, authenticity and recommended value of links at the algorithm level and punishing the out-chaining and low-quality import of links。
Since then, it has been officially declared that “the outer chain is dead and the friendship link is immortal”。
1. The outer chain is dead
I gave one kind of outer crown the name "the pantron" to distinguish it from quality outer chains like friendship links。
We used to pursue the diversity of the outer chains, the forum, the blog, the platform, the message, the soft text, and so on. Most of these are now outside chains with no actual recommended value and have been ignored by the search engine。
For example, replying to a post in a particular forum and signing it with a link would hardly be calculated as a valid weight calculation。
I call those that look like extra chains, but the actual website owner does not actually recommend them as pan-offer chains。
In the 100-degree algorithm update of these years, the outer chain has largely been declared dead。
2. Friendship links for immortality
There is a kind of external chain that has been of value from the very beginning of the internet to the present, and that is a friendship link. The pr calculations of google's founders, bryn and pec, created the ranking algorithm for the search engine, were taken from the final quote in the academic paper。
References to other papers in one paper are included at the end of the paper and, in turn, the more the papers are identified (i. E. Cited) the higher the weight。
The same applies to web pages and websites, with which sites are peer-to-peer, where data and information are cited and need to be indicated. In turn, the more websites are identified (i. E., linked) the higher the weight。
The cross-references between the website and the website and the mutual recommendations are friendship links, which are always valuable recommendations。
In the construction of the outer chain, the friendship link becomes even more valuable in the present time, when the “extreme chain is dead”。
Three: what about friendship links when you're at a group station
Friendship links are important in external chain-building because of their recommendatory nature, but what if their site a gives its site b friendship links
As a matter of common sense, we believe that this will be identified, thereby reducing or even eliminating the transfer of weights。
So, what if we do more than five websites ourselves
1. If more than five websites belong to the name of the same company, it is recommended that they not be directly connected。
2. If more than five websites belong to the same server ip, it is recommended that they not be directly interconnected。
3. These websites are not interconnected, but can be linked to others separately。
And when we do a lot of community stations, it's a shame if they're not connected。
So, when doing group stations, the following attention can effectively circumvent this “resource waste” confusion。
Iv: attention to clusters
1. Each website uses different ips to the extent possible. Several of the focus sites can be filed, using national ips, and most of the stations can be used as hong kong or united states ips without filing。
2. Do not write the same company name on the websites, in particular do not write the same company name on multiple website titles. You can name some of the same things to the group stations。
3. Templates can be shared. Since the template file is mainly in css, the search engine does not determine that it belongs to the same subject。
4. Each website content is published according to its own location, and no similar or identical content is published. This is the key to the success of the community stations。
5. If the number of group sites is larger, the direct interconnectivity between the first pages of each site will be reduced, using instead the in-site link to the first page of site b on site a. That's what we're going to talk about。
V: rationale for the cluster station cycle
After the above analysis, we have understood the following three points:
1. Each station in a group station pursues ranking. When you allocate links, you need to balance the weight of each station with the import。
2. Friendship links are of recommended value, and the weight of the website remains highly weighted。
3. In order to circumvent the power of the search engine to de-link the common subject's web site, the friends ' links of the group stations are subject to special operations。
In combination with the core principles of the “home station + resource station” model, and the above points of attention, the core operation of the group station friend chain is presented here, which i call the “group station wheel”。
Its core principles and practices are as follows:
1. Creates an “in-site station” for each of the group sites, which can be used as a resource station for both its own website and others。
2. Each site is distributed over different server ips and each optimizes its own location of keywords. Their content is similar but not identical。
Cluster stations are grouped into groups of n stations, within which websites form “chain wheels” and outside sites do not interfere with each other. In this way, the unforeseeable risk of loss of rights due to the increase in the number of community stations is avoided。
4 inner stations of each station provide a “full-stop link” to the front pages of the other stations in this group, forming a special closed cycle linked to each other。
In summary, if each station's in-station can bring x weights to the first page of the station, each station's weight increase is x*n, n=group size, through the operation of the chain wheel above。
Six: the unspoken secrets of the swarms
The principle of the community station wheel can be no secret, but the grouping and link in it is only your secret. This is the most interesting part of the idea。
For example, you created a cluster system of 100 websites。
You set yourself an n-value, like = 5, i. E. A group of five stations each, 20 groups. After that, you do 100 stations, the same as five stations。
We will first set up one of the teams with five stations in this group, each number a, b, c, d and e。
Each of the five sites created an in-house site with separate numbers: aa, bb, cc, dd and ee。
The web site of this group is formed in the form of a " aa " link to the home pages of a, b, c, d, e or a full-stop link。
Once done, it was bb, cc, dd, and ee, like aa。
How many stations you have created, how many groups, how many stations each, how they are connected directly, can you plan and define for yourself, and that is your secret。
You know why
Seven: at the end
And here, i've been sharing all the ideas i've explored for years. For the author or the creator of a given set of ideas, what he would have preferred was that his theory be practiced and promoted, and so would i。
Learning is not about knowledge but about action. I would like to pay special tribute to those fellow students, to their practices and to the successes achieved, which have shown me the value of group-based thinking。
They are: shandong ho wen, cheng dong wen, captain shandong jack, chongqing huai, chongqing wang yang, chongqing jiang, shandong king, hebei hebei, hebei kwetin, hebei jian jian, shenzhen lee shenzhen, shenzhen tim, zhengzhou, song jian, shanghai xiao, shenzhen shenzhen, liu bin, guangdong zheng zheng zheng, hebei yang sword, toung huai huai long, toung dai dae-gung, sheng sheng, hebei yisung and chengdu li peng。
