As one of the world's most widely used electrical manufacturers, the halo of hyeura has been fading in recent years。
The united states of america, with a 107-year-old history, is experiencing a crisis with high security incidents, high quality deficiencies and a shrinking global household electricity business。
At present, it is known that there are frequent safety incidents caused by product hazards. The products recalled or subject to quality problems in hyeura involve several major lines of household electricity。
There's been a security emergency
It's still on sale
Recently, the u. S. Electric giant, hyeura, has received industry attention because of the high quality of its products。
Not so long ago, there was a recall, mainly involving electric kettles. Health canada and the consumer departments of the united states and mexico, together with whitpool, announced the recall of a kitchen aid 1. 7 liter of electric hot water kettles with metal and handles in plastic。
It is alleged that there is an opportunity for the unhooking of the handles of a problematic electric hot kettle, which results in the spilling of hot water and poses a risk of burns. It is known that wheaipau has received nearly 100 cases of the hand handles of the electric hot water kettle falling in both countries, with four people slightly burned。
At the moment, the water kettle is being recalled in hyopou. As a result of the potential security risks to users due to the quality problems of the product, the hyeipura side claimed to recall 310,000 hot pots globally, manufactured between january 2013 and june 2017 and sold in europe, the middle east and africa。
Kitchenaid is the wichiba brand, with products covering hot kettles, blenders, juicer etc. The daily journal of securities found that its products were highly targeted and priced, that in the main mall, one of its cookers could be sold at $56,000, and that the hot kettles were essentially a thousand dollars starting。
Despite the indication by the department that the recall was mainly for products sold in europe and elsewhere, the incident is also having a significant impact in china。
A kitchenaid agent told the journalist: “the hot kettle has been hard to sell since the kitchenaid's recall came to light, and only a few have been sold on skycats since january”
The journalist called kitchenaid's maintenance hotline, and one of the after-sellers stated: “all the company's canteens are currently unrepaired and can be replaced if problems arise during the maintenance period, but if the conservatory period is exceeded, the consumer can depreciate for a new one”
Journalist the securities journal learned that only three canteens are currently being sold by kitchenaid, of which its main battery, the 1722 series, is the product that was previously recalled for problems. At present, this range of products is being sold in major businesses such as skycats, kyoto and some sub-line stores。
In response, the kitchenaid client explained that “the products that had previously been called back by kei miura were limited to one batch, while the same type of water kettle, which is currently being sold on the chinese market, has been optimized, the previously loose screws have been disposed of and safety risks reduced”
It is worth noting that, although it was announced earlier that the hot kettle had been called back, it was not made clear that it would also be carried out in china. However, journalists found that the kitchenaid had issued a security notice at the skycat flag shop that: the most recent quality survey indicated that the 1. 7 batches (manufacturing time) in october 2016 - june 2017 had security risks and were being voluntarily recalled. At the same time, it issued a recall notice for products in english on the official website. In other words, wei weibo also recalled defective products in china。
The above-mentioned client indicated that if there was a security risk to the hot pot purchased by the consumer, it would need to be sent overseas for processing. Consumer response: “this approach, once and for all, increases the cost of time and causes great inconvenience to chinese consumers.”
As an early “hundred-year” enterprise in the household electricity industry, hee-yi yi pu was proud in the global market and was once among the top four globally. However, in recent years, the quality of their products has been highly problematic and widespread。
Three years ago, heideopur recalled 442 food waste disposal units due to fire hazards; in august 2016, 152,000 microwave units were called back due to fire hazards; in the same year, the united kingdom consumer rights organization (cpdo) stated that 58,000 proline and swan rotor dryers (also known as dry-clothers) produced in heibo were at risk of fire; and in 2017, the guangdong chamber of commerce and industry (gangdong chamber of commerce and industry) had sampled and ruled that the heibo 2 refrigerator was not qualified. It has also been reported that while a woman in the united states was washing her clothes at home, there was a sudden explosion of the hueyura washing machine; the london glenfirta fire, which claimed 71 lives in 2017, was the scene of a malfunctioning whieipura refrigerator ..
An expert from the industry interviewed the journalist, “how can he trust consumers with the idea of becoming a brand of home appliances trusted by thousands of families around the world, whose product safety stories are so high and their after-sales system so inadequate?”
According to hung hsienbin, an electronics marketing expert, “the frequent recall of the u. S.-weiboura is a prelude to its loss of brand name. The quality of the product is the key to the success or failure of the enterprise, and we see it as a combination of quality issues and challenges in the enterprise value chain, such as sales bottlenecks and profit challenges, which will lead to more challenges in product production and manufacturing.”
Global business contraction
Forced strategic adjustments
The high rate of recall is related to the strategic adjustments that have taken place in the past few years。
Founded in 1911 and based in benton, michigan, the company is one of the world's largest manufacturers of household appliances。
There are many legends that lead the times. In 1911, the predecessor of heweipau, upton machines, invented the world's first electric washing machine; in 1947, he developed the world's first full automatic washing machine, the blender, which determined its special position in the field of white electricity; and in 1949 he invented the world's first open-door refrigerator。
It even customized the world's first space kitchen for apollo 11's landing plan. And in 2001, it won the first white electricity in the world with $10. 5 billion in annual sales. After decades of growth and expansion, hyobu, known international brands such as whirlpool, maytag, kitchen aid and amana, have grown to nearly 100,000 full-time employees。
A history of e-commerce, to say the least。
However, as competition in the domestic electricity industry intensified, pressure was placed on heife pu and his household electricity business contracted. In april of this year, wichinoura sold the flagship compressor enterprise embraco to the japanese company niedko at a discount of $1. 08 billion。
Embraco, which had previously occupied a critical position within heifeura, has been exporting to the global market since 1998 the products of the trans-frequency compressors that combine energy conservation, static and intelligent control. It can be said that most of the compressors of heife's white power products, including air conditioning, refrigerators, washing machines, etc., are from embraco. With enbraco, heliopo mastered the entire industrial chain of electricity and the “heart” of the product. Data show that embraco is the world's largest compressor producer, with 25 per cent of the global compressor market. Today, it sells this critical asset to the unexpected。
The deputy secretary-general of china's electronic commerce association, zhang kensai, stated: “in the home-based electricity chain, the variable-frequency compressors occupy a very important position as a central hub for linking up-to-down industrial chains, and selling them at lower prices is also a desperate move by hee weibo, whose electricity business is rapidly shrinking in the global market.”
The sale was also seen by industry as being lost in the face of the pressure of peers in the global market, with a pre-positioning premium。
Eurasia international’s global share of large household appliances’ brands shows that heidelpool fell fourth in 2017, with a market share of less than half of the first-largest hale, and a lower revenue and net interest rate than the us and grid。
According to liang zhenpen, in recent years, the market market for white household electricity has been shrinking as a whole, the overall market profitability of white power giants has been declining, and a number of enterprises have divest themselves of their household electricity operations to new energy sources, b2b operations and, in recent years, the operational line has been adjusted. The quality problems they encounter are linked to the importance they attach to household electricity, to the internal governance of the company, and to the shift in the focus。
Indeed, as early as a few years ago, hee-yei announced reductions in household electricity capacity and layoffs in regions such as north america and europe to cut costs and shift operations to emerging markets。
“in the past few decades, the global domestic electricity market, through acquisitions and so on, has expanded dramatically, and now as market demand slows, industrial competition increases, contractions, or the company's dominant melody over the next few years.” zhang swordsmen, for example。
