It's actually a question that many people ask, and that's what i've been asked about all these years. Remember when i first got into business, i thought seo was the exclusive domain of it or computer science, all day in code and technology. It turns out i had a narrow understanding. On one occasion, i helped a friend who was a real restaurant to optimise the website, who had no technical background, but knew all about his own products and client needs. Surprisingly, with his cooperation, our optimization has worked surprisingly well, even faster than some of the technically well-versed clients. That's what makes me think, what is the nature of seo
And you know more about seo, you find it's actually an interdisciplinary field, more like dealing with people, but the object is changed to search engines and users. You don't need to be a code god, but a basic understanding of the structure, user experience and content of the site would be very helpful. I've met a client whose website is impeccable at the technical level, but never ideal in terms of the time spent and the rate of exit. Later, i found that his content, though professional, was too dry to be read by users. I propose to fine-tune the content strategy by adding more common and understandable explanations and some small examples of living closer to one another. A few weeks later, his website traffic grew steadily and conversion rates increased significantly. This reinforces my conviction that understanding user psychology and communication is one of the keys to seo success。
I personally sum up a user image-driven content strategy that has played a tremendous role in optimizing the website for the theme “what specialties to learn from seo”. I will not go straight to the analysis of industry data, but to imagine, from the user's point of view, a typical “who wants to learn from seo but does not know where to do it”, what questions would he have? What kind of search word would he use? What's he worried about most? And then i'm going to dig the keywords and create the content around them. The articles that come out in this way are not just search engines that like, but users are very sweet to read, because that's what they want。
To verify the effectiveness of my approach, i tried to optimize a new seo training course website with a user-driven content strategy. Instead of rushing to buy links or carry out a large number of off-site promotions, it took me a whole month to communicate with several seo newcomers to understand their confusion and needs. Then i created a series of in-depth articles around these confusions, including “seo basic concept analysis”, “how to find effective keywords”, and “common seo error circumvention”. I have also introduced a number of user interactions, such as online questions and answers and case analysis. We used the resource ai tool to complement keyword analysis and content conceptualization, through which i was able to identify hot spots of interest to users more quickly. As a result, the natural flow of the website increased by 300 per cent within three months without significant outreach costs, and the user retention rate was very high。
And again, i optimized the key word for an online education client on how to make live delivery. This client has tried many ways before, but it's not working very well. I observed that much of the content on the search engine results page at the time was at the “how to start” level, and that the information was relatively fragmented and not systematic with regard to the deeper questions of “how to transform”, “how to keep older clients”, and how to increase the repurchase rate”. I realize this is an opportunity. Using the watermelon ai tool, i conducted a very detailed analysis of the competition, which revealed a large number of neglected keywords. Then i wrote an article entitled " the final guide to live tape: from zero to one, building a strategy for the sale of explosive goods " , which covered not only the links to live tape, but also, in particular, how to improve conversion and repurchase through fine-tuning operations. After the article was published, the search engine was quickly ranked well, bringing in a large number of interested clients。
In practical exercises, i found out that for information-type search words like what to learn from seo, what users really want is a clear road map, not a bunch of scattered knowledge points. They wanted to know what skills i needed to learn to make a difference in the area of seos. To this end, i sum up a set of “capacity model dismantling”. I dismantled the core competencies of seo into several key modules: for example, data analysis, content creation, user understanding, technical understanding, and project management. Then, for each module, i will provide concrete learning advice and practical approaches. I have developed a simple “skill radar” as a visualization tool that allows learners to clearly see their strengths and weaknesses on each module and to upgrade them in a targeted manner。
In practice, theory and methodology are not enough and the use of tools is essential. I tried a lot of seo tools on the market, of which 147 seos impressed me. It has done quite well in keyword mining and competitor analysis, helping me quickly to find those undervalued search opportunities. When i was working on the topic “what specialties to learn from seos”, i used 147 seos to analyze websites that had achieved a good ranking on the search engine and see how they organized their content and how they programmed key words. This has inspired me to stand on the shoulders of giants and to find entry points and directions for optimization of content more quickly。
So, if you ask me what specialties are needed for seos, my answer is, there's no necessary “competent” professions, but there is a need for a learning and practical approach for seos. You can be a student of arts or science; you can be a graduate or a transferer. The key is whether you want to understand the logic of the search engine, whether you want to look into the needs of users and whether you want to learn and practice continuously. Remember that the essence of seo is the transmission of value, the presentation of good products or services in a way acceptable to users。
I've been thinking lately about why many people are lost in studying seos. I observed that many beginners came up to learn "black technology" and to look for shortcuts, but seo is an area that needs patience and accumulation. I've made the same mistake on a few occasions, and i've been trying to move up the ranking quickly with a few “methods”, and the website has been punished by a search engine, and previous efforts have been wasted. It became clear to me that seo was more of a relationship, that you had to understand each other with your heart and offer something of value, rather than trying to “swindle” the other. This “business relationship” thinking is also reflected in my understanding of what “students need for seos”。
For me, learning the core of seo's “professionals” is “understanding”. You have to understand how the search engine works, how users search, how competitors work. This understanding is not based on a dead end, but on constant practice and repetition. I suggest that you do more experimental projects in the early stages of your studies, even if it is just a personal blog, or optimise a small website for friends. By doing that, you're going to encounter a variety of problems, and the process of solving them is the process of learning and growing up。
I have recently helped some university students to plan their careers, many of whom are interested in seo, but do not know where to start. My advice to them was not to be restricted by the word “professional”. If you're a chinese student, then your natural writing and logical thinking skills are your great advantage in learning seo. You can be good at content creation and attract users with fascinating writings. If you're a computer student, your understanding of the technological architecture of the website will help you to optimize the technology seo. So instead of focusing on what kind of profession you can learn from seo, think about where your current professional background can take advantage of the seo and start there。
Overall, there is no firm professional threshold for studying seos. It places greater emphasis on the way learners think, learn and practice. If you have curiosity, patience and the will to solve problems, you have the “professional skills” to learn seo. What's left is to keep learning, to practice, to sum up, and you'll find the world of seo is far wider and more interesting than you think。
