The 90% of google seos are begging for swords. Every day, the clichÉs that stare at the old hypocritical artery, the craziness of the outer chain, are blinded by the market's knobs. The real search engine optimization is long past the reckless age when keywords are stacked on the front page. Google is now at the core of algorithms, which are extremely sophisticated semantic analyses and feedback mechanisms on user behaviour。
If you want to take down the natural flow in this extremely inner circle, you have to have a structured logic of manipulation, and you have to take every detail to the extreme. Today, these years have been ruined by thousands of real gold and silver, and countless algorithms have been scrambled and beaten, all of which have been crushed and wiped out。
Dismantling bottom logic
Don't be fooled by those fancy jargons. Google’s business is essentially a company that earns money by selling advertising. How can it sell more advertising? The answer is to keep the user. Why would users want to stay in google? Google is the fastest and most accurate source of answers they want。
Your web site is google's content provider to please users. If your page solves the searcher's core demands with great efficiency, allowing the user to stay, interact, or even complete the transformation without immediately returning to the search result page (pogo-sticking), google will tilt the flow。
This is related to the current eeat indicators that google values: experience, professionalism, authority and trust. It's not a few labels that can be manipulated, but a hard indicator that runs through your entire website. Who wrote your story? Does this person or institution have a real endorsement in this area? Does your website have a clear contact and privacy policy? These are not just for users, but for google's manual assessors and machine algorithms。
The skeleton determines the lifeline
A rag-and-breath structure that fills with fairy-like content, google spiders are lazy to climb. Technology seo (technical seo) is the basic disk for all optimizations。
Recording and capturing budgets is the first threshold. Google has limited access resources allocated to each site. If you have a web site full of dead chains, an infinite cycle of reorientation, or tens of thousands of worthless tabs, google spiders will exhaust their energy on these garbage pages, so that your real core money pages will not be recorded at all. Regular clean-up of invalid pages, rational use of no-take instructions, and use of good steel on blades。
The flat tree structure is key. Never let users and spiders click more than three times to find the core page。
Image of website seo experience diagram
This design, known as silo architecture, closely connects the most relevant elements through a strong logical classification. Not only is it user-friendly, but it gives page weights (l)Ink juice is moving through the site。
The performance indicators (core web vitals) are not optional but compulsory. Don't bother with empty run points and focus on the three cores: maximum content drawing time (lcp), initial input delay (fid) and cumulative layout deviation (cls). Images are uploaded without compression, full-screened bullet windows, and a slow, snail-like third-party font, all of which hang you in the invisible。
Optimizing dimensions
Traditional wrongs
High-level wheeling
Core logic and impact
Level structure
The page level is so deep that the core product page needs more than five hits to reach it
Use flatten url to ensure that any core page reaches within 3 hits
Optimizing the capture budget, increasing the efficiency of page weight transfer and reducing the cost of spider climbing
Web site specifications
There are multiple urls of the same content and no treatment
Force a global https reorientation, accurate deployment regularization label to the sole core page
Total elimination of the risk of internal and internal weighting and algorithmic penalties resulting from duplication of content in the station
Front end performance
Blindly pursuing high-intensity maps, abusing heavy scripts that cause congestion
Full application of the new generation image format, delayed loading of the non-visual area resources and deep streamlining of the dom tree
Directly lift the core web-page indicator, significantly reduce the rate of exit and obtain ranking weight
Wordology is the money-printer
Most people do keyword studies (keyword research) by opening tools to search for high-volume, competitive words, and then start writing with their eyes closed. It's just a closed car。
Search intent is greater than anything. The search volume of a word is larger if the user's intent is to buy something, and you write an eight thousand-word long story (intellectual intent), you'll never be on the front page. Before you choose the word, you have to go and google the word yourself and see what demons rank on the front page。
If the first page is full of classification pages for electrical products, it means that users want to see a large number of product comparisons; if the first page is full of youtube videos, it means that users want to see intuitive operational presentations; and if the first page is full of posts from question-and-answer communities such as reddit or quara, congratulations, this usually means that the term is so scarce that it is a streaming low that can easily be taken。
Topic cluster tactics. Don't come up here and die for business. Words are usually monopolized by industry giants. Under one core theme, dozens of specific issues with long-tailed attributes were explored. For example, the core word is "shoes," and your long-tailed matrix should be "a flat foot fit for running shoes," "a marathon beginner's proposal for running shoes" and "a certain brand of running shoes with a calorie measure." these long pages surround the core pages and form a strong thematic authority。
Take off your underwear
The most important thing on the internet is word trash. Now googleai is extremely smart, and the content generated by baptism, translation or simple assembly can only be thrown into the cold room。
Invert pyramid writing structure. The vast majority of users are impatient. Don't start with hundreds of words of crap. In the first 50 words of the article, you answer the user-searched question directly and precisely. Throw out the answer to stabilize the user, and then step up the details, data and depth analysis in the later part。
Real information increases in the way of the king. Google algorithms have been hitting pages that “just use different words for other website content”. Your content must provide something that no one else has. It's a data graph you've tested, a first-hand interview record, even if it's a hard lesson to step on. High-ranking bodies can only be triggered by content that includes real entities and unique views。
Depth injection of structured data. Don't let google guess what you're talking about. By marking the language, the author of the article was told directly (with his social media links and qualifications in the field), and the article answered specific frequently asked questions and specific product parameters. Pack your contents into the machine's most understandable “data package”。
Content generation
Implementation details and features
Google altitude
Conversion rate performance
The machine's brainless
Based only on tool input order batch generation, no manual review, lack of logical depth and factual verification
Spam update is very easy to hit with precision and to extract a lot of hair
Very low
Manual depth scanning
Collecting the top 10 contents of the front page for reorganization, redrafting and not providing any added value
It's barely possible to be recorded, but it's easy to be downgraded when the core algorithms are updated
Poor (mental homogenization of content to create unique brand recognition)
Expert experience driven
Integration of real test data, exclusive industry insights, with customized graphs, deep endpoints
Perfectly compatible with eeat standards, with long-term stable ranking umbrellas and traffic red lee
Extremely high (to build strong professional trust, deeply influence final decision-making by users)
The outer chain of the dark forest
BacklInks) remains the core fuel for google, but the forest is full of hunters and traps。
Discarding the weight of vanity. Many buy the outside chain only by looking at the da (domain name authority) or dr indicators given by a third-party tool. These indicators can be painted manually. A real, high-quality external chain, looking at only two points: is the theme of this linked page highly relevant to you? Does this link itself have a real search flow from google? A small station with hundreds of real traffic flows from the industry to you has the effect of crushing the links from the garbage dumps, which are called high weights, but are actually unsuspected。
The art of anchor text distribution。
Image of health backlI'm sorry, i'm sorry
This is the worst place for many newcomers to die. If all your outer chains use the core business word that you want to rank as anchor text, google can immediately judge you're manipulating. A natural and healthy outer-chain file, the vast majority of the anchor text should be your brand name, web site nudity, or the generic words “click here”, “read more”. The percentage of the core keyword anchor text must be kept within a very narrow range。
Digital pr is the end of the chain. You can't really open the outer chain of the competition. Through the production of highly disseminated industry data reports, free and useful online small tools, or in-depth surveys that capture people's eyes, authoritative media and industry big v have volunteered to quote your links. Such a “passive acquisition” of natural outer chains can offset the effects of hundreds of out-chains。
A list of blood and tears
Having stayed in the industry long enough, too many of the previously promising websites were turned over because of a number of low-level errors. Scratch these holes in your head:
Seo has never been an encyclopedia, but an extremely rigorous system project. It's going to need you to get the technology solid, get the user psychologically well, get the content to the extreme. Don't look at the fast-food courses that sell anxiety, get your hands dirty and die with real data and user feedback。
Where do you want to start? If you need me, i can get you a deep review of the url structure of your current website, or i can help you dismantle the flow model of your most troubled competitor and see what kind of bottom card they're hiding。
