In the process of optimising the website, it is often possible to see general phenomena that are not very good, such as the fact that you know that you are wrong, or that you do not change; the fact that you like to be short, you do good, you don't care where you are weak; the fact that you like blindness and the wind, i do what others do; and the fact that you don't focus on details, you want to succeed quickly. I will now address several negative aspects of website optimization in the context of some of the more famous theories, which may be better understood in the context of well-known theories。
From the broken window theory, the site is optimized
If the windows were broken, no one was going to fix them, other windows would be broken for no good reason; a wall, if some graffiti had not been washed out, soon it would be full of messes and undesired objects; a clean place, people would be embarrassed to throw garbage, but once the garbage appeared on the ground, people would throw it without hesitation or shame。
This is the famous window-breaker theory, as is website optimization, and if you don't change the website, it'll roll like snowball, and it'll crack. For example, the content of a website, many people knew that they could not do it, and even a diagnosis had informed them, but he simply did not want to change it seriously. For example, there are problems in the inner chain of the website, and there are obvious piles, but the operator simply ignores it, the more it is wrong not to correct it, the more trash it is, the less regret it becomes until the right is reduced。
So, the site has to change, you have to perfect, the site has a hole, but you have to fill it in in time to keep the hole from growing。
From the barrel effect, the site is optimized
The barrel effect is that a drum must be as flat and intact as a sheet if it is to be full of water, and if there is a piece of wood in it or a hole under it, the drum cannot be full of water. How much water a barrel can contain depends not on the longest plank, but on the shortest plank. The short sheet became a “limitation” for the volume of the barrel. If this barrel is to be filled with more water, it must be replaced or lengthened。
Our website is such a barrel, and the user's evaluation of the site and the ranking of the search engine on the site depend on the combination of the site's factors, as compared to every piece of wood in the barrel, so the entire performance of the site depends on all of these factors. In optimising the website, many prefer to be short-lived, to do good and to leave the weak behind. For example, when the content of the website is done better, and the board is constantly being lengthened, the rest of the world simply doesn't know that the speed at which the site is loaded has had a serious impact on users' reading experience, which is the short board of the site。
Optimizing the growth of the website is good to make it more visible, but not short-lived, to make up for itself, often easier to make up for longer than long, with a simple rise of one height, and an overall upgrading of the site. To give a simple example, a lot of people like to watch the core word for a ranking, and they're doing it well, and at this point you can try to do your short: long end keywords. This is much simpler than those core words, and doing so would not only bring more traffic to the site, but would also raise the ranking of the core words, which would be no fun. So don't lose sight of your short board while you keep strengthening your website。
It's an optimisation of the site from the sheep effect
The flock is a very disorganized organization, and it is usually a blind left-hand bump, but once one of the sheep moves, the other sheep will go up without conceiting, without regard to the fact that there may be wolves in front or better grass not far away. The sheep effect means that people are often influenced by the majority, and thus follow popular thinking or behaviour, also referred to as “absorption effects”. People will follow the popular consensus, acquiesce in denying their opinions and do not think subjectively about the significance of events。
The sheep effect is very visible in website optimization, and blindness and wind is a common phenomenon, such as the fact that someone else's website has a stop search and i've got one, that someone else's website has been re-edited, that someone else's website has done it, that i've done it, that i don't do it, and that's what they say. Whatever people do, i do whatever they say, whether it's inappropriate for their website or not, it's useful for the users of their website。
There is no mistake in analysing websites that emulate others, but you need to have your own diagnostic and analytical skills to see what suits your website, what does not, what can be changed and used on your website, etc. It must be impossible to stay behind someone else, and our website needs something unique。
Butterfly effect
A butterfly in the tropical rainforest of the south american amazon basin, which occasionally slaps its wings, could cause a tornado in texas in two weeks. The reason for this is that the movement of butterflies' wings has led to changes in the air system around them and to the generation of weak air currents, leading to a chain reaction that eventually leads to significant changes. The butterfly effect suggests that a bad, small mechanism, if not timely channelled and regulated, can pose a very great danger to society, known as “twilight” or “storm”。
With regard to the butterfly effect, i would like to refer to the details of the website, and there are times when people feel they are doing better than others, and they try harder. But why has the website been optimized so long, it has not worked so well, and no one has done so well? It is often in the process of optimisation that we have ignored some details, so the result is not obvious. Details determine success or failure, which is an eternal reason。
The impact of detail can be significant and negligible, for example, in cases where there is a simple change in the title of the website and traffic is multiplied. For example, in some cases, lack of attention to the preparation of robots documents has led to websites not being caught or scratched out, and it is not known what happened, such as the navigational settings of websites, button settings, recommended columns, urls, 404 pages, dead chains, overuse of h1 labels, page repetitions, etc., should be taken into account. You do not know which one of you will destroy your website at any time。
