Optimization of e-commerce websites has become one of the most important strategies for e-commerce network marketing, an e-commerce website with poor overall optimization, where not only supply and demand information cannot be retrieved in search engines, but even internal catalogues, on-site searches, navigation systems, etc., are difficult to find by potential users. As a result, the commercial value of e-commerce platform websites continues to diminish, the e-commerce website must be an integral part of the optimization, not just the lack of “business” on the web site, but how can it emerge from the multiplicity of e-commerce sites? Much needs to be done。
I. Excavated mass keywords
E-commerce websites require, first of all, a large volume of traffic, the larger the volume, the greater the transformation, and, in order to obtain a large volume of search traffic, a large number of web keywords. Large keywords are in themselves an advantage of e-commerce websites, particularly large e-commerce websites, where there are only a few or a dozen product pages, so typically there is a limited number of keywords excavated, and where there is generally an optimisation of such keywords, the ranking is successful and the corresponding enterprise website has more than 100 ips。
The e-commerce web site is different, and the demand for traffic from such a site is extremely high. It is not too big to say that if only a few keywords are used like a business station, it is clear that it does not generate sufficient traffic and does not lead to sales on the site. The e-commerce website would therefore need to contain a large number of keywords, and each page of the site would have a keyword. It is not difficult to find a large number of keywords, and it is generally easy to find a large number of them if they are carefully analysed from the industry, the user, and the product perspective。
For a simple example, your website sells brands:
First of all, clothes have different brands, different styles, different sizes, different types, colours, etc. So that these different things can be combined into a large number of long end keywords, such as adi's leisure clothes, adi's tights, jack jones' black shirts, etc. You can dig out a lot of keywords according to different attributes, except for the usual poaching method, the electrician website can refer to some of the poaching words。
Second, a large number of long-term keywords can be combined, depending on age, gender and level of population, as above。
Finally, as clothing is sold, a large number of intellectual keywords can be found, such as clothing, clothing matching, clothing protection, etc., and a number of key combinations can also be made up of events, topics, clothing packages, etc. Word
Of course, it's just a thought that, depending on your situation, you can find more differences and dig up a lot of keywords, if you're willing to spend time, if you're willing to collect them, and it's not hard to dig up a lot of keywords, especially if you're digging words that no one else has, which is pretty impressive, and maybe you think it's useful to search people too few, but even if there's only one ip a day, what about 10,000?
Ii. Building mass content information
Keywords are required to be vectors of content, and when big keywords are excavated, content generation around keywords is a focus, and the core of any website is its content, even if it is bright and bright, and if not backed up by enough content, it is just an empty shell, and no more keywords are carried, and when each keyword touches seo, it is no longer a simple keyword, but a quotation that can be used to build content, a bait for a search engine and a enrichment of user needs. It should be our ultimate goal to convert all long end words into pages that can create value。
Not to mention here, it is worth noting that in the process of building different content using different keywords, you need to have a planned and documented record of the content of each keyword, of the url, and of how to avoid creating the same content over and over again, as well as of the internal and external chain, data statistics and so on。
Maintaining a simple web structure
My simple definition of the structure of the website is simple: users can quickly access the site, know how to proceed and find the products they need。
When a user enters your web site to scan, you do not expect him to look at it carefully, nor explore his patience, which would be tragic, when most users quickly look for interesting and clickable content on the page, and if they find a target, clicks occur, and they worship, so the structure of the site is simple enough and the more information on the screen, the heavier the cognitive burden。
The navigation system and layout must be flat and simple, ensuring that the user is clear about the content of the station and that it is clear that the user does not have to go in to see what it is. For most e-commerce sites, three levels of menu navigation are recommended: home page, table of contents, product pages, and some sites may also have additional navigating pages to highlight important keywords, which is also possible, although to keep your website as simple as possible and not unnecessarily complicated. In doing so, attention must be paid to the configuration of the website's breadcrumbs navigation, the availability of information on the e-commerce website, the complexity of the site's functionality, the fact that without detailed breadcrumbs navigation, users are less likely to find their location, and the variety of classification parameters of the e-commerce website, which can clearly assist users in their identification。
Also, the mega-menu is now a trend in the design of e-commerce web pages, which, if properly used, can effectively help users to access information quickly, large drop-down panels can clearly layout navigation options, well-organized navigational groups and free users from having to roll. And all the options are clear and more clearly organized。
Iv. Use of canonical labels
Because the e-commerce website has a large number of keywords and content pages, it is very easy to generate duplicate pages during content-building and keyword mining. Many e-commerce websites, because of the complexity of their parameters, may fall into multiple categories, that is to say, a product page may have multiple different urls, or simply duplicate pages, which is very common and is believed to have been seen by all. In sum, the probability of duplicate pages appearing on e-commerce websites is very high, so attention must be paid to the use of the canonical labels, with one norm selected when duplicate pages appear, and then the canonical labels added to other pages, including some large e-commerce sites, are being used in many ways to enhance the ease of the search engine. When you have very high access to a website, there may be little impact on the occurrence of some duplicate content, but if your site is currently flat, then attention must be paid to the issue of replicating the site。
V. Details on the creation of unique/innovative products
Since it is an e-commerce website, the products are rare, and the details of the product pages are a pen of interest. A good text has a very great effect, as is the case of mi and dulles, who have done very well in their products, and who have time to see them, and here are three points: text, pictures and layout。
The product profiles of many e-commerce websites are the same and replace some of the principal words, and i wonder if they are directly replacing the keywords every time they are written, and they are read over and over again, on the one hand. On the other hand, the text is well written, but there is a huge amount of text that is obfuscated and unattractive to the eye. Generally speaking, there is no place where the electrician’s web site can attract more eyeballs than pictures on the product pages, so you must combine it with efficient pictures, whose power is enormous, and you can try to reduce the slowness of text to be expressed in pictures, which will be unexpected in the near future。
Well, there is a saying that there is no marketing without content, but there is a saying that changes in content cannot keep pace with creative changes. For a product presentation, we cannot remain static, meeting the needs of users more and more, while adding some creative elements. On the one hand, it is possible to learn from other people’s good display pages, such as poaching for treasures, and individuals find that many of the product details of poaching for treasures are really creative, and that they have a lot of ideas, and they can often find a lot of inspiration here, compared to many e-commerce web pages, which are always the same, with little or no point of sale, or no point of sale that can be seen by users. On the other hand, the website itself requires constant self-improvement, observation of the performance and transformation of different page formats, and the development of the most desirable product-specific presentation and continuous updating of feedback。
Vi. Use of visualized keyword urls
What is the visualized keyword url? Visualization is the use of the keyword spelling on the page url, which is in english, and, of course, if you're doing the seo, it's not just visualization, but it's a direct keyword, in any way you have to ensure uniformity, not here, but in english. Declines are often used in setting visual urls. For example:
Women-shoes
/womens/shoes
Women-crowding/shoes
Market/nvzhuang
In doing so, care should be taken that the user's perception and the friendliness of the search engine, rather than visualization, can only be understood by yourself. The visualized key word url is visualization of the user and search engine, but many e-commerce web-based back-office systems do not necessarily allow such simplified urls, which, in this case, can be selected using a set url version and using it as a norm. Do not use one version of the url for this page and another form for another。
Title, description and h1 label of the table of contents, categories and product pages
This is a small issue, and everyone will say that looking at many e-commerce websites in practice reveals that many of these sites (including large e-commerce sites) have problematic titles and often misuse h labels。
The biggest problem is that many pages are duplicated titles or descriptions, which have a very bad impact on the ranking of keywords and user experience; the second is the highly irregular title and description, and some websites are now placing keywords or using many fancy symbols or words, which, on the one hand, will affect the ranking of key words and, on the other hand, distract users from the results of websites or search engines, with adverse effects; the last point is that the title and description are too long, the 100-degree search engine displays the most 77 characters in chinese, while for the title, the 30 characters in chinese and the 32 characters in google are shown at 100 degrees, so that in order to avoid a website that is cut off at the end of its head and not allow users to view it in depth, the title label of the site should not exceed 30 chinese words, the characters will be severed, and users may lose users by not being well informed by title and description of the website when searching for the main keyword. There are also too many irrelevant words, which are not conducive to highlighting the target keyword and reducing the relevance of the title to the content of the website。
H tags, especially h1, are not necessarily used, but when they are not used, you feel you've lost in the process of optimization. Why not? But when you abuse the h1 label, you lose, but you lose. Do not use the h1 label more than once, and do not use the inside page under the headline of the content. Should the previous h1 label be used? How。
Viii. Add structured data
Search engines support structured data tagging structures to provide users with better web experience. Web-based tags help the search engine understand the information on the web page and provide more extensive search results. By adding structured data to the site, the search engine can better understand what is on your web page, creating a richer web summary on the results of the search, i. E. Detailed information to help users with specific queries, and allowing users to see the important information about your goods directly in the results. For example, prices, names, inventory status (whether goods are available), ratings and comments by commentators can be seen directly in the summary of results. These rich web digests help users to understand the relevance of the website to their search content and allow for more hits。
Both centigrade and google support the submission of structured data and the lack of a 100-degree platform is currently supporting only four, and it is said that google structured data additions are particularly important for foreign trade e-commerce websites. Structured data can be prepared in a microdata format, but what about untechnical websites? It is recommended to use the data tagging tool of google station masters without changing the HTML of their own website. Use the mouse to highlight the data entries and select their type。
Enter the google station chief management tool, click on the data tag tool, enter the trade page url that you want to mark and select the type of product。
When you enter the label page, it is easy to select the items that are needed and then to set the corresponding properties, which can be found mainly by name, picture, pricing, comment, etc. Of course, you can do the page collections, so let's not mention it here. You can go to google data marker to help with the details. When all the labels are set, remember that they are to be published, and then when google retakes them, the labels will be displayed if they are clear。
At the end
The e-commerce web site, in order to emerge from intense competition, needs to be built steadily. The above-mentioned seo has made only eight recommendations for the e-commerce web site seo, yet the electrician web site seo has much more to do, such as the inner chain system, 404 pages, the overall visualization, user interaction, referral systems, photo optimization, etc., including the latest hundred-degree cloud maps, can also be very effective for the e-commerce web site. In any case, it is also a time-consuming and laborious process, requiring constant updating, re-screening and adaptation, and it is important to keep in mind the normative aspects of normal operations, which require careful deployment planning and orderly optimization at every step of the normal course of operation, as the larger the website changes become more difficult。
