As a seoer, common terminology must be well known. It's about some confusing seo
1. Error links and dead links
Wrong links and dead links don't mean the same thing
Error link: the requested link does not exist because of the user's negligence, and the non-existent link is called the wrong chain answer
Dead link: refers to a link that was previously accessible normally and was subsequently inaccessible because of a re-version of the website or the deletion of an article
2. 100 degrees of relevance and chain
The field is the result of our search using the domain command. There's a lot of seo query tools that use the domain as an outer chain, which is actually a false understanding
100 degrees of relevance (as shown in the figure below) are simply searching for sites that contain content from the web site, which may be a text site or part of the letter, and the data used as external data is highly inaccurate
If you want to search the outer links of your website, the best tool should be the extralink analysis tool provided by the 100-degree platform. As shown in the figure below:
3. Outlinks of garbage
A lot of seoers don't know how to identify which ones belong to the trash, and some seoer has been out there for months, and they think they're high-quality
In the end, instead of ranking, the entire site was downgraded。
So it's important to learn some of the characteristics of the out-chain:
(1) non-contributive chain in comments and comments of the forum and bloggers answer
(2) chains generated by automatically generated (or collected) pages answer
(3) outlinks completely unrelated to page contents
(4) the chain generated by the automatic comment and stamping software batch answer
The outer chain of the forum's signature file, as shown below, is the outer chain of garbage
Hazards of the outer chain of garbage:
(1) since the outer chain of garbage will not be immediately identified by the search engine, it is difficult for seo personnel to find out immediately whether their external chain operations are satisfactory
(2) once the outer chain of garbage is identified, its original weight provided to the site will be removed, and if too many, it is likely to lead to a reduction in power
(3) deprivation of rights due to the outer chain of garbage, with a very long recovery cycle, usually 2-3 months after removal of the outer chain of garbage
Therefore, it is the right approach to the identification of the outer chain of garbage and the elimination of the use of the outer clustering tool and the completion of each of the outer chains. If you don't have a good way of building a chain, then you'd rather spend the time on the content of the site than on the blind outlet
4. 100% weight
Many seo search tools provide a 100-weight query, and although the name is a 100-weight query tool, it is not officially available
100% weight: ranking of key words for websites such as love station, station master tool is expected to result in traffic to websites, and 100% of welcome assessment data for third-party websites ranked 0-10 (as shown in the figure below) are officially not recognized heavy
However, because of the need to sort the site, 100 degrees inside must have given each site a weight, but this weight is not publicly available
V. Ranking and admission
There is no direct relationship between ranking and entries, but inclusion indirectly promotes keyword ranking
(1) the more credit is recorded on the website, the more credit it is, the more credit it is, the more credit it is, the more credit it is given to an individual
(2) the more credibility the website is, the more weight it will be. This is about google's weight, and 100 degrees of hierarchy of web pages, but this level is not shown in numbers. The 100% weight of the query with the station master tool is the data of the love station, and 100% is not accepted
(3) the weight of the website affects the ranking of keywords, and generally the higher the weight of the site, the easier the ranking of keywords
And that's why the inclusion is to some extent promoting the ranking of keywords. But there are exceptions to websites, such as websites that provide extensive updates of garbage content, which are available in a short period of time because of the high frequency of updates, but which are slowly being deleted with 100 degrees of updates
6. Harmonization of links and url standardization
Harmonization of links is the standardization of url, which means that a link to a website is only a form of presentation (e. G. Http://www. Haitaoseo. Com/). The standardization of url takes the following forms:
(1) consistency of top-level domain names and first-level domain names, which we refer to as domain names without www. Level 1 domain name refers to the domain name with www, and seoer uses either the domain name with www when making links inside and outside the station, as the domain name with www is known to a wider audience
(2) uniform case. While uppercase domain names can still be clicked into the website, the search engine will consider them to be two sites, thus diluted the weight of lowercase domain names. For example: http://www. Haitaso. Com/written at http://haitaso. Com/
(3) unity of slash. Don't think the little slant behind the domain name doesn't matter. It's part of the url. Seeer either wears a slash or doesn't, has a slash or doesn't
Role of url standardization:
The function of url standardization is to concentrate all weights on one domain name, not two different sites that the search engine considers to be
