Seo - nature and balance art
I always thought seo was more an art than an art。
There is a strong belief in science and technology in web design and seo, but there is also a great deal of literature required by real seos, such as marketing, advertising, psychology, writing, etc. Sure
It also requires technical foundations such as HTML, programming, server basics, etc. However, the requirements for these technical elements are not very high. A senior programmer doesn't necessarily become one
A good seeo, even a search engine engineer may not be the best seeo。
To say that seo is the art of nature means that the optimization of the website should seem natural, and neither the search engine nor the user should feel that you have done it。
To say seo is a balanced art means not using seo to the extreme. There must be overall considerations and plans for a website, different distribution channels, different seo techniques, to be accessed
A balance must be struck, and no single factor should stand out。
Of course, that is the ideal situation. In fact, both are easy to say and hard to do. The seo chapter discussed avoiding over-optimization, but it was difficult to judge what was excessive
This is broken by the fact that there are neither formulas nor accepted indicators to determine. Many people think seo is simple, read some information and become an expert. Actually, there's a little bit of space to accumulate
A lot of experience, with a deep understanding of the search engine and the seo, can be found。
Nature and balance are reflected in every aspect of seo. Take a natural example. We all know that access to catalogues is a common method of obtaining external links. Some station masters will be online
Once the site design has been completed, it will be submitted to all available catalogues, as recommended by many experts. In practice, however, i suggest that these directories not be submitted simultaneously。
From the point of view of the search engine, do you think it is natural that a site suddenly appears in all the important site catalogues, one day or another? Very visible
That's what people think about seo do. Do ordinary businessmen think of submitting to the catalogue on a large scale? Mostly not。
The same applies to other external links, which must be gradual and sustained, allowing them to grow at a flat pace. Don't take a few days to attack
After a while, they stopped building the outer chain。
A more balanced example is given. In general, the best is that many of the key words on the website are better ranked instead of just a few of the most critical words, but other related levels
Keywords and other web pages are very backward. In other words, there shouldn't be an all-star page (generally the home page) that ranks first in the search for the industry's most popular keywords, and other related doors
Keywords can't find your website。
The same applies to the balanced distribution of weights across the website. Spread the home page pr and weights evenly across the pages through appropriate internal link structures, which are the weights of all pages
Upgrading will facilitate both entry and ranking capacity. Even if there are a few pages that you want to focus on, it should not be too different for this important page and others。
So, go back to what we've been talking about, do the most basic things, and spend the time on something that helps users
