Why optimize the structure of the website
The goal of optimizing the website is not only to make it easier for users to find the information they need more quickly, but also to make it easier for spiders to access, to reduce the difficulty of searching engines, to make it easy for them to do so, and to make it easier for our seo to do so with a good web structure。
Physical and logical structures
Physical structure: the physical structure of the site catalogue and the actual location of the documents contained therein, which is divided into flat physical structures and tree-shaped physical structures:
1 the flat physical structure is the existence of all the pages of the website in its catalogue and the search engine can travel through all the pages only once. This structure applies to smaller sites with fewer pages
2. Tree-shaped physical structures are two to three or more directories to store web pages, which are located under the channel directory. Although the tree-shaped physical structure of the site makes it more difficult to capture search engines, it makes it easier to maintain and raise the weight of the main page。
Ii. Logical structure: logical structure is called link structure, which is a structure of links between all pages of the website, and the same logical structure is divided into flat logic structure and physical logic structure:
1. The flat logic structure is one in which either page of the website is linked and equally applicable to small sites
The tree logic structure is the logical structure that links the same attributes with catalogues, channels, etc., most of the networks use this structure。
Navigation optimization
The optimization of website navigation is a top priority for the overall information architecture and user experience of the website, with its navigation system providing users with a clear picture of the location of their pages and, more importantly, how to find out what they are looking for. A good website navigation should bring the final page and the first page as close as possible, and it would be preferable to build the site with a directory that does not exceed three levels, which not only makes the capture of spiders more difficult, but also greatly reduces the user experience, and they do not spend so much time on your website looking for answers。
1. How to set up navigation
In addition to a reasonable structure, the navigation optimization is more consistent with the user's visual experience and keyword optimization. Simply speaking, the name of the directory is easy to understand and is a target keyword. Why, if it is a target keyword, does everyone know that, regardless of the outer or inner chain, text links are the best increase in weight, so setting the website's navigation to target keywords is more conducive to optimizing the content of our articles。
Two, bread crumb navigation
The purpose of breadcrumb navigation is to tell users where they are in the website and how to return to it and to help them learn and understand the structure of the site quickly; it is also the best way for the search engine to determine the location of the page in the structure of the site, and the breadcrumb navigation has been of great help in the transmission of weight to the site; we know how well the search engine judges the user experience of the site, the most important indicator being the rate of jump, and the breadcrumb navigation is a good way to reduce the user's rate of jump, and when the user discovers the breadcrumb navigation, it is easy to return to the parent page to look at the same article。
