1. Definition of seo
Seo is an abbreviated version of the english version of "search engineering optimization" in chinese. A simple definition is the technology and process of obtaining website traffic from the results of a natural search. Complex and rigorous definition: optimizing the internal and external adaptation of the website based on an understanding of the natural ranking mechanism of the search engine, improving the natural ranking of the key words of the site in the search engine and increasing the flow of traffic, thereby achieving the goal of website sales and branding。
2. Subjects of study
Seo is a three-way game of websites, search engines and competitors. The work done by seo includes website structure optimization, key word competition studies (keyword selection, competition judgement, keyword outreach, keyword distribution, etc.), outer-chain construction, page optimization, etc. All of this is done to increase the flow of the website (i. E., the number of site visits) so the personal view is that its research is for traffic acquisition。
3. Performance
Since the target of the study is access to the flow, the flow must be as much as possible. Studies have shown that there is greater access to traffic for links that are ranked and that are closer to the first-page ranking. If ranked on the first page**, more traffic would be available. So the effect of getting a seo is to get and improve the natural ranking of the key words that flow. (the following graph points to a link to a site with a natural ranking)
4. End-end goal
The end goal is clear, and it makes no sense to have a ranking without a search flow. Keyword studies (optimizing keywords where there is a real user searching) and writing (attracting user hits) are therefore important. Further, seo pursues targeted flows, which can eventually lead to profitable flows。
5. End-of-life goals
The end of the flow is to the website, so the end goal of the seo is to help the website to transform the flow (e. G. To access users to direct phone calls for products, etc.) to direct sales, advertising hits or branding. Ranking and traffic are only the corresponding instruments。
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