What's seo? Description of terms related to the optimization of the seo search engine
Seo (search engineering optimization), which optimizes the search engine, is the more popular way of marketing networks and nnt traffic, with the main aim of increasing the visibility of the website by increasing the visibility of specific keywords. It is divided into seos outside the station and seos inside the station. The main task of seo is to optimize the web pages by learning how various search engines capture internet pages, how to index them and how to rank their search results for a particular keyword, so that they can increase the ranking of the search engines, thus increasing the number of site visits and, ultimately, the marketing or promotional capabilities of the site。
Relevant professional terms
LInk popularity。
The role of the search engine has been widely recognized and valued. In fact, even if you didn't submit your site on google, it's linked to other websites, and google might have your site. The search engine may also determine the ranking of your website based entirely on the breadth of your links。
Internal lInks internal links
Links between internal pages of the site。
External lInks external link:
External links to the site generally refer to links to other websites。
Backward lInks or incoming/inboundlInks reverse/import link:
The meaning is close to an “external link” and refers to links to other websites linked to this site。
Outlook/outbound lInks export links:
It refers to links from this site to other websites。
Pagerank (pr)
Pagerank is a tool for google to measure the importance of a web page, ranging from 1 to 10, respectively. Pagerank values for a page are readily available on the google toolbar。
Search engineering optimization
Search engineering positioNing search engine location:
Searching engine ranking:
External files storage:
Put javasThe cript and css documents are placed in the external documents js and css, respectively. This has the advantage of placing important page content at the top of the page while reducing file size. This allows the search engine to quickly and accurately capture key content on the page。
Keyword density
Robots search robot:
Affiliate marketing associated network marketing (some called member marketing, web alliance, etc.):
Associated network marketing is a system of ads for site a to put an ad button on site b, and then to get paid back from the sales of site b. Some advertisers obtain market information in this way rather than cash sales. This approach has been adopted more widely by new websites with relatively tight marketing costs。
Cost-per-click (cpc) pays for hits:
The associated network marketing management system records the number of hits (or email links) by each guest on a member's website of a text or photo link to a commercial website, and the merchant (mercant) pays the advertising fee in the amount of each click。
Cost-per-lead (cpl) or cost-per-acquisition (cpa) is paid by a lead number or:
When visitors enter the business website through a link to a member, if a form is filled in and submitted, the management system will produce a guide (lead) record for the associate member, which will be paid by the vendor on the basis of the number of guides。
Cost-per-sale (cps):
Businesses pay members only after actual purchases (mostly on-line) have been made on the business website by customers introduced by the links of the affiliated members, usually by setting a commission rate (ranging from 10 to 50 per cent of sales)。
Pay for performance (by effect):
A result-based marketing approach is more acceptable to both traders and affiliated members. As the automated processes of the website are becoming more sophisticated and online payment systems are becoming more mature, more and more networked marketing systems are using sales-based methods. As this method is a zero-risk advertising distribution for businesses, they are also willing to set a higher rate of commission, thus making the marketing system of this method increasingly available。
Open directory project (odp) directory index:
Full text search engineering:
Searching engine for the search index/directory directory:
MEta search engineering
Spider popularly known as spider:
Indexer search program:
Free for all lInks (ffa) free link list:
Stop words/filter words disable word/filter word:
The meaning is the same for words that are too common to have any search value and that are generally filtered out when the search engine touches them. Therefore, in order to save space, the use of such terms should be avoided as much as possible, especially where there are strict limits on the number of words。
