Many people who have been in contact with seo know that it is important to find precise keywords. Keywords are indispensable when information is posted on websites and when it is searched extensively. What's the keyword
Keywords are derived from the english word "keywords" and refer specifically to the terminology used by individual media in the production of indexes for use. Keyword search is one of the main methods of searching the index on the web, which is the specific terminology of products, services and companies that visitors would like to know about。
So, in other words, the search word that a user needs when searching for a product。
So how do we dig the keyword? I'll share with you a few of the ways i've been building up so long, i hope i can help you when you're new
I. The simplest, using a number of keyword tools: 5118, panda keyword tool, love station, keyword planner, 100 station length, 100 degree statistics, etc. These tools can quickly help you get some key words you want. You can also see the heat of your keyword。
Ii. The search engine, when we often enter a keyword in the search box when we use the major search engine browser, has a hint, so the bottom box shows the words that are more frequently searched by the user, which is also more precise. And when you open the page, there's a search underneath it, and the key words here are also references。
Thirdly, knowing that users do not have the concept of keywords, we can usually analyze projects, analyze our users, use a brainstorm, think of yourself as a user. How do you search for this product when you want it, at which point we can dig the keywords as if they were words and then sort them out。
Iv. We can learn from anyone who does anything that is good for a rival, and here we have another way of looking at how the competitors do it, what their keywords are, and how to look at his website. Even the title was drawn upon when the writer first entered the business, and then he wrote himself. This new guy just got started. It'll make it easier for you。
The last is expansion. Extend our keyword, which is called the long end. So-called long-term keywords are simple adjectives to qualify them. The extension i would like to refer here is mainly from geography, seasons, models, attributes, queries, combinations. Let me give you an example
Geographical: take mobile shell, for example: a mobile shell manufacturer in guangdong
Season: what tea to drink in summer
Model: when is iphone8 on the market
Properties: business leisure women's brands
Question: where best to travel in may
Various combinations: where would beijing be best to travel in march 2020
These are some ways to help
