There has been a lot of business advice for the white hat seo since the fast-hit, but there are not a lot of companies that actually make the white hat seo, mainly because of the high cost of the white hat seo, the complexity of the process and the difficulty of standardization, but not because of the lack of a white hat seo, which requires many combat skills。
So, white hat seo, what are the required combat techniques
1. Understanding the search engine
In the past, many companies that did soo outsourcing were able to do so quickly, without looking at the site's specific set-up, content and simply activate their ranking interests at the click level, making it difficult for these companies to truly understand the search engine。
1 sorting principle
White hat has to study the rationale for searching for rankings, and if it's just writing articles, sending out chains, it's in the current search environment, it's not ranked, and it's time to be a white hat seo to look at the rationale of the search engine index page, how to avoid the page entering a low-quality library, how to show the page better meets the search engine needs, etc。
2 algorithm studies
More importantly, the study of algorithms, many white hat seos are working to circumvent algorithms, i. E. To create pages that are more compatible with search engines, and many strategies need to be done on the edge of optimising algorithms, so there is a deep understanding of algorithms。
2. Operational capacity
There are many times when a real-time capability is misinterpreted as having been a website seo, which is not the case. A white-hat seo company with a real-time experience is the basis for learning from it:
1 different types of websites
Different types of websites, using different strategies, rely more on operational experience, such as how business websites rank through a small number of articles, how b2b sites rank through non-original content, etc。
2 different industry websites
For different industries, the seo strategy is not the same, because different industries have different levels of competition, and making a white hat seo while calculating operating costs requires a real understanding of the resources invested in different industries. Therefore, white hat seo offers different programmes for different industries, although prices vary considerably, and the previous offer relies more on the actual war experience of white hat seo。
3. Long-term strategy
To be a white hat seo now, outsourcing companies need to develop a long-term strategy for different websites that can benefit from long-term collaboration with clients:
1 depth communication
Businesses find outsourcing companies that optimize their white hat strategy, and the front white hat seo is more likely to communicate with business clients about their short-term, long-term needs for the website, or even simply to plan the website operation strategy for the client, which, of course, will necessarily result in comprehensive and targeted planning of the client website after a later agreement。
2 customization policy
In developing an optimisation strategy, white hat seo needs a targeted customer-balanced strategy for short-term posting, demand for ranking and a steady rise in ranking over the long term, which requires a more accurate strategic positioning of white hat seo, different strategies at different times of the website, etc。
Wrap-up: white hat seo, the necessary combat skills, and what are the issues。
