In the next three months, i plan to write more articles on the theme of seo. It will cover basic search engine optimization, high-level seo required techniques, etc. All topics are based on business demand for web marketing and recent developments in the seo industry。
This one we're going to talk about two questions that many station chiefs are troubled with:
1. Why is there no ranking with www and not with www?
2. Site: www. Domainnames. Com andsite: www. Domainnames. Com are indexed so differently
Figure i shows the index forsite: www. Domainnames. Com at 817, while figure ii shows the index forsite: domain names. Com at 3532, a 4. 3-fold difference。
Figure i
Figure ii
Two domain names are identical。
Two domain names are indexed on the same seo site and the weight of the site is decentralized。
Why is this happening
1. Level 2 domain names with and without www are level 1 domain names, and the search engine gives a higher weight to level 1 domain names than level 2 domain names. Which means that if we don't do anyone's seo optimization, the ranking without www will naturally be higher than with www。
2. Url is not regulated。
Let us move on to the methodological approach, which details prevent the fragmentation of url's weights by not regularizing them。
First, to determine the preferred domain, the domain you want the search engine to use to index your web page (and sometimes the normative domain) is the preferred domain of the website。
For example, one site has two domain names: www. Xxx. Com and xx. Com
We need to select one of the main ones to optimize the seo and the other to jump 301. In accordance with domestic practice, www. Xxx. Com is generally chosen as the preferred domain。
301 jump query tool:
Http://tool. Chinaz. Com/pagetatus/default. Aspx
Figure iii: no 301 jumps set
Figure iv: xx. Com is also accessible when 301 jumps are not set。
Figure v:301 jumps are normal, and then entering domain names without www in the browser address bar automatically jumps to domain names with www。
B. When optimising at the seo station, the url of the inner chain is not standardized and some links are placed without www. The following is a chart:
This confuses spider and does not know which domain is the preferred field, and xx. Com and www. Xxx. Com are indexed at the same time. So when the preferred field is identified, all the inner chains need to be aligned with the preferred field。
C. When building the outer chain, url needs to be standardized as well. Therefore, the release of anchor links to the outer chain needs to be consistent with the preferred field。
The formalization of url also has other aspects, such as how to use the standardization of creeping and user experiences, which we will address later。
Finally, it should be recalled that in the formalization of url, because many of the matters are performed by programmers who may not have the skills of seos, it is necessary for seoer and programmers to communicate easily to ensure that the details are implemented。
Original link:
Http://www. Yingxiaoqun. Com/archives/6382
The author's brief: wu knife, multi-year experience in web marketing, website analysis of core members in china (wawchina) and current senior seo consultant in nine provinces。
