At a time of scarce traffic and proliferation of content, quick access to the search engine is a top priority for website operators. The core of the web site is whether or not it is properly accessible (including the inner chain, the outer chain, the structure of the site, the linkage link), starting with the content of the site。
I. Themes of the website
The site is based on three basic steps: business positioning, functional positioning, and content positioning. I was told that i was just playing on the website, that i didn't need commercial positioning... This perception is not entirely correct, and even play is based on interest, and what i think is commercial positioning is “solutions”, such as meeting a need, not just business models. The commercial positioning of the website directly determines what functions are required to achieve, and when the functional architecture is defined, content is required to fill it. Thus, the establishment of a web platform begins with “business” and ends with “content”。
The site optimization also begins with content, based on two points:
Page label optimization。
These are well known labels, including title, keywords, desvription, alt, h, etc. These labels are considered by many to be no longer important, but they remain an indispensable site. The label is the primary logo for the search engine to distinguish the pages. It's like a person's name, in a new environment, you have to have a name to remember you; you don't have to sign up, you know you. The principles are similar, whether new stations are unknown or old ones are mature and stable, and “names” are always necessary and unique。
2. Optimization of single page information
Many station chiefs do not focus on the optimization of the content of single pages, and even some individual sites do not have so-called single pages, such as on us, help centres, website maps, subscriptions, contact with us, etc.... And, regardless of the level of search demand, we should consider the following points:
2. 1. Completeness of the website. People don't like missing things, nor do search engines。
2. 2. Functionality of special pages. Site maps, subscriptions, for example, help the search engine to index quickly and correctly。
Information unique. The creation of a help centre page, for example, will not only solve everyday problems but also target the content of the deployment。
The above basic information, which is the “web logo” type of content, is an important basis for the search engine to use to distinguish between sites, and it seems simple and unknown that details are the deadliest. Two of my sites, because of the rush of time, simply set a field goal... And the other one was very sophisticated, and the result was that i had to spend 10 times as much time getting the search engine back to the incomplete site。
Ii. Optimization of the website structure
When the search engine enters the web page with links, it captures the web page in parallel horizontally and vertically, and goes deeper and deeper at unlimited levels, forming an interwoven web structure. When the inner chain of the website is broken or the reptiles feel the content is dry, they stop moving and turn to another page. So the most important thing here is that the web site is well structured and well-organized。
1. Site column optimization
Channels and columns are the most important, with new stations not exceeding two and even mature websites not better than three, with attention to their relevance and inclusiveness。
2. Site link optimization
Channels and columns are the framework structure of the website, and links within the station make the content more relevant. There are certain skills in the deployment of the inner chain, such as keywords, related articles, labels, related recommendations, similarity or interest, and different types of websites with different connecting attributes. In general, there are two threads, with information-based websites building their inner chains on the relevance of content; and user-social content building their inner chains and interactions on similar attributes。
Frequency and methodology for updating website content
The search engine prefers not only regular updates, but also “quality” content. The regularity of the update is mainly intended to develop the reptile search access habits, and we focus on how “quality content” is used to search engines。
1. The number of words in single-page articles is controlled by approximately 500-800 words。
2. Each page has at least one picture。
Alt tags for 3 icons, title labels are kept intact, and text notes are best below the picture。
4 the article page contains recommendations for articles of similar properties。
5 the title of the article is contained in 8-16 texts。
6 articles should have clear, unique keywords and summaries, descriptions。
7. The structure of the articles is best consistent with the way in which the narrative is written, i. E.: overview, causes, history, results。
If the search engine is to be more friendly, the details will need to be slowly explored。
Iv. Extralinking of the website
For the search engine, the external chain remains an important measure of the good or bad of the website. It's like saying it's not good, saying it's good, saying it's better, saying it's better. The external link to the site is an endorsement of the site, and the more it is linked to you, the higher it is. Of course, the details are still needed:
1 for the relevant outer chains to be effective。
High-quality extra-chains will help you more, with low-quality or black chains, and will most likely involve you。
3. In order to build the outer chain gradually and dramatically, it is possible to lock up a small black house。
4. It has proved equally effective not to dwell on the form of text links and urls。
Typically, external chains include: friendship links, navigation stations, forums, sharing classes, knowledge classes, digests, centigrade systems, classified information, b2b and station master platforms, etc., with specific reference to website properties。
V. Web page optimization
The site optimization is mainly based on the 100-degree search engine rules, and you can check each item through a 100-degree station master tool, with detailed tips and optimisation options, which is not much to say here。
Optimization of the website is like having a child, with both a spirit and a lively relationship. A web site is built on the accumulation of drops, and it is much better to try to do as best as possible. While there are now more traffic entry points, it is also relatively messy, and user demand for information is not diminished, but the presentation of information is changing。
This is from the it operator
Http://www. Cooit. Net/younying/seo/2673. HTML), by arvin, reproduced in the original language link。
Note: please move to the build site course channel to read the relevant website construction techniques。
