The seo approach to target keyword setting is numerous, but many of the companies that are now on the market with target keyword setting are not very specialized. It was at this point that chengdu yunnet came out and became the target of choice for many chinese smes. Below are a few questions of principle on the promotion and selection of key words for the seo。
First, the principle that seo selects the target keyword is, first and foremost, that it must be relevant to the content of the website. The approach of the seo, which had been popular in the early years, to set and even build up searches on pages, is outdated. The website requires not only traffic, but also effective traffic, which can lead to the flow of orders. The use of deceptive keywords leads to visitors having no effect other than to consume bandwidth. It doesn't mean anything to the website. Such rankings and flows are not assets, but burdens, which, of course, do not necessarily apply to certain websites, for which there is some value in the flow and where the site does not rely on its own transformation for profit. For example, news portals or information sites that rely solely on advertising for profit. Many portal-type sites are all-encompassing, and content relevance judgements are vague。
Second, the second principle of the seo's choice of the target keyword is that the primary keyword should not be too broad, nor too special, or what is called the web core keyword, which is neither too long, too broad, nor too short, too special, and needs to find a balance. Real estate companies, by using “real estate” as a target keyword, and tourism companies, by using “tourism” as a target keyword, all contribute to the overly broad rationale. Keywords are broad, competitive and costly. The general trade term is too broad to target such a broad term, either unable to do it or at the expense of the kowloon and finding that conversion rates are low and do not pay off. The choice of the primary keyword should not be too special or too long to go to another extreme. That would make the number of searches much lower, not even anyone. Too special keywords include company names, brand names, product names, etc. If the term “lawyer” was too broad, it might be more appropriate to refer to the “beijing criminal lawyer” depending on the scope of the business of the different companies. However, the choice of a “beijing new street attorney” would not be sufficient. Such long-term keywords could be considered for internal page optimization and would certainly not be appropriate on the first page of the website。
Thirdly, the third principle of seo selection of target keywords is: the number of times the keywords are selected and the competition is low. The number of searches can be viewed through the keyword tool provided by the search engine itself, which is simple and clear, and the number is determined by comparison. Most of the key words searched frequently are also competitive. It is clear that the best key words are those that search for the most frequent and the least competitive, so as to guarantee both the lowest cost and maximum flow of seos. The google keyword tool and the 100-degree index provide data on the number of searches, excavating and expanding through a large number of detailed keywords, listing the number of searches and the extent of disputes, or finding relatively many and competitive keywords. The determination of the degree of competition is complex, requiring more data and greater uncertainty. Reference is made to the section below on the degree of competition of keywords. The performance of keywords can be broadly judged by the number of searches and the level of competition. With the same input, there is a higher probability that high-performance keywords will be well ranked and lead to more traffic。
Fourth, the fourth principle underlying the selection of the target keyword by seo is that key words should have a strong commercial value acquisition intent and a high commercial value key should be the first to be considered for optimization, with a focus on both content planning and internal linkage arrangements. Different keywords have different commercial values, and even the same length leads to different conversion rates. For example, users searching for the lcd method have lower purchasing intentions and lower commercial value. The commercial value of searching for “little crystal television pictures” has increased. Searching for “line-crystal tv prices”, the purchase intent has increased significantly and has entered the product selection phase. The commercial value of searches for lcd tv promotions or lcd tv purchases has increased further, and a large discount may lead users to make final purchase decisions. In conducting keyword research, seo personnel can search for a large number of search terms in various ways, and common sense can determine the likelihood of ranking different words。
However, the promotion of the key words chosen by the cloud users is cheap and less expensive than the 100-degree bid. It's better to keep up. Websites or company information will be published at short notice, and will be placed on the front page at 100 degrees, bringing more traffic to enterprises and thus higher profitability。
