First of all, the search first changed because the traffic entrance changed and no longer resembled a year ago, a single computer。
There are now six major entry points:
1. Cell phones for treasure hunting app, optimising seo (anjo, apple);
2. Computer treasure search;
3. Cellular skycats;
4 tmall. Com;
5, wap. Taobao. Com (cellular browsers such as safari browser, qq, 360) click on a non-touch button to clarify historical information and recommend not using uc, which can easily steal privacy information;
6 bottler search: m. Taobao. Com a. Taobao. Com;
In order to increase the flow and weight of shops, it is important to know what the entry points are, so that the best entry points of focus can be selected from the tablets and from their own stores。
Second, in addition to the change in the flow of traffic, the change in the characteristics of the population has also led to changes in the search rules, such as the fact that the flow of mobile phones is essentially low- and middle-end customers, and that the medium- and high-end levels are basically optimized from skycat cell phones。
Thirdly, there is a change in search weights, with different indicators of weights for different categories of items, such as women's clothing products, which can increase search weights through new products, buy-back rates, product abundance, sales rates, etc. And the labels, such as lamps, teas, etc., are not the same as women's clothing。
Iv. An increase in individualized recommendations, where user searches mean demand, interest in browsing the instructions, the collection is bulletproof, the click is intentional, and the seller analyses the personalization of the shop and obtains more accurate flow。
5. Increase the weight of advertising, improve advertising, increase the weight of search and individualize and enjoy the recommended search traffic。
Individuals feel that whatever form, mastering the rules and capturing demand is not a problem。
"specific recommendations"
