For people in the it industry, making a few pages is not a difficult task. However, these sites do not mean that they can bring effective clients and help businesses generate unlimited potential benefits。
The design of the website is very important, as it takes only 0. 05 seconds — or 50 milliseconds — for visitors to judge subjectively the good or bad of a website。
Website design also affects client transformation, business credibility and ultimately website success。
From the perspective of user interaction: 94 per cent of the negative feedback on the website was related to design, while 38 per cent of users would abandon the use of unattractive web sites。
No website is absolutely perfect, but the goal of shenzhen is to optimize your website。
A well-built website will flourish and visitors will be more likely to be converted。
There are many factors that need to be taken into account in the construction and design of the website, and we now summarize 10 best practices for reference。
As time changes and experience accumulates, shenzhen's xinlong will keep this up to date:
Need to minimize text for first page and important column pages
This means that as few words as possible. Of course, blogs are not included here. Please note that text on important pages should be as concise and focused as possible。
Highlight visual rather than text description
Visual effects help us to provide more in-depth descriptions without using text. It is not necessary to explain in more languages to visitors to the site, but to show them. Make them aware of more comprehensive product information in a shorter time frame。
Of course, the web site could provide a link “in-depth knowledge” to enable visitors to enter the details page, but it would not recommend lengthy text descriptions on the product list page。
Text uses short paragraphs, sentences and list symbols
Short sentences are easier to read。
If a large section of the text is available to visitors, it is likely that they will lose interest in reading, and your content is difficult to communicate and convert。
We need to divide the large text. Use short sentences and paragraphs as much as possible to help visitors understand your content。
Consider using the list instead of adding paragraphs and lengthy text. In these lists, use the main points。
Compared to other formats, more people are willing to read the list with the bullet。
Zolong created a specific editorial format to illustrate:
Make the appeal clear
Cta must be bold and powerful and visible on the page。
In fact, only 47 per cent of websites have a cta button and visitors can find it in less than three seconds。
Seventy-two per cent of the company's websites do not have page references (cta), which is a major design flaw. The conversion should be designed on each page of the website。
Simplify website navigation
It is not difficult for visitors to find the required content on the website。
They visit your website for a reason. Maybe they want to buy something, get more information or see what you're offering. Whatever the reason, if they cannot resolve it quickly, they will leave。
Users have no reason to endure complex website navigation. Do not try to highlight the uniqueness of the site through complex navigation designs。
For example, 88 per cent of the main website navigator menus are placed at the top of each page. If your menu was elsewhere, it would confuse visitors。
Menu. Otherwise, it will be difficult for people to find what they need. This concept is known as the hick law。
Hick law is one of the seven major laws of interactive design。
The more choices people are given, the longer they take decisions. That's why complex design and navigation can reduce website conversion rates。
A famous experiment, called the jam study, discussed the paradox of “choice”。
The experiment was carried out in a grocery store. Twenty-four kinds of jam were shown to consumers on the first day and six on the next day。
The first day of the exhibition attracted 60 per cent of the buyers, but only 3 per cent of them did。
The next day, six types of jam were displayed, attracting 40 per cent of the purchasers, but 30 per cent of them were shopping。
The conversion rate has increased almost tenfold by limiting choice. Web designers apply this concept to website navigation。
There are ways to eliminate unnecessary menu options. For example, instead of using the home page button, the site logo is used to link back to the main page。
Some websites remove the "call us" navigation because every page on the site has access to our information and forms。
Optimizing mobile devices
Of the top-ranked sites, 80 per cent optimized mobile devices。
More than half of the world's web pages are available on mobile phones. Mobile internet traffic has officially exceeded desktop usage and the trend continues to rise。
If the enterprise's mobile website is not properly designed, 57 per cent of the population will not recommend the company to others. This type of marketing requires your consideration。
Ninety-four percent will judge the good and bad of the website based on their own adaptation design. Therefore, if the site design elements are not responsive, a re-engineering of the site needs to be considered。
An optimized website for mobile devices is not only essential for user experience but also for the optimization of the search engine。
Search engines reward mobile friendly websites. For example, google learned that 87 per cent of smartphone users use at least one device to search each day. As a result, 70 per cent of the sites listed on the first page of google search results were optimized for mobile devices。
Focus on search engine optimization
Seo has always been a long-standing topic, and more people today talk about seo content marketing. This is because there is greater awareness that seo is based on the content of the website。
Ninety-three per cent of internet experience starts with search engines. The seo strategy of the website is not limited to adding keywords to blog posts. It also includes:
Creating the correct xml site map makes it easier for the search engine to analyse the content of the site。
In designing the website, there is a need to ensure that it is structured at a logical level。
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Monitor page load speed
The loading time of the website is related to such factors as the hosting server, the web environment, etc. At the same time, website design will affect loading time。
The loading time is affected when elements are added to the website (especially images, videos and other complex media documents)。
Slow load times lead to high abandonment rates. The data is here: 40% of the people abandon websites that take more than three seconds。
Three seconds is not ideal enough, and 46 per cent want the page to be loaded in two seconds or less. Cellular users are more demanding for opening speed。
If you wish to increase the speed of loading your website, please contact us。
Shenzhen xinlong offers a programme to optimize the speed of a professional and effective website。
Select a color scheme for brand strategy
Studies have shown that the judgement of good and bad products takes less than 90 seconds。
Your website can be considered a product. Ninety per cent of the website is judged solely on colour。
The best way to select a web-based colouring option is to align and coordinate with the brand vi system。
Studies have shown that a good colour mix can increase brand visibility by 80 per cent. For example, the starbucks web page is consistent with the starbucks café style。
Run a / b tests
As we said earlier, no website is perfect. There are always ways to improve website design。
Therefore, a/b testing is required。
Almost every element of the website can be tested。
The following are some quick test recommendations:
Test position of the cta button
Test the color of the cta button
Test the cta file
