When i was going to blog, i was also a tech manager at a network company, repeating the “mechanical cycle” of nine to five times a day, and it was that time that gave me more time to focus on competitive techniques, and because of the seo's origins, many of the similarities between the two and the beauty of search marketing were felt from time to time at the actual operating price!
Search marketing is now the most direct and efficient way to market, and after the age of the search engine, people can no longer use the search engine as an autonomous first portal to the internet, so people have a “claim” to search for, find what they need and meet their search needs through this breakthrough. Where there is demand, there is a market, and naturally the search engine becomes the largest demand mass and the largest accurate demand market on the internet。
Where there is a market, there is a business model, and the three-pronged composition of the business model for search engines is: search engines, merchants, internet users in need! Search engines and internet users will not say for a moment that the biggest difference between marketing and marketing is that marketing is demand before products and services are available, and sales are products and services before sales. The emergence of the search engine is a complete break with the inherent rules of the game, and we can see through the search engine the various needs of searchers, and, of course, more importantly, the related needs of our existing products or services, on the basis of which we can market precisely!
Two important vehicles for the marketing of search engines: ppc and seo, which i used to sell as “children”. The seo can be described as the required quality of a qualified website and the work to be done, as it is a self-ecological cycle of a website; ppc is the most direct and efficient way of marketing, because it is more flexible and can display your marketing advertising in the face of “widening” search demands, adapting marketing strategies at all times and showing them now! Seo and pc complement each other, and seo is a long-line battleground with great long-term power! Ppc is fast, long- and short-lined!
The ppc and seo points of contact, in terms of the country’s mainstream search engine, are the most frequently used ppc advertising system for 100-degree phoenix vendors, and there are many factors and links that connect to seo when advertising。
For example, in our adsemer bid technology course, high-quality creativity needs several qualities:
(a) reasonable red-redity, passivity and high-profile attraction;
A reasonable number of reds is intended to attract more attention from searchers at the first time and thus more hits;
Consistency is intended to make advertising ideas more readable within a limited number of words to attract more hits;
Prominent writing of product or service advantages and selling points is intended to attract more hits。
All three points are precisely to attract more relevant hits for a common purpose, and this is a factor in the quality of advertising judged by the search engine. Turning to seo, would the title of the first or the last page of a website also add points if it also had those qualities?
The task of creativity is summed up in one sentence: to attract as many relevant hits as possible at the first time! Ok! The idea meets the conditions, and then goes on to say that the landing page, the pc ads are relevant to landing, that the landing page is highly relevant to the creative ad to prepare further for the transformation of traffic, that creative ads and a, and that the entry of the landing page is really b, which is useless in addition to the waste of advertising, so the relevance of the landing page, as well as the text and content design of the landing page, are important and directly determine the quantity and quality of this next consultation。
Turning to seo, our page titles are very well suited to the red, smooth and attractive qualities, and then building the natural ranking of the page through page optimization and external links, we ignore the marketing of the file design (note: well-ranked pages, not necessarily good marketing files!), the viewer enters our landing pages and is not attracted to our case files, which would actually waste much of the intended flow, the previous periods of hard work, the later low-quality transformations, and the seo does not have the flexibility of the ppc, even if you want to fix it, re-edit the content of the web pages, and perhaps your ranking will disappear when the search engine is next updated. So when we're doing the seo in line with the pc, we're going to have to do both the web title and the text relevancy of the landing page, and we're going to have to do it when we're ready to optimize it, so we can make sure it's half-wired!
The impact of the creative and landing pages above is a simple example of the interaction and connection between the pc and the bid, which we must combine and apply in a flexible manner in our search marketing. The search engine's direction is to provide high-quality content to users, so we can do anything about marketing the search engine around it, and it's not wrong to do it around it, so the details can be constantly studied, studied and summarized。
It is right to be truly efficient to use the products or services that we promote! The “smuggling, healthy” of these two “children” who market the search engine, is a lesson that we have to do to get high marks in marketing the search engine!
