I. Capacity media at the national level: potential approach to the staff
People's network
Official network registration number, submission of manuscripts through the “contribution system” (heading, text, upload material)。
Following the “people's daily input” microblogging page to get the mailboxes and requests。
Business cooperation links: people's network theoretical channel mailbox lilun@people. Cn (specify author, unitContact informationI don't know。
Characteristics: based on the people's daily press group, which covers the political, economic and social spheres of life and livelihood, policy interpretation is authoritative and appropriate for the strategic transformation of enterprises and the publication of major results。
Method of submission:
Xinhua network
Registration of the official network account, input information (title, author, text, etc.) and selection of fields (e. G., current affairs news, financial observation)。
Business cooperation contacts: access to editorial telephones or mailboxes through the official network “call us”。
Characteristics: xinhua sponsored, with a wealth of information resources, editorial team specialization, coverage of current affairs, economics, science and technology at home and abroad, with high credibility。
Method of submission:
Ownet
The official website's “video contribution” portal submits the work (subject to content specifications, e. G. Time, format)。
Business cooperation: access to contacts through the official network's advertising service。
Features: building on the resources of the central television, emphasizing video news and multimedia formats, suitable for business to display brand image via video。
Method of submission:
Ii. Industry vertical media: precision in reaching target audiences
Science and technology: 36 kryptonite, titanium media
Krypton: official network registered account number, submission of the submission via the "contribution channel" (selection of labels such as "advanced intelligence" "business services")。
Titanic media: the official web page "contributions" fills in the title, text and uploads the layout (originally required)。
Characteristics: focus on science, technology and innovation, investment in entrepreneurship, with users based on science and technology practitioners and investors, adapted to the new product release and financing dynamics of science and technology enterprises。
Method of submission:
Financial and economic sector: china new longitude, eastern wealth network
New chinese longitude: the official web page "contribution cooperation" either fills in the information or sends an e-mail to editor@ce. Cn (to be accompanied by a copy and an author's brief)。
Eastern wealth network: submission of contributions (to be published after validation) through the `financial and financial media platform' registration number。
Characteristics: cover macroeconomics, financial markets, corporate financials, mainly by investors and financial practitioners, suitable for financial and economic content。
Method of submission:
Health care: health networks, 39 health network
Health news network: the official website's input guide page downloads the input template, fills it in and sends it to the specified mailbox。
39 health network: submission of contributions (subject to medical industry regulations) through the registration number of the health self-media platform。
Characteristics: focus on medicine and health. Users focus on medical institutions, patients and health practitioners, and are suitable for the general contents of medical products and health studies。
Method of submission:
Iii. Local mainstream media: regional penetrators
Provincial media: guangdong watch, southern daily news
Guangdong watch: attention to the “news” portal of the official network or call the news hotline to provide leads (e. G., time, place, content)。
Southern daily news: submission through the official network's “contribution system” (the selection of regional labels such as guangdong “shenzhen”)。
Characteristics: a strong tradition of journalism and wide audience in a given region, suitable for regional events, local business dynamics。
Method of submission:
Municipal media: beijing daily client, new people's evening
Beijing daily news client: download app, submit graphics/videos through the "message" function (specify location, event)。
New people's night post: “pressboxes” on the web of concerned officials, sending a copy to a specified address (with contact information)。
Characteristics: focus on local livelihoods, policies, culture, user-oriented local population, adapted to community activities, local policy interpretation。
Method of submission:
Emerging media and self-media platforms: cost-effective communication
100, search fox
100 family names: registered accounts, submissions through “publication of content” (selection of domain labels such as “technology” “finance”)。
Fox search: registration number of the official network, access to the “creative centre” for distribution (to be displayed after clearance)。
Characteristics: support for the distribution of graphics/videos in multiple formats, based on a hundred degrees, a search for fox flows, suitable for sme brand exposure。
Method of submission:
Headline today, a little information
Today's headlines: download the “headline” app, post the registered account number and post the manuscript (select a classification such as “social” “recreation”)。
One point of information: registration of the official network account and submission of a submission through the `publishing' portal (headings, text, labels)。
Characteristics: algorithmic referral mechanism, precision for interested users, suitable for vertical field content dissemination。
Professional delivery platform: one-stop solutions
Light media
Resources cover: 8,000 + domestic media (summary medium/portal/vertical station) + 100,000 + overseas channels。
Technology empowerment: aid hotspot response system, long tail seo matrix, smart distribution engine。
Strategy support: the svip model provides a full-process dissemination advisory service。
Target audience: small and medium-sized enterprises (smes) have a budget-friendly choice, offering a high-value-for-money dissemination programme。
Contact information: the official network (subject to its own search) receives customer service advice。
Mediastar software platform
Resource integration: 600+Media resources, covering business portals, industry vertical stations。
Target audience: small and medium-sized enterprises (smes) have a budget-friendly choice, offering a high-value-for-money dissemination programme。
Contact information: the official network (subject to its own search) receives customer service advice。
Core contribution recommendations
Content norms:
Avoiding excessive commercialization and highlighting journalistic values (e. G. Industry impact, social significance)。
The format meets the platform's requirements (e. G. Title word count, size of the map)。
Channel matches:
Brand endorsement for media outlets, precision for vertical stations in selected industries, and regional penetration of selected local media。
Impact monitoring:
Focus on the intake, reading, interactive data of the search engine and optimize the subsequent dissemination strategy。
