It's easy and not easy to raise the flow of treasure shops. Some sellers might think that to boost the flow, it's just enough to be good with the seo. However, this alone is not enough. It is only by working well with seo and other extension tools that the flow of shops can be maximized。
Today, we are here to share with you an actual case of the seo+ straight-to-car promotion, which we hope will inspire you。
Yesterday's business staff data first:
Yesterday's data
30 days of shop traffic growth, from 10,000 visitors a day before, to 140,000 visitors a day by mobile phone, seo and straight through.
This is routine traffic, not traffic
Cellular seo optimization:
Cell phone pilfering keyword
The baby's title setting requires search hot words, search keywords that are commonly used by consumers, which can be analysed through, for example, the data cube。
Title optimizing core points
1 high priority presentation
It's easier to understand literally. It's a priority show when key words are closely arranged, but there's a premise here, of course, that there's no difference in weight。
For example:
"fashion-coded dress" and "fashion-coded dress"
The two key words “fashion and dress” can be shown, but there is a secret that is rarely known. It is in this case that the closely arranged meetings are given priority。
In other words, when others search for a “fashion-coded dress”, they display a “fashion-coded dress”, followed by a “fashion-coded dress”, which is the principle that is closely prioritized。
Order 2 is irrelevant
When the title contains a combination of two or more keywords. Regardless of the form in which the buyer combines the search for keywords, the title containing the relevant word may be found。
For example:
The words “large dress” and “large dress” are completely different in order, but both words are shown when searching for “large dress”. But there's a premise that there's nothing to do with this. If there is no space, only large sizes in front of the dress will be shown when searching。
3 how to combin space keys
This is important for the combination of headings. If you find a keyword like this, do you put it in the headline with a space
You know we have 60 characters in the title, and that's not too much. And a space is a character, and it's a waste if you put a keyword with a space in the title
Similar to such keywords, we can do this — insert attribute words in spaces。
Example: "summer, big dress."
It can be done: a new summer dress with a big, thin dress. So we're going to make sure we run out of 60 characters, and we're going to increase the search for the long end words。
4 core keywords
What are the core keywords? It's the key word for the baby's core, it's the key word for the baby's highest rate of transformation. There are several elements to the core keyword。
It's better to search for long endings that are not low。
Such core keywords can easily be searched on the front page if they match the baby and facilitate its dissemination in the early stages。
It has to be closely arranged。
Because of the primacy of close sequencing, it is important to maximize the weight of this keyword, not only to match one's own treasure, but also to align closely. In this way, the core term can be maximized。
Cell phone search conversion rate
The higher the search rate, the higher the weight, the higher the ranking。
Cell phone trade: whatever the way the business is channeling, as long as the cell phone's treasure is traded, the aggregate ranking will be higher。
Product cell phone discounts: the lower the discount (without overweight) in the same type of product, the higher the search sequence of the product。
Gold-seeking coins: in addition to being able to carry out their activities, they can raise the search ranking of mobile phones for treasures。
Mobile phone prices: currently, only a small number of stores are open, with the same functionality as the gold-mining coin。
Price ranges for products: the price of kimonos at $49-99 has been tested for various purposes, with relatively high conversion rates。
Product point time
A tofu block in a mobile phone is ranked for a short period of time, and the upper and lower shelf time of the product is best set to avoid peak periods (peak time: 10:16:00:00:00)。
Related search products and shops
The results of the search are screened by mobile phone scavengers, and similar shops and products are recommended, in addition to the products and shops that have been marketed。
Wireless direct vehicle promotion:
The default ranking of the wireless end: we all know that at the end of the pc, the old treasures were ranked according to the human spirit, and that it was better to keep the natural ranking ahead, but the current ranking of treasures is based on a combination, with too many factors. But there is still a difference between the ranking of the end of a cell phone and the software of a cell phone, such as that of anjo, which, like that of the pc, is ranked in aggregate, and that of ios and windows, which are ranked in terms of human quality。
Access outside wireless stations:
The baby is seen on the main page via a treasure-hunting app or browser。
Enter the treasure hunt through other browsers。
Direct, wireless:
Show location:
Wireless end is generally classified as anjore end, ios end (apple system), HTML 5 (general mobile phone end). On top of different systems, the presentation takes different forms, for example, on the andreau system, which is 1+5+1+10+1 and 1 indicates the position of the vehicle, 10 indicates the position of the vehicle, meaning that it is a display of the vehicle, followed by 10 normal baby displays and one vehicle. Ios and HTML5 are 1+10+2+20+2... This is a straight-through position, with two straight-through positions over 20 normal positions and two straight-through positions over 20. One of the biggest signs is that there will be a hot on the main road map。
On the standard version of the mobile phone page, there is also a direct access location, one at the bottom of each page and 20 of the recommended positions in the table of arms。
Quality score: the dimensions determine whether you appear or not
1x keyword match to title properties category current
It's not a complete hit, but it's a big word match. Medium
2 and a comparison of the ctrs for each baby at the same level
Wireless-end deduction: the rule is still a quality score* bid, which is the same as the pc end。
Wireless mass score influence factor: the degree to which keywords match attribute categories。
Keywords are also divided into full hits, not full hits, but high critical matches, indeed important matches and total hits, and are given priority over full hits。
Compare the number of hits of the baby at the same level, with a high number of hits displayed first。
Depending on the impact factor of the quality score, there are targeted optimized keywords, improved quality scores and reduced relevance of the pc, such as keywords. In opting for the title, we can select one heading to highlight the selling point of the baby and the other to accompany the keyword. The most important is the master map, which is creative and attractive, constantly increasing the number of hits by optimizing the master map。
Cellular ads: cell phones can also affect cell phone search rankings, including through mobile drilling stations。
The rate of conversion of mobile advertisements: the higher the conversion of mobile advertisements, the higher the ranking of shops with the same dimensions。
Cellular treasure shop traffic is proportional: whatever the channel, the more the pawn shop gets, the way the store ranks ahead。
