Beijing's first anniversary, "run to spring."
Beijing time goes to spring。
On 12 april 2017, beijing new media group and its member beijing time media ltd. And beijing time inc. Were officially inaugurated on the first anniversary. This day is also the first anniversary of the official launch of beijing time's website and news client, and beijing time's starting point for taking advantage of the opportunity and moving forward. At best, a year of spring benefits, beijing time has entered a new journey, and it has run into spring。
It's been a year since my finger went back
In the past one-year period, the beijing new media group, which has just been detached from beijing tv, has brought together mainstream media resources throughout the city in line with beijing's “one platform, multiple breakthroughs”, actively building new mainstream media — building on the strong content resources of beijing radio and television and the city's mainstream media — and leveraging the respective strengths of the traditional mainstream media and internet platforms, with content and technology driven by powerful traffic, by working in depth with qihu360 at the technical and channel levels. This whole new model, which has only one year of operation, has become more dynamic and powerful, with important results, and is considered by industry to be a groundbreaking and most likely successful model of media transformation. It was observed that the advent of “beijing time” would potentially change the future pattern of media markets。
In just one year, beijing time's website has steadily become the number one china news site in terms of access: the number of daily independent visitors (uvs) from the beginning of the line rose sharply to 60 million, with one person per 23 chinese per day understanding the world through beijing time; the average daily page views (pvs) also exceeded 400 million. The beijing time news client has installed more than 5 million people, with 1 million active users per month and a daily average of about 32 minutes, without a full roll-out. It should be noted that beijing time is widely used throughout the country and that guangdong, shandong, zhejiang, jiangsu and beijing is currently the top five countries。
There is no shortage of materiality
Beijing time worked to set standards for live news, on a much more demanding scale, as an internet-based information platform focused on live and video-playing professional original content. Beijing time combined the production capacity of traditional media with the channels of new media platforms and technical forces to publish more than 100,000 news messages per day and launch nearly 300 live broadcasts。
In the country's two recently concluded reports, beijing time correspondent journalists worked with their rear editors to create more than 500 live and 300 new records, but also focused on the search for short news videos based on live productions of the two sessions, producing 128 short videos of various types, almost one third of the total number of two short videos in each media, and a series of works such as " the committee's monologues — i'm in the years of the political consultative council " , which were widely disseminated on the internet, with over 1 million individual visits. At the rio olympic games, chinese navigator guokawa crossed the atlantic ocean with a sailboat called beijing time, which was broadcast live for 16 days, creating an entirely new pattern of olympic reporting. The g20 summit, beijing time, in collaboration with the chinese and chinese newspaper, was broadcast live on 38 scenes, with a unique perspective that ushered in a miracle in the flow of news reports of major times and created the status of the new mainstream media of beijing time。
Over the past year, in a series of reports from the british deutsche, the so-called arbitration in the south china sea, the 11th launch, the south flood, the long march five, the way forward, the pearl sea air fair and the world slider championship, the mid-autumn global live, the commemoration of the long march victory, the national and beijing games, and the beijing medical reforms, “beijing time” directly hit the scene live live and short video coverage, going beyond the linear pattern of traditional television live broadcasting and beyond the sense of debris generated by the production of sporadic information on internet platforms to present real-time news sites for users, showing the pattern and innovation of new and sharp media with mainstream media genes。
The only direct appearance of the first scene is the real fall of media responsibility: in-depth coverage of ninja's girl, "i don't want to be a mother" , allowed the children's dreams to go to space on board the shenzhou 11 ship; an in-depth study of the existential difficulties of the physical store, the depth of the beijing time vision and sharpness of social issues; exclusive disclosure of the white silver case to re-open the investigation and facilitate the quick resolution of the case; an exclusive record of "understand" by hebei tai officials to flood victims, causing widespread social impact; and the first entry of a column in the report of the government ... Beijing time used the first scene as the main location for live news, approaching the essence of the news with the most realistic lens。
The beijing time series reported direct hits on the scene。
Media integration matrix is evolving
From beijing radio and television, media integration was promoted in substance through in-depth cooperation, multi-screening and integrated marketing of major programmes such as the king of cross-border songs, the new year's eve and the spring festival; and to beijing people's radio's five seven-frequency classics, which were broadcast live in beijing time. Beijing radio and television has set up a special section on all its channels in beijing time, and all 150 or more of the classic columns are presented together, with more than 350 pieces of debris per day, fully meeting the needs of users, thus increasing the influence of traditional radio content on the internet. In addition, beijing time has worked in depth with the chinese youth newspaper to form a joint editorial department to report on a number of major news events; strategic partnerships have been forged with important national cultural platforms, such as the national theatre, to build exclusive space for beijing time distribution ... Through continuous exploration, the multimedia matrix has evolved and the “central kitchen” has come out。
Create a new concept, time video
A year ago, live news and video were the focus of product development at the beginning of the beijing time, which had a well-established traditional radio gene. One year later, beijing time officially launched time video, which is fully active in the current hot short video field on the internet。
Warm time video
We believe that any mass media content that enables the audience to feel warm is one of the most important demands, be it print media, electronic media, new media, or traditional media, be it news commentary or literary entertainment. From the standpoint of universal values, what we need is something that makes people warm must be valuable, influential and powerful. Time video, from the inside, never moaning, never reticent。
Nice time video
While it is now widely recognized that short video production processes on the internet are simple and have low production thresholds, we firmly believe that “content” is always core competitiveness, regardless of how the distribution platform and mode change, and that we can and must maintain professional production standards, depending on the strong video production capacity of beijing television and the accumulation of content over decades. Time video, wide-wire professional production, interesting, good-looking, and sufficient information is the basic standard。
Co-produced time video
On the beijing time platform, 4,000 cloud journalists, hundreds of cooperating media and professional bodies produce over 300 live broadcasts and thousands of content per day. The beijing time research and development team is entering the final stage of development, with an entirely new time cloud cutting tool coming on line, with a professional production capability, using your mobile phone or any mobile terminal, to complete the clips at the cloud end, and each live and live interview that has just been completed will immediately produce the corresponding short video. Time videos, the fastest produced and co-produced short videos at news spots。
The 24-hour live channel was reloaded。
24-hour live channel re-load
As the only live 24-hour internet news news channel on the internet, a year has seen the emergence of an entirely new web-based live news package, creating an accompanying news experience model. On april 12, 2017, this news channel was re-loaded to create a 24-hour “time news room” in the form of an independent ip。
The never-ending “time newsroom” is the newsroom, the news studio and the live radio studio. More than 1,000 live broadcasts per day and ongoing news around the world are being broadcast on an ongoing basis. Every hour in beijing, big data is used to comb the news of what is happening, and it is presented linearly to users all over the world。
The “time newsroom” is a young and vibrant group of young anchors — “time-sisters” — who, together with hundreds of news commentators and media observers, will be the representative of a positive-energy anchor, spreading wonderfully in the “time newsroom” with a beautiful image, a new vision and a unique style. They are both news broadcasters and producers of news, and also news editors and analysts。
The real integration of the network into the creation of "i-life"
On the first anniversary of beijing time, the media integration process will continue to deepen, working with beijing television's life channel, working with teams, and working together to create a whole-life media platform, “living i”. “i live” is a groundbreaking attempt to integrate traditional and new media into the ice-breaking process, and through innovation in content production and integration, a full-scale industry and internet-profit model will be explored
The first entry point for the “i-life” series is food. With almost 40 years of high-quality food content accumulation, the btv will make every effort to build china's first brand of professional food video, " time food " , to tap historical classic food content and create new forms of content suitable for internet dissemination in short video reproduction. The united china cooking association, the beijing cooking association, has a 100-person large-v restaurant looking for the most delicious dining table to complete short video production and dissemination at a professional level. Through multi-dimensional labels, user behaviour is analysed and positioned to match user needs with enough food content, allowing users to search for content of interest by browsing more associated material, providing a large amount of food material in an intelligent way around the user's scene, browsing habits, viewing content, etc., and creating a “black hole” for thousands of people。
Gathering beijing political affairs timeline
In order to make better use of the beijing time website and the app's advocacy efforts, the beijing city council and municipal authorities have moved on to beijing time, creating the beijing city “government time” cluster, creating “contents, channels, platforms, services” resources, making the government's voice widely known, and sharing the responsibility of disseminating positive energy online and disseminating a culture of excellence in china. To date, the beijing foreign office has announced the beijing launch, the beijing organizing department of the beijing city council, the beijing public security bureau, peace beijing, the beijing people's supreme court, the beijing traffic police, the beijing fire service, and the beijing municipal commission's peace in beijing. Beijing 16 and more than 50 directorates will also be deployed。
In addition, work is well under way on the beijing time enterprise, which, in addition to transmitting the government's voice, will be the preferred platform for corporate advocacy, outreach and public relations。
On 12 april, the beijing new media group and the beijing city supreme people's court held a strategic cooperation signing ceremony in beijing time hall. In the future, the parties will combine their comparative resources, relying on the beijing time website and client products, to provide live coverage of the proceedings, legal literacy, due process and social integrity。
The best-talking chinese gathered in beijing time
On the first year on the line, beijing time, together with tianjin's forces, made a live show of peppers, and launched the global online shanghai selection — recruiting “the best-spoken chinese”, demonstrating the power of language and shaping the phenomenon-level media campaign for beijing watch, i am the speaker。
Through the recruitment campaign, “beijing time” will bring together a group of speaking elites, both leading beijing time candidates and advocates of beijing time's views, former speakers chen cheuk-suk, pan, bang-hyun, liu, dong-hyun, and others, as well as dr. Zhang xiaoxia, the new hostess of peppers, to the national theatre, the premiere library, qinghua university, the beijing time train and so on, to share their time stories。
On 12 april 2017, one-year-old “beijing time” took a full year to record, pass on and redefine names. “beijing time” is no longer just a standard time for the eastern region, but she has been given the attributes of a new mainstream media and has been given a new meaning by countless incompetents。
It's another spring, beijing time to pack and go again。
Scanning on the phone to open the current page
