1. Selection of keywords
Optimization of the website is the choice of a good keyword. A website has many keywords. Paradigms are not always useful. Optimization may not achieve the desired results. We can choose from the impact of keywords, from the analysis of competitors and from the distribution of keywords in order to narrow the scope of keywords。
The effect of the keyword can be seen as the number of times it is searched in the search engine. The 100-degree search engine gave a specific digital conclusion. Website index. 100 degrees. In combination with the realities of the website and this, we can opt for appropriate keywords for optimization。
Competing analysis is the first page of a hundred degrees to see what keywords are used on someone's website, which can be imitated, and which can be optimized by choosing a keyword suitable for their own website, but it is worth noting that some less popular words should be chosen at the outset or extended to others, making repositioning easier. Stain。
Keywords are distributed on the web page. Key words are placed at the bottom of the title, keyword, design, photo alt properties, article content, navigation, page. Do not stack keywords, try even distribution。
2. Optimization of the website structure
The structure of the site should be designed to be as easily captured as a search engine spider. Currently, most directories use tree-based catalogue structures with clear hierarchy. In addition, internal websites should not use the framework, which is the way spiders hate it。
3. Regular updating of original content
The search engine likes to update the content regularly. Like people, they're always curious about new things. If they were the same every day, they would be bored. They must therefore update their content on a daily basis in order to optimize the website, which should be as original as possible. They can make a few fakes and then mix some fake originals. Every day updates are posted online, spiders don't care about your website, and it's impossible to get up there。
4. Making links
Web links are generally divided into internal and external links. The internal links to the website are designed to ensure that all pages throughout the site are effectively linked. It is easy for readers to read and search. Second, it helps search engines to create an effective web channel. The external links to the site are primarily links to other websites. First, the search engine reptiles would be easy to climb to the site and the portal would be increased. Second, the value of public relations, the ranking of websites, the weight of websites, and so on。
Analysis of website traffic
The relevance of website traffic analysis lies in testing the effectiveness of previous work. At the beginning, set the corresponding keyword. After a while, we can see the real results. At this point, depending on the effects of transportation, we should adjust accordingly to identify the reasons that influence ranking. It may be a keyword selection error or a web site design problem。
