Friends around us always want some website seo optimization programmes, and here they want to summarize the details of their processes from website construction to seo optimization, the four stages of seo optimization, recording, ranking, traffic, conversion。
Seo
Personally, i think it is necessary to start from the following points in order to successfully optimize a website:
1. Team division of labour web program designer: this program designer should have the capacity to layout the first page of the website and to adjust the overall structure of the website. The first impression of a website to view a browser is important, the first page is well designed, the user opens it with or without the required information, and he stops to see it for a while, thereby reducing the rate of jump-out, providing user experience, and the low rate of jump-out is a source of trust for the search engine; articlewriters: everyone knows that the quality of the article is important, and the 100-degree fire programme is increasingly supportive of the original, so the importance of a good writer is self-evident; and out-links: one of the factors that determines the weight of the website is the content of the site and the other is the outer chain, which is the most direct means of increasing the value of the site, without a high-priority extralink, and the site is isolated and the smell of alcohol is very deep in the alleys. The spiders who search the engine are crawling through the internet every day, and the high-powered extralinks can bring a lot of traffic to the site and increase its dynamism and power. Seo comprehensive analytical capability: this person needs knowledge of all aspects of seo, is familiar with the workflow of the search engine and is able to respond as quickly as possible。
Seo team division
Ii. Preparatory work for seo
I sum up three main considerations: website domain names, servers, website programs。
With regard to domain names, i think the most important thing is that domain names should preferably contain keywords, and a good keyword can bring a lot of traffic and weight to the site as domain names. I've been helping a client with a key word for google, "bw workings," for a long time, with a lot of high-quality text, a lot of high-weight external chains, always after www. Bwittings. Co. Uk. For questions about domain names, please refer to domain names and server selection。
The choice of the server must take these factors into account: first, the server must select a strong manufacturer, ensure stability and quick access to the server, second, support common error pages such as 301 re-direction, 404 pages, 500, etc., and lastly, the server must choose a double-lined, north-connected, south-telecom, if the product is to be extended to all locations without affecting the speed of access, it is best to support the dual-line function。
With regard to the website program, it is suggested to select an open source program that can customize the directory structure of the website, customize urls, and use div+csss layout at the front end。
Iii. Seo operations
Before optimising the website in the light of my years of professional experience, we should first identify the key words of the website, then evaluate the level of competition of the key words, then begin on-site optimization, off-site optimization, and finally observe how well the site is being optimized and adjust the website's optimization strategy to optimize its effects, namely, so-called entries, rankings, traffic, conversions。
Research on keywords
Note four main categories of keywords: target keywords, hot keywords, branded keywords, long end words. Key words are identified for analysis of competitors ' websites, and these are the following: 100 weights, pr values, snapshots, back chains, inner chains, intakes, website history, brand key words, long end words, website structure。
V. Analysis of the website
It is important to learn data analysis before analysing the website. The so-called data analysis is the external chain analysis of the website, index volume analysis, search keyword analysis, user exit rate analysis, search engine capture anomaly analysis, site security monitoring, gap monitoring, website speed diagnosis, page analysis, visitors analysis, optimization analysis, etc., analysis of user access keywords, simulation of user thinking and reflection on long end words. Common query tools include 100-degree stationmaster tools, google stationmaster tools, binging stationmaster tools, stationmaster tools, love web, seowhy, cnzs statistical tools, etc. The indicators should be taken into account when analysing websites: website intakes (which can be consulted with a “site” command), the internal and external links of the website and the friendship links (“l”Ink "requires internal and external chains), meta-labels (title of website title, keywords keepwords, website description desCription, main navigation, subnavigation, url standardization, 301 reorientation, website catalogue structure, etc。
How to analyze the website?
Overall evaluation of the website: domain name of the website, website name, website logo, website slogan, overall color; business analysis of the website: determination of the type of website (e-commerce, business website, press release website, friends, forums, etc.); host business of the website; analysis of the overall structure of the website's target group website: whether the structure of the website is flat; whether the links to the site have been static; whether title labels, keyword labels, descriptive labels are standardized for each page of the website; whether each page of the website is rich and relevant to the subject; whether there are clear keywords. Optimizing the order of the target keywords on the first page of the site (final page)
Long end keyword
> thematic page
1. Hot keywords; 2. Production of topics for hot-spot keywords; 3. Convergence of information on keywords; 4. Complemented with the inner chain import chain of articles answer
> column page
Fixed keyword
> channel page
Objective keyword
