Who are you doing this forFrom mediaWhat
How long have you been in the media
What's your age
According to the data, 23. 73 per cent of self-employed media workers now consider self-employed as a hobby, while 18. 46 per cent of self-employed media workers are part-time operators and about 58 per cent of full-time self-employed media workers, a low percentage。
Moreover, the age of self-employed media workers is generally lower, with the “after-90” rate being highest for those under 25, at about 36 per cent, and more than two thirds of the total for those under 30. This group of young practitioners is generally new to the media industry, with 32 per cent entering less than one year, more than 80 per cent less than two years and indicating that they are “searching the door”。
Overall, media practitioners are a young group with relatively low qualifications and experience, with a low level of specialization。
Has half of the unprofitable media that you run been profitable since the media became difficult to realize
What's your monthly income from the media
What are the main sources of income from the media
You think it's hard to be in the media
From what has been revealed by this survey, the pressure on the media to profit has been severe. Less than half of the media have been profitable, and more than 60 per cent receive less than $10,000 per month。
In addition to the poor profitability, the media are facingProfit modeSingle point. 32. 25 per cent of the private media are profitable mainly through original advertising (soft) and 35. 29 per cent are profitable, mainly through platform advertisements such as wide-access, front-line advertisements and so forth, which add up to nearly 70 per cent. In other words, there is a lack of effective means of profit from the media beyond advertising and software services。
On the subject of “the hardest thing for you to do in the media ...”, 30 per cent of the population opted for “planned mature commercial realization models”。
You're less satisfied with your career than you are happier to pay
Do you work overtime often
How long do you work on average every day
It is difficult to make a profit from the media as an institution, and it is dissatisfied with the profession as an practitioner. In the face of the question “are you happy?”, less than 20 per cent of the answers were positive。
The intensity of work significantly above the level of other industries may be an important cause of professional dissatisfaction among the media. Approximately 37 per cent of the daily working hours of the media exceed 11 hours. Nearly 80 per cent of respondents indicated that overtime was the norm, and even 32 per cent were often required to work on double break days。
In the broader context of the lack of profit-making means in the media, it is not surprising that there is a lack of professional discontent among the media。
What is your personal monthly income
What do you think you're missing most
If you're getting what you're getting now, you're satisfied
On the question “what do you think you need most” about 46 per cent of the practitioners chose the “money”. Forty-three per cent of the individual income from the media is less than $5,000 per month, and although there is no distinction between the income of individuals from the operation of the media and the total income of individuals, the low income is a reflection of the reality prevailing in the media。
Considering that more than 40 per cent of the members of the media are amateurs or part-time workers, it can be assumed that there are a considerable number of self-media practitioners who actually wish to improve their current level of income by operating the media。
In terms of expected income, more than one third of the “80-10,000” “10,000-30,000” option, which amounts to about $10,000 per month, is out of reach for a significant number of media users。
Content entrepreneurs need to diversify their mode of realization
The results of the survey show that, in contrast to the boom in the capital circle and industry, the largest number of self-media people live in unsatisfactory conditions. Less than 50 per cent of the media have been profitable, more than 64 per cent have received less than $10,000 a month from the media, and more than three quarters have found it difficult to find investment and liquidity models。
Low incomes and lack of mature business models are all about money since the media suffer most. In addition to the intensity of the work, the vast majority of self-media people are less happy. Only about half of those working full-time are in the media and, overall, are not highly professionalized。
Despite the high frequency of financing, growing problems inevitably emerge from the development of the media. Since the media was an emerging industry, there were few successful experiences from previous generations, and business liquidity patterns were scarce. The lower threshold of access has in turn led to the lack of accurate positioning and business planning since the inception of the media, with uneven industry levels, which have largely contributed to low income levels。
In the industry as a whole, most of them are caught in a liquidity bottleneck by the media, and profits continue to depend on marketing software and advertising, for example, without finding a better business model. Despite the prevailing circumstances, some increasingly distinct trends are emerging. Whether it's a book-seller or a wine-seller by wu xiaobo, the economy of fans and the community economy have become an ecological institution that has not come from the media. In addition, direct cash subsidies on account numbers, similar to the front-line platform, may be a possible solution to the media-profit model。
Overall, content entrepreneurs ' exploration of profit patterns is only just beginning。
