It is believed that everyone knows the importance of choosing keywords when doing a web site, and many often choose keywords by ignoring some of the important factors that have led to an increase in the n-turn when doing the seo optimization. The key to the choice of web keywords is unquestionable. The correct selection of web keywords is an essential prerequisite for increasing the level of satisfaction with search results. Now chen xiaobing's skill in choosing the best keyword for you will certainly make you less crooked。
I. To think from a user perspective
What kind of keywords do clients use to search our website? Web keywords can be obtained from a wide range of resources, such as the 100-degree index, the google index, etc., indicating the degree of competition for keywords and the number of search times for matching keywords from the fee promotion. Imagine the key words most likely to be used by clients searching for information about you and recording them。
Ii. Avoiding the hottest keyword
As you all know, the daily search volume of hot keywords is huge and, if you can get a good ranking on that keyword, you can certainly introduce a good flow. But the choice of keywords avoids an extreme, one that chooses the hottest and the hottest. The term seo, for example, is that it competes with thousands of seo sites, that it's bloody, and it's hard to get on the front page in a competition for a website that is so big as a cow。
Relevance of selection of keywords
The choice of key words must, of course, relate to their own products or services. Otherwise, even if you're on the front page, you don't have an effective conversion rate. Moreover, this kind of search engine has a bad impression of your website, which the search engine would consider to be cheating and eventually lead to the downgrading of the site or the risk of the site being k。
Related searches for keywords
After you search for keywords, there will be some search-related keywords at the bottom. It is important not to lose sight of these words, which also represent user search habits. And you could use the word here as your site catalogue. It is believed that most friends have such an experience that when searching for a keyword goes in, they never find the corresponding content。
V. Not to use individual languages of an element
Remember not to choose too broad a trade term like car rental, cosmetics, tourism, even if these keywords are on the front page and have a good flow, but they do not bring too high a conversion rate to the website, which customers find inappropriate for themselves, either simply closing the page or opening a few pages at random. Clear keywords ensure that more visitors are attracted and effective conversion rates are achieved。
Extension of keywords
After the selection of the main keyword, each keyword was expanded to form a series of long end words. Long end keywords are characterized by longer, often two to three words, or even phrases, in content pages and in content, in addition to the title of the content pages. The search is very small and unstable. Clients with long endwords are much more likely to become customers of website products than target keywords. Reference can be made to tools such as 100 degrees and google extension。
Vii. Targeting target groups using geographical terms
If the geographical location of the site is critical, the geographical category is expanded. For example, taxis, rentals. Shanghai rental cars, beijing rental cars, tianjin rental cars, guangdong rental cars are thus targeted in geographical terms and are a key term for better targeting。
Viii. Looking at the key of competititors's hole word
Looking at the keywords of the competition gives us an idea of which keywords are better, and see if there are any missing keywords with high search volumes and high conversion rates. The key words to find someone else are simply to supplement the key words that they have chosen and to refer to them, with no meaning to reproduce them entirely。
Ix. Splitting of keywords
Split the main keyword of the website and reorder it. It is the technique of selecting keywords to be effective, and it is believed that we all have the exact word and the division of a keyword. Through the study of ciphers and syllables, we are getting more flow of 100-long keywords。
Chen xiaobing summation: do not deliberately repeat a keyword too often, especially if a keyword is used more than twice in the same line. In the use of keywords, the natural flow of words should be maximized and no keywords should be stacked。
