Keyword matching has been at the heart of the search engine, and friends who often struggle on the seo line will also find that sometimes the degree of keyword matching also determines, to some extent, the ranking of the website, and today, like wind, seo, understands from my own perspective the pattern of matching that i think is common in search engines。
Perfect match
This should be the most familiar match for many seos. What's the perfect match? For example, my key word is "seo training," and if the word appears in its entirety on the website and the location of the keyword matches, it's a perfect match. The point that needs to be made particularly clearly here is that the exact match must be a separate keyword, and what is a separate keyword? Let's look at the match from seo training:
The above figure is a search for the four websites that emerged from seo training, and we see that only the first and fourth sites are truly fully matched, and neither 2 nor 3 are in fact fully matched, and the second sites are only partially matched because they are linked to other words, while the third are semiwords
Partial match
Again, as an example, the second-ranked web site, whose first keyword is “seo training course”, matches the term “seo training” but does not match the term “seo training” and is therefore only partially compatible. It is clear that the site's seo target keyword is not just the term “seo training” but also the term “seo training” because the title is also used to match the next term。
Word match
The matching of words is also a more technical use of large seo sites, sometimes because of the number of key words involved in the site, and the simple pursuit of full and partial matching is very easily leading to a web keyword stacking, at which point the matching of words is appropriate. Let's look at the seo program:
The site i marked above is a typical word matching title, and for 100 degrees, both “seo” and “teaching” are two separate phrases that can be used as keywords. When users search for “seo tutorials”, the search engine can easily consider the two keywords to be compatible, based on the principle of big data, so the two words are linked internally, creating a word matching, the characteristic of which is that the two words are not connected, and there are separate words in the middle of the two words, but this does not affect the ranking of the site, as can be seen from the previous site。
Synonym match
It's actually a good idea to do the simplest experiment, so let's open up the word "seo optimization" and see what happens:
As we can see from the 100-degree ads, 100-degree red tagging of the matching data, there is a clear match between the word "search engine optimization" and the word "search engine optimization" that i'm searching for, why do i match "search engine optimization"? What is the full chinese name of seo? Indeed, the search engine is optimized, and the degree of matching of synonyms at 100 degrees is becoming more and more standard in the age of the search engine, and it is important that you take into account the degree of searching of synonyms in the layout of keywords。
While many seos believe that full matching is at the heart of making keywords better ranked, as can be seen from the wind seo search results, the search engine may no longer be given more weights than it has previously given to fully matched engines, it is an era that focuses on user experience, and it is no longer realistic to simply rely on matching to obtain rankings, which can only be better ranked by more attractive users。
