Although google is known as the search engine giant, some use other search engines, including yahoo and duck duckgo. But bing happens to be a popular choice over google。
If your google seo strategy does not include bing optimization, you miss potential customers, sales and traffic. The reasons are as follows:
It's a search engine that's not as rigorous as google
The search engine for msn is easier to optimize your website than google; it has a different algorithm than google, which is not as strict as keyword filling. According to active web group,mAtlas is important for bing's algorithm, and it is essential to ensure that each page has a title and a meta description。
This does not mean you should fill it with keywords. If you use dishonest tactics to optimize your ranking, you will still be punished by google. Our idea is to balance your efforts in two search engines. Bing seems to take these little things more seriously, so it's important not to skip them。
It's a search engine that helps you optimize
The msn-driven search engine provides a tool called seo analyzer, which analyses your website and provides suggestions for improvements to improve ranking. It's a free offer of concern
Bing users are desktop users
Statistics published by smart insights show that 77 per cent of the bing users who click on the ad are desktop users. In contrast, only 37 per cent of google users clicked on the desktop computer. These data indicate that many bing users are desktop users. That's good news for you。
Positioning desktop users should be an important part of your marketing strategy. The difference between desktop users and mobile users is that they usually have greater focus. Mobile users usually use their devices for multitasking when browsing web pages and clicking advertisements. There is little likelihood that mobile users will pay adequate attention to advertising。
On the other hand, desktop users sat down intentionally to use their laptops or desktops. They're not in the bathroom, and they're not walking across the street to buy bagels. They are doing some kind of activity, putting them in front of computer screens for some time. When desktop users click on your ad, they will see the target page in a short time, thereby increasing your chances of conversion。
It's less competitive than google
Bing is less competitive than google, making it a marketing choice. It has a market share of 21. 3 per cent in the united states, as well as audiences in key vertical industries such as education, commerce, tourism and retail。
Neil patel, a marketing expert, reported that it might even have a lower rate of exit and a higher number of page views. This may be related to the fact that 77 per cent of bing advertising hits came from desktop computers. Participating audiences will view more pages on the website, and when people are on desktops they will not be distracted as they are on smartphones。
It's a search engine that rewards the number of links
Google does not reward websites with a large number of reverse links, but bing does. There is no conclusive evidence of the precise role of the link in its algorithm, but one thing is certain: the number of links is better than the quality. At least now。
It does distinguish between misuse of links and effective links. They suggested, for example, avoiding interlinking, linking programmes and links from hacked websites. However, they value the links to old domains and do not seem to care about social signals。
This paper, which is integrated by the bing operations team of the ost website, does not represent the site's perspective. It is available at https://www. Sun. Sh. Cn/category/knowledge/ and allows for one-on-one question and answer sessions with the ost. Please contact qq:81427390
Address: bing overseas marketing promotion, popular seo optimisation: https://www. Sun. Sh. Cn/bing-the-host-popular-optimization-option
