Still poking the page with crazy keywords? Still paying for a couple hundred bucks of junk? Stop it. Now google is no longer the fool who can do it with stacks of text, and it is now a data-eating monster, a knowledge engine that is interwoven with countless “entities” and “semilectuals”. Numerous websites are being updated daily by algorithms to friction on the ground, with a flow of cuts and even zero. Why? Because the vast majority of people are still using the thinking of the previous era to do the present。
The man on the wheel, who really ate his bones for more than a decade in this business, knew that the era of drilling through the traffic had ended. The core logic now is to match intentions, to build entities and to monopolize authority. Don't give me all that bullshit about public relations, and today we're going to spread the bottom logic and the bottom card, and you're going to do it。
Let's check the twitch
Google's algorithm has been changing, but it's always different: it gives users the most accurate and thirsty answers. Early google looks at the string, now google looks at the entity. If you're making a cat food seo, you're going to have to have thousands of "natural cat foods" on your page in the early days, and now you're going to have to make google understand that your brand, your formulation, your veterinary endorsement and user evaluation form a complete semantic network。
Image of security intestity knowledge green
If you do not create your website as an irreplaceable “authority entity” in this subdivision, it is also making noise in internet dumps. **helpful content** is not a slogan, but a knife that google uses to clean low-quality websites. Your page must be of unique empirical value, rather than hand over the top 10 articles that others have written to wash them with tools。
In order to show you the difference between true and hypocritical manipulators, a direct comparison is made:
Optimizing dimensions
It's an ash-grade way of giving heads
It's a urn-like game
Thesaurus digging
Using tools to export a bunch of big words, from high to low-blind hard-on。
Lock the long end, build a theme map (topical map) and get through every sub-question。
Content production
Scrambling, searching for a writer for money by word, full of right bullshit。
Industry experts are invited to intervene to inject real experience to provide exclusive data or empirical graphs。
Outer chain construction
It's all about the russian station and the outside links of the lottery。
Digital pr, designed to attract top media and wikipedia natural references。
Page tab
Headlines, descriptions, h labels。
H1 hits the pain point, h2/h3 covers semantic variants, which are extremely comfortable in layout and are full for long periods of stay。
Layout thematic traffic network
Don't stare at the core of the search, which is so huge, that the front pages of those words are already dead by the big industry and wikipedia. What are you fighting with a new station or a small website? The only way to break the board is to take a fall and use the content cluster{\chffffff}{\ch00ff00} {\chffffff}{\ch00ff00} {\chffffff}{\ch00ff00}。
Image of website armed international lI don't know
You have to build an impeccable theme map. Assuming you're selling "outside shoes," your landing page is the tip of the pyramid. Under this tower, you need to lay dozens or even hundreds of very deep supporting articles. For example, “how do you pick shoes by foot in the rainforest”, “the ground grip of vibram's sole on a wet rock”, and “the aerobic pain analysis of gtx anti-water fabrics” (see below)。
Take all these very specific long-tails and then feed the weights of these supporting pages to your top-of-the-top page through the context's internal link. As soon as google reptiles climb through your inner chain, finding your site as an encyclopedia in the field of climbing shoes, your subject matter authority will explode in an instant, and the ranking of the core big words will naturally be lifted up by the weight of these long endwords, "lifting the palanquin." the inner chain anchor text must be natural, rather than being chained in each case with a “mounting shoe”, using a descriptive anchor text such as “reading v-bed measurements”, “knows how to protect against water-absorption” to make weights more mobile。
Budget for dry reptiles
Technology seo is the foundation for all optimization. The foundation is full of holes, and the pages are written in vain. Google's budget (crawl budget)** for each site is limited. If your web site is so bad as a pot of porridge, the reptiles are wasting all their time on capturing your tabs, tabs, and even the infinite dynamic urls generated by the site search, the commercial pages that you really use to make money don't even have the chance to be recorded。
Open your google station master tool (gsc) and see what the log reptiles are doing. Useless catalogues, uncontented thin pages, all of which are blocked either by the nondex label or directly via robots. Txt. Focus on the fire and get the reptiles to grab your core assets。
Page loading speed is now the line of death. Don't think it's a good idea to have a cache plug. Go see your core web indicators. Max rendering time (lcp) if it's over 2. 5 seconds, you're already catching up. Compress all of those tens of billions of high-level maps into webp format, delay loading pictures outside the screen (lazy load) and clean up third-party js codes blocking the main route. The number of dom nodes on the site is kept within 1,500, so that the browser does not overwhelm the blood。
Site loss point
Deadly consequences
The leak rescue program
Unlimited generation of url parameters
Exhaustion of budgets leads to heavy duplication of content penalties。
Use **canonical** for the only main version, block dynamic parameters in gsc。
Landscape page proliferation
The page does not have any internal chain pointing, reptiles are not found and weights are zero。
Screaming frog is regularly operating to kill the island and to force access to the navigation network inside the station。
Keywords kill each other
There are multiple pages in the station that compete for the same word, and google does not know which row is to be placed, and it has the right to seek full reduction。
Merges the same items and re-directs the thin page 301 to the strongest home page, concentrating on blasting。
Move end appropriate for thinness
Google had already fully implemented the mobile-end priority index, and the pc was blind and blind。
Responsive design, button-clicked area amplification, and no horizontal scrollbars。
They're trying to cut off big meat
A lot of people write about themselves and don't even think about what the search guy across the screen wants. ** search intent ** matching error is the most expensive cost of seo。
You use a vendor's product page to optimize the word “how to fix leaky toilets”** informational.** do you think google will get you ahead? Absolutely not. Users at this time need a graph-based repair course or video, rather than just handing out credit cards to buy a new toilet。
Before you do what you want to do, you're gonna have to google the words. Look what's in the top three on the front page. It's a long-form blog? It's a price tool? Atlas? Or a list of pure electricians? The first page presents the type of content that users most want to see from google algorithms. All you have to do is adapt to this pattern and provide 10 times the value of your opponent。
If the first three are long, your articles will not only be long, but will be accompanied by clear graphs, a summary of the pits and an expert review. If the intent is to be a trading class, then don ' t bullshit about brand history and put high-level maps of products, core parameters, users ' real assessments, attractive discounts and extremely smooth cut-off buttons into the user's face. The more you scratch the pain of the user, the longer you stay, the lower the jump rate, the way you move up like a rocket。
The curse of breaking the outer chain
The outer chain continues to be the core fuel ranked by google, but the tolerance rate for errors in the fuel system is extremely low. Not only is the outlink of garbage not providing power, it's blowing up your engine。
Those forums have been signed, blogs have been linked, and a variety of web 2. 0 garbage chains have been put into the trash can as early as possible. Google's spambrain anti-spam algorithm grabs these like games. There is only one type of editorial recommendation link that really works: high relevance, high weight, naturally attracted by quality content。
Your energy should be on bait. What do you mean, bait? Get an annual analysis of your industry's own data, make an excellent and free online calculator tool, or write a very controversial, but very logical, industry in-depth analysis. When you have these hard-core assets, you reach out to industry media, bloggers, and even the big media through the haro platform, they will willingly give you in their articles a very powerful dofollow foreign chain。
The distribution of the anchor text must be extremely careful. If all of your outer chain anchors are your core business words, it's a cheating act in google's eyes. The vast majority of the normal web site, the external chain anchor text, should be your brand name, nudity link (direct web site), or the meaningless word “click here”, “see the original language”. It is desirable that the proportion of commercial word anchors be kept within 10 per cent. It's the most advanced game。
Extralink type characteristics
Algorithmic findings
Operational recommendations and bottom line
A farm pbn link
Extremely dangerous poison that triggers a penguin algorithm at any time。
Never touch it. In case of hacking, submit immediately at gsc** refuse link (disavow)** tool cleansing。
I'm sorry
Efficient trophic fluids that transmit both relevance and weight。
A vertical blog for finding real people in the industry, offering high-quality original articles in exchange for links to the author's introduction (bio)**。
Wikipedia/government education field
The ultimate trust in endorsement is extremely difficult to obtain but counterproductive。
Provides a highly academic source of reference, or a cooperative project with a university, with natural access to . Edu or . Gov hyperlinks。
Demolition stations
How can google look at you in this time when ai is flying and everyone's energy is making garbage content? The answer is to kill eeat. This is the ultimate rule that google uses to distinguish between herbal and regular forces。
Don't make your website look like nothing. Your “about us” page does not just have to be empty, so you can put on your company's physical photographs, the business background of the founders and even your business licence (dissensitive version). Each article must be signed by a clear author. Create a detailed archive page for your authors, put their real faces on the link to their lI'm not sure what i'm talking about。
It's not just on the page, but on the bottom of the code. Using schema structured data, your organizational information, author information, article's crumb navigation, faq common problems are clearly marked. It's equivalent to sending a perfect resume for google reptiles, so that they can see who you are and how good you are and why users should trust you。
Once you have built unshakeable physical trust in your vertical field, you will find that newly published articles do not even need to be deliberately connected, and can be recorded in seconds and dropped off the front page in a few hours. This is the compound of long-termism, and the most fascinating and full of seo games. Do not superstitious shortcuts, do every detail to the extreme, and in this industry, you can kill the vast majority of angry opponents。
