The “shock tiger price” of the jyeongdong support vehicle was rolled over and the vehicle maintenance was hit directly by $9. 9。
On the occasion of the ongoing maintenance festival, the kyodong bus again introduced low-cost products that break industry awareness: the 99-dollar national product card maintenance, the 199-dollar import brand maintenance, and the 9. 9-dollar maintenance that includes the mobil, carsedo and shells. Low “gruesome” prices have also re-emerged industry and consumer concerns。
Since the introduction of the “shock tiger price” in september last year, the low-priced tungdong vehicle assault number has been blown and has suggested that the “shock tiger price” is 5 per cent lower than that of a friend. Heavy price wars have also led to a market behind cars that have traditionally been insensitive。
In the face of the burning and booming price battles, we wonder why the kyodong raise the “shocking tiger price” on a continuous basis
One, oil is cheaper than gasoline
On 15 april, the kyeongdong car maintenance festival was officially opened, announcing an ongoing increase in the “shock tiger price”, which included 99 dollars in national production maintenance and 199 dollars in import maintenance. At the same time, the national garage in kyoto has simultaneously launched a maintenance and purchase of a gift。
The new commercial review found in the kyoto ap search “maintenance festival” that the single card for the dragon yun yu yu package, at a daily cost of $199, and the single card for the maintenance of the shell, at a daily cost of $399, was more than 50%。
Not to mention the purchase of a 9. 9-dollar maintenance package, the product of a 399-dollar, 5w-30-dollar dollar dollar-for-life product, 5w-40-for-casado, and the shell city shadow 0w-20。
What level is the $9. 9 maintenance package
Thus, with the announcement by the commission on 17 april of an increase in domestic oil prices, petrol 92 was approximately $8 per litre. Converted to 1 litre less than one third of petrol。
"this price, is kyoto crazy?" "it's cheap, it's a big discount!" what's worth buying a platform for users to evaluate a multi-dollar commodity during the kyoto maintenance festival. In the comment section, a number of netizens joined the discussion and shared savings techniques。
In order to attract more users, the jyeongdong bus also launched the sunshine wins gold bar, i. E. The kyoto self-consortment or maintenance card, where the user participates on a single basis, installs and sunshines a bill on a specified date, delivers $100 worth of kyoto tokyo beans or starbucks, and kozo users have a better chance of getting 10 grams of gold bars。
If a 9. 9 dollar is spent on maintenance and another 100 dollars is spent on social media, less than 10 dollars is spent on goods and services worth nearly 500 dollars, equivalent to $490。
During the maintenance festival, the kyoto bus also launched an exclusive branding day, jointly with mifu, kashido and shell, which brought exclusive points, discounts and a large number of low-cost commodities to the owner. At the same time, the owner of the kyodong vehicle was able to make a complete departure from the price, through guarantees such as “buying double the price” and “retroactive oil” as well as free-time and free-cost installation services。
Under extremely low prices and a wide range of service guarantees, there has also been an outbreak of vehicle maintenance items in kyoto. It is known that during the day, the turnover of mobil, shell and cartoon brands increased by nearly 200 per cent。
Ii. Half a year of price wars
The new commercial review combo found that the price battle in the post-car market has been going on since september last year, and that kyoto's car and the jaguar's car are coming to me。
In mid-september of last year, the “shock tiger price” line was used to cover commodities such as tyres, maintenance and accessories。
On 26 september, the day the motor vehicle was put on the market at hong kong exchange, kyeongdong announced that all “shock tiger prices” would be 5 per cent lower than those of friends. This act could be described as a direct attack on a vehicle. After that, the "shock tiger price" was raging on the low-priced road, while the hit-and-run vehicles were catching up。
At the same time, in another battlefield, the vehicle was also working clandestinely. On the eve of last year's double 11th anniversary, it was suspected on the social platform that kyoto employees had claimed that the jyeongdong foster vehicle had been adopted for “shock tiger prices” and sent a lawyer's letter。
But the “shock tiger price” of kyoto’s car was not weak in the second 11th, but rather upgraded to include many commodities in the “hundred-billion-dollar subsidy” coverage, a five-cent super-interest in several well-known brands for tyre replacement and maintenance, and the introduction of 99-dollar tyres and maintenance。
Media reports indicate that, in mid-january this year, the land rover vehicle filed a lawsuit for “shock tiger prices” against the kyoto bus, claiming $5 million。
One day later, kyoto responded: there is a high price, over-maintenance, lack of standards and uneven services in the car-keeping market, which affects many of the “roadblockers” you all experience. The "shock tiger price" of kyoto's car has two dimensions: one is to remove these "roadblock tigers" through efficiency and experience, and one is to reduce the cost of raising cars by their owners through a solid supply chain capacity, with the aim of raising them at a low price, without any case involving a particular enterprise. The “shock tiger price” of the kyoto-based car will be upgraded, with a further subsidy of $500 million to the joint brander. The only way to do this is to “know that there are tigers in the mountains and tend to follow them”。
On 16 march, at the jyeongdong car tire festival, the “shock tiger price” was again upgraded: 8. 8 yuan in tyres were released and the first “old for new” scheme for the industry was announced in association with five major industry associations. Half a month later, the rover built also launched the “tires for old for new” scheme, which, interestingly, also claims to be the “first platform”。
Heavy price wars on both sides have also raised high market concerns. On 13 march, in the absence of clear-for-air information, the value of the jaguar stock fell by more than 40 per cent, still at 35. 35 per cent as of the date of receipt, with the volume of the round-the-clock trade being scaled up and the stock price touching the new lows since the listing. The analysis indicated that, on the one hand, it was linked to the approaching period of its release, and, on the other hand, that the “shock tiger price” of kyoto-based vehicles raised concerns, including investors and the secondary market。
Iii. “settling” industries at low prices
So, did the jyeongdong bus offer a “shock tiger price” for a roller price, just for a cruiser
According to the study, the size of the chinese automobile services market reached 1. 2 trillion yuan in 2022 and is expected to grow at a compound annual growth rate of 9 per cent between 2023 and 2027, reaching 1. 9 trillion yuan by 2027。
The market is sufficiently large and fragmented, and even the head of an enterprise has a very small market share, rather than targeting a particular enterprise, promoting full competition and healthy development of the industry through low prices and obtaining more market share in the business shuffle。
For a long time, the post-vehicle market has been characterized by the lack of transparency of industry information, higher prices for goods and services, excessive maintenance, a multiplicity of miscellaneous items, suboptimal fillings, and refusal to return goods, the first two of which have been long-standing “hardies”. Even some head enterprises have difficulty in avoiding problems such as “stealing the beams” or “false the boards” in the service。
In response to a question about why the “shock tiger price” had been introduced, he said that domestic consumers currently faced many pains, such as “big money but no good work” in their car maintenance, and that the “shock tiger price” offered was not intended to disrupt the industry through “price wars”, but rather to meet user needs through the selection of high-priced low-priced commodities, while the “down” industry was transforming and upgrading from a user-demand perspective。
Then why did the lower price come from kyoto? Indeed, in the history of kyoto's development, low prices are the most powerful basic weapon in kyoto. Whether it was a competition in the book field or in the electricity sector with suning, low prices are a key factor in the acquisition of users and markets in kyoto, so it seems that the "shock tiger price" introduced in kyoto’s car to “clean up” the industry。
Behind low prices are lower prices for kyoto-based cars based on supply chain advantages, and the moats built by better user experience. For example, in the area of maintenance, the kyoto caravans have established in-depth strategic cooperation with imports and national product plates such as mobil, kassedo, shell, yong chong, unite, yong yun, etc.; on the other hand, more than 1,600 stores have been opened throughout the country, working with more than 40000 three-way stores and 4000 4s stores, and a well-established network of offline services has been established。
The master of management, peter drook, said that the sole purpose of the enterprise was to create value for its customers. From this perspective, for post-car market enterprises, including kyoto-based cars, businesses and industries can only move forward in the long term by meeting the needs of chinese owners through low-cost, high-quality products and services。
