Many enterprises are confronted with the problem that the site would have been well recorded and ranked at 100 degrees, but with its re-editing or changing domain names, the recording has deteriorated. In this regard, it should be recalled, first of all, that while some changes to the website are sometimes required because of corporate needs, frequent changes to the website are not a good thing. Businesses should start by considering the soundness and precision of their positioning. If they really have to change, it would be premature, less frequent and faster to propose a change, because a change to a website would always entail certain risks, such as the fact that it is not easy to optimize the ranking because the change has dropped。
Of course, for some experienced station builders, the rephrasing is good, and the rankings are not lost, but there are still a number of people who, for various reasons, have reduced the rankings after the recasting, so how can we minimize the damage to the website
I. Comprehensive revision as quite as quite ago
During the revision, spiders can be temporarily shielded from the programme and the website can be operated as quickly as possible. At the same time, in the absence of exceptional circumstances, the revision should be done as one-off as much as possible, with repeated adaptations being the most taboo and fatal blow。
Two, make a 301 jump
The first step is to do the 301 jumps, of course you have to think about the url rules of your website, organize the first pages, columns, article pages, navigation, sub-navigation, etc., and then make the 301 jumps to the corresponding new page according to the url rules, so that 100 degrees of recognition of the new page is the original page。
Making a friendly 404 page
During the reversion of the website, there will be many errors, a friendly 404 page, which is necessary. However, once you do not enter the wrong page of 404, you return to the front page, which leads the search engine to assume that the page exists and then repeats the content, which is not conducive to the seo optimization。
Iv. Revision of revised rules to go to the bullet guard
The main thing about the recasting rule is the url rule, which must be matched by old and new urls, otherwise it will be difficult to judge at all times, and the length of the review may be unlimited。
Urls are a 100-degree page-to-page sign, like a home address, and when urls change, 100-degree urls are deleted and the new urls are re-examined. In the process, the inability to open a large number of previous entries may lead to a downgrading of the website, so it is not recommended to change the url. If it is necessary to change the url, then the url rules are the same as before。
V. Ensuring that the url addresses of the website's main columns, products, etc. Pages remain unchanged
Inevitably, the re-editing of websites will inevitably result in dead links, especially with respect to domain names, space, mainframe changes, and a major overhaul of the overall structure, which will inevitably result in the death chain of pages from the old sites. We do not have to worry about just making sure that the main columns, the product pages, the url addresses of the article pages remain the same and the content remains essentially the same, so that the normal ranking of some of the key words already in place does not mean that the new station will remain largely unranked for long。
Use of titles, keywords and descriptions on the old version as much as possible
The titles, keywords and descriptions of the old version of the website are used to the extent possible when the domain name remains unchanged and the overall structure of the site is significantly changed. It should be noted, in particular, that the title of the front page is generally unmoved, most likely leading to the downgrading of the website, with careful fine-tuning。
Vii. No empty channels or columns after the re-version
This means that channel pages and columns must have content suitable for users. If you want to do anything, but there are no relevant products and information available, you can leave the field until such time as this information is available, together with this column, so that it can be uploaded and updated once and for all, which is more friendly and easier to record。
Viii. Maintenance of the strengthening
The upgrade of the outer chain facilitates the frequent climb-up of the web site by spiders and captures its data. Despite the fact that the 100-degree harvest has been less focused on the outer chain, some of the high-quality outer chains of authority are helpful. It should be recalled that it would be sufficient to maintain normal renewal and external chain building, and that the consequences would be aggravated by attempts to cheat。
Summary:
After all, it is painful for the site to be recast as easy as possible, so the station chiefs try to plan for it at the beginning。
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