/strip/quality/95/ignore-error/1imimageslim"/>
The diamond ring in the window
A shining diamond ring in a window always attracts the eyes of girls, but will the price of diamonds last forever? It looks different now. It was reported that the price of international raw drilling had been declining since 2023. The global original price index reached its lowest value of 52 weeks on 27 january. In recent days, the de beers group, the international diamond giant, played a “facing card” at this year's first-ever diamond-seeing session。
On 31 january, journalists visited a number of jewellery shops under the chengdu line to learn that the price at the diamond ring sale point had not changed significantly, but that many practitioners had indicated that natural drilling had been affected by breeding drills in recent years, but that natural diamonds still had an advantage。
International giants lower their drilling prices
Consumer end: little change in carat prices
/strip/quality/95/ignore-error/1imimageslim"/>
International diamond giants priced
According to bloomberg, de beers reduced the price of the original drilling by about 10 per cent at his first visit this year. It is worth noting that de beers has made a sharper reduction in the price of large diamonds, which is above 15 per cent for two carats or more。
As the de beers group is currently the world's highest-value natural diamond mining and retailing firm, and the giants ' every move is a barometer of changes across the industry. Will diamond prices fluctuate at the consumption level? On 31 january, journalists came to the de beersmon store in chengdu ifs and saw various styles of shining diamond rings placed in windows, occasionally visited by consumers。
“it is true that the price of the original drilling has been declining in the last year, but it has had little impact on the sales terminal, and the company is making price adjustments, but will also reduce production to stabilize the terminal prices”. The door shop salesman told reporters that 0. 5 carats of diamond rings required around 40,000 to 70,000, and that one carat of diamond rings were essentially more than 100,000, so the price of small carats did not change much, and that the price of three carats or more could be somewhat affected。
Compared to international giants, some domestic jewellery brands will have discounts to attract consumers during spring. “the price of diamonds varies from batch to batch, depending on the size, colour, purity, cutting process, etc., but the prices of different brands of basic diamond drilling are generally the same, and there is a risk that some diamond diamond rings are now made with trust money, because recently the price has been more expensive, but the company has recently had a discount.” according to a national jewellery brand salesman。
Another jewellery brand salesman told journalists that the price of the diamond ring had in fact been stable, and that the price reduction could have been within a very small range of several hundred. In an interview with the cover journalist, a luxury brand expert and deputy director of the diamond company, said that diamonds usually accounted for only 20-40 per cent of the cost of the diamond ring, that the price of diamonds alone had fallen, that the impact on the cost of the product would not be multiplied, and that ultimately the impact on retail prices would not be significant。
Natural drilling is affected by nurturing drilling
I can't sell a dr that only buys once
The diamond ring brand i do announced bankruptcy in early 2023, reaching the brink of death and becoming the subject of a high level of internal heat within the industry, reflecting the situation of the diamond industry today. And the dr, which requires men to customize only one diamond ring for life, is beginning to decline。
On 26 january, the dr parent company, dia, issued a performance forecast for 2023, with an expected decline of 37. 83 per cent - 43. 75 per cent in business income and 87. 60 per cent - 91. 72 per cent in profits in 2023. The dia shares were on the market in december 2021 and, on the first day of the listing, the company had a maximum of 180 yuan/equity on its stockboard, and the total market value had jumped to 76 billion yuan. Since then, their share price has been on a downward trend, with a closing value of $24. 14 as at 31 january, leaving a total market value of $9. 256 billion。
The dia shares explained that the overall economic performance in the country had recovered in 2023, but that structural divisions within the jewellery industry had increased, markets had become more competitive, diamond mosaics had insufficient demand for alternative consumer goods, together with the risk avoidance properties of gold, which had been increasingly valued by consumers in recent years, and that there had also been some impact on the diamond mosaics industry, and that business revenues had declined more during the reporting period。
In addition to cyclical adjustments in demand for diamond-based products on the domestic market, the rise of manufactured diamonds is also an important factor in the decline in diamond prices。
The 11-year jewellery industry, zheng shan, has felt that the natural diamond industry in recent years has not been doing well and has been somewhat affected by market demand, especially for natural diamonds, which have been more affected by nurturing diamonds. Yang sail told journalists that the diamond production process has allowed them to concentrate mainly on finished diamonds of more than one carat, at a wholesale price of only 3 per cent, or even lower, of natural carat diamonds of the same size. There is a considerable shock for consumers of first-time diamond products。
/strip/quality/95/ignore-error/1imimageslim"/>
Changes in china's diamond price index
Are the diamonds still worth it
Industry: any product has a life cycle
As the younger generation became the main consumer after 90, after 00, it became their choice to pursue value for money, and now, according to journalists, the diamond ring is not necessarily a match for marriage consumption。
A few months after the wedding, journalists were told that the small couple had abandoned the option and had gone to buy gold because the diamond ring was expensive and often saw news of its value. But there are consumers who believe that buying a diamond ring is an emotional meaning, and that its value, if not sold, is always present and has little impact on users。
Natural drilling is complex and difficult to exploit and is a great drain on time and labour, but each of the natural drills extracted is unique and is therefore given special value. Nevertheless, diamonds are often referred to as an iq tax。
According to a journalist's review, the price of second-hand recovery of diamonds dropped sharply over the past year, generally at a discount of 5 to 6 per cent of the cost, with consumers even indicating that the diamond ring that had previously been purchased for $40,000 was worth only a few thousand. In yang's view, the second-hand diamond-recycling market is small, but this segment of the population has a lot of voice on the internet: “so it's easy to give consumers the illusion that the diamond has fallen and is worthless”
Yang sail also indicated that it did not seem to have had enough time to prove that diamonds were being nurtured as a jewellery product. However, over a longer period of time, diamonds have the properties of long-term preservation over other luxury products. Despite the current poor market performance, it cannot be concluded that diamonds are not worth having. After all, any product has a different life cycle, and diamonds are one of the few luxury goods that can cross a century cycle。
